What happens when operations and sales aren't just aligned—but synced like a power duo? Meet Patrick and Mary, a dynamic force proving that when the Enforcer meets the Farmer, magic happens in HVAC businesses.

• The exact dynamic between a strong sales leader and a structured operator
• Why clearly defined roles create business harmony (and eliminate chaos)
• How Patrick and Mary built a predictable, profitable sales culture
• The psychology behind why their system works across personalities
• Advice for owners on building partnerships that drive performance

📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales/videos

📍 Zoom Room: https://www.zoomwithsam.net

📘 Book Recommendation: Rocket Fuel by Gino Wickman and Mark C. Winters – the ultimate playbook for powerful Visionary + Integrator partnerships

💡 Want the system for your team? Book a call: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

🔗 LinkedIn: https://www.linkedin.com/in/closeitnow/

You don’t need a unicorn—you need the right pairing. Tune in to learn how duplicatable synergy is built and how YOU can structure your business to run smoother, scale faster, and dominate your market.

What happens when your buyer doesn’t respond how you expect? In this powerful episode, Sam Wakefield unpacks how to recognize and adapt to neurodivergent communication in the home — from autism to ADHD to AuDHD and beyond. Learn how to modify your approach without losing the heart of the sale.

What You’ll Learn in This Episode:

• Common traits and behaviors of neurodivergent buyers
• How to spot communication friction (without labeling anyone)
• Adapting your tone, tempo, and scripting in real time
• Why clear frameworks like the Permission Stack make sales easier
• Creating safety and clarity in high-stakes conversations

Resources & Links:

• Download the Close It Now Follow-Up System: https://www.closeitnow.net/coaching
• Watch this series on YouTube: https://www.youtube.com/@Closeitnowsales
• Join the Close It Now Facebook group: https://www.facebook.com/groups/closeitnow
• Book Sam for live training or coaching: https://www.closeitnow.net

Let’s Connect:

• Instagram: https://www.instagram.com/therealcloseitnow
• LinkedIn: https://www.linkedin.com/in/closeitnow
• Website: https://www.closeitnow.net

Final Thought:

You don’t need to be a psychologist to sell with empathy — but if you ignore neurodivergence, you’re leaving trust (and tickets) on the table. This is how you serve every homeowner at the highest level.

If you think lead generation is just about marketing spend and scripts, think again. In this episode, Peter Roth uncovers the real reason call centers outperform every other strategy in consistent pipeline growth — and how to scale it inside your business.

• Why most companies fail with lead gen before the call even happens
• The biggest mindset shifts required to build a successful internal or outsourced call center
• How to train and motivate call center staff to create qualified, high-converting appointments
• Simple systems that create predictability and accountability in the lead process
• Why speed-to-lead isn’t enough (and what really drives conversions)

📞 Learn more or connect with Peter Roth at: https://Scalifyco.com

🚀 Coaching & Training: https://www.closeitnow.net/coaching

👥 Join the Community: https://www.facebook.com/groups/closeitnow

📲 Follow on Instagram: https://www.instagram.com/therealcloseitnow

🌐 Website: https://www.closeitnow.net

⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review

Call centers aren’t just a backend operation — they’re a frontline weapon. If you want consistent, scalable, and stress-free lead flow, it’s time to rethink how you staff and structure your inbound and outbound calls. Don’t miss this one.

What if your buyer wasn’t “difficult”—just different? In this eye-opening episode, we kick off the Neuro-Aware Selling mini-series by breaking down how neurodivergence influences communication and decision-making. You’ll walk away with tools to sell more effectively, respectfully, and confidently to a segment of the population that’s been misunderstood for too long.

• The definition of neurodivergence and why it matters in sales today
• How Autism, ADHD, Dyslexia, and AuDHD show up in buyer behavior
• Communication signals to look for in the field
• Why clarity, pacing, and permission are vital for ND buyers
• How emotionally intelligent selling leads to better results
• The opportunity cost of ignoring neurodivergent needs

📚 Book Recommendation: “Unmasking Autism” by Dr. Devon Price – A game-changing look at the inner world of neurodivergent individuals and how they interact with society.

🎓 Coaching & Training: https://www.closeitnow.net/coaching

🧠 Close It Now: Sales Psychology Series (YouTube Playlist): https://www.youtube.com/playlist?list=PLH3-vhYQ6Z5aH9d8Ypyc_VOPxxrpbPQH2

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

💼 LinkedIn: https://www.linkedin.com/in/closeitnow

🎧 Listen to more episodes: https://www.closeitnow.net/podcast

Understanding your buyer’s brain is the fastest path to trust. When you can adapt your language, tone, and delivery to meet people where they are — especially those who think differently — you’ll not only close more deals, you’ll become someone worth buying from.

⭐ Enjoying the series? Leave a review and share the show!

Full review link: https://g.page/r/CbfnnDqTCwQdEAE/review

What if your sales plateau has nothing to do with your strategy—and everything to do with your subconscious identity?

In this powerful conversation, Sam Wakefield sits down with Stephanie Kwong to explore the invisible beliefs that silently shape your confidence, leadership, and performance in sales.

From identity gaps to nervous system safety, Stephanie brings the tools elite performers use to unlock clarity, dissolve resistance, and finally align with the results they know they’re capable of.

This is more than mindset—it’s the inner mechanics of your results.

• Why limiting beliefs—not skill—hold most sales pros back
• The identity shifts required to move from burnout to alignment
• How to access and rewire subconscious patterns that sabotage success
• Tools for emotional regulation, nervous system clarity, and presence
• Stephanie’s “Quantum Formula” for rewiring beliefs that no longer serve you

“The Big Leap” by Gay Hendricks — A must-read on upper limits, identity shifts, and unlocking your Zone of Genius (this episode is the practical application of it!)

• Connect with Stephanie: https://www.stephaniekwong.com
• Learn about The Quantum Coaching Academy: https://www.theqca.com
• Coaching & Sales Training with Sam: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

The inner game is the sales game. When you change what you believe about yourself, everything else changes—your energy, your leadership, your results.

✨ If this episode shifted something for you, share it with your team, drop a review, or DM me your biggest takeaway. Let’s grow from the inside out.

⭐ Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review

In this episode of the Sales Psychology Series, Sam Wakefield introduces the Trust Thermometer—a powerful tool to instantly gauge your buyer’s emotional state and build the safety they need to say yes.

Most salespeople think buyers say no because of money or logic. The truth? Buyers say no because they don’t feel safe yet. This episode teaches you how to feel the room, recognize cold vs. warm vs. hot energy, and adjust your approach in real time.

If you’ve ever walked out of a call thinking “They just weren’t ready,” this episode gives you the clarity and confidence to never guess again.

• The 3 levels of buyer readiness: Cold, Warm, and Hot
• What energy, tone, and body language really reveal
• How to warm up skeptical or hesitant homeowners
• The psychology of emotional safety in high-ticket sales
• Tools for calming the room and leading with trust

🎧 This is emotional intelligence in action — not manipulation, but empathy-based sales mastery.

📞 Want to sell with calm confidence instead of pressure?

Coaching & Training → https://www.closeitnow.net/coaching

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

In this episode, Sam Wakefield sits down with Ryan Fenn, founder and CEO of Chiirp, to unpack the powerful intersection of technology, faith, and service in the trades.

From repairing windshields to scaling an 8-figure SaaS platform used by thousands of contractors, Ryan shares the real story behind Chiirp’s rise—and how automation is changing the follow-up game forever.

If you’re in home services and struggling to keep up with follow-through, this episode will shift your mindset and your method.

• Why Ryan started Chiirp (and how it almost didn’t happen)
• The #1 follow-up mistake most contractors make
• How automation + authenticity = scalable trust
• The mindset shift that took Ryan from burnout to breakthrough
• Faith, family, and leading with purpose in a performance-driven world

📲 Learn more about Chiirp → https://www.chiirp.com

💬 Want to build a follow-up system that actually closes?

Coaching & Training → https://www.closeitnow.net/coaching

⭐ Love the show? Leave a review →

https://g.page/r/CbfnnDqTCwQdEAE/review

🎯 What if you could instantly know how your buyer wants to be sold to—just by how they speak and show up in the home?

In this episode of the Close It Now: Sales Psychology Series, Sam Wakefield breaks down the Four Primary Buyer Archetypes and how to tailor your presentation to each one. This isn’t guesswork—it’s emotional intelligence applied in real time.

Learn how to sell smarter, build instant trust, and dramatically improve your close rate by understanding the human across from you.

• The 4 Buyer Types: Logical, Emotional, Skeptical, and Avoidant
• How to spot them within the first 5 minutes of a conversation
• The pacing, tone, and visuals that each type responds to
• What NOT to do when facing a skeptical or avoidant buyer
• Real-world scripts and phrasing tailored to each style
• How to stay emotionally adaptable without losing structure

Your product didn’t change—but your buyer did. Understanding how they make decisions is your new sales edge. It’s time to move beyond canned scripts and start closing with clarity, empathy, and precision.

🚀 Coaching & Training: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

What does it take to rise from the bottom and build a winning mindset? In this episode, Sam Wakefield sits down with Marc Mason—entrepreneur, speaker, real estate investor, and voice for the next generation of men. Together, they dive into the psychology of sales, the power of personal transformation, and how to stay resilient when life knocks you down.

💥 Whether you're a new rep or seasoned closer, this conversation will reignite your belief in what's possible.

What You’ll Learn in This Episode:

• Why confidence is a choice—and how to rebuild it when it breaks
• The mindset shift that took Marc from broke to bold
• Tools for visualization, discipline, and staying in momentum
• How personal responsibility impacts sales results
• What it means to coach the next generation with purpose

🔥 You don’t need perfect circumstances—you need the right mindset.

Connect with Marc Mason on Instagram: @marcmasonofficial

—

📞 Work with Sam / Join the Close It Now Movement:

🌐 Website: https://www.closeitnow.net

🚀 Coaching & Training: https://www.closeitnow.net/coaching

💬 Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review

The Buyer Isn’t Broken: Why Psychology Beats Tactics Every Time

🎙️ Sales Psychology Series | Episode 1

Most salespeople are trained to fix the wrong thing — the pitch, the pricing, the script — when the real issue is psychological misalignment. In this kickoff episode of the Sales Psychology Series, Sam Wakefield introduces three transformative tools: the Buyer Lens, the Emotional Buy Cycle, and the Trust Thermometer.

These frameworks will forever change the way you approach in-home sales by helping you read buyers faster, build trust without pressure, and align your energy with their decision-making process.

You’ll walk away seeing your homeowners in a whole new way — and finally understanding why even your “perfect” presentations sometimes fall flat.

🎯 In This Episode:

• Why most sales breakdowns aren’t tactical — they’re psychological
• The 3 invisible forces that shape buyer decisions
• How to reframe resistance as processing friction
• The emotional safety triggers that determine “yes” or “no”
• What top performers do differently to calibrate energy and build trust

📚 Series Goal:

To train high-performing salespeople to read, adapt, and serve real humans — not scripts. The Sales Psychology Series explores cognitive bias, communication types, neurodivergence, emotional states, and how psychology impacts decision-making across every phase of the sale.

📞 Ready to master the psychology of sales?

Coaching & Training → https://www.closeitnow.net/coaching

Join the Movement → https://www.closeitnow.net

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review