What if the biggest thing holding you back in sales isn’t your skillset — but a subconscious habit you don’t even know you’re repeating? In this live coaching episode, we unpack a real-time identity shift that transformed a sales approach mid-call.

• How subconscious identity patterns shape your sales behavior
• The moment reps accidentally talk buyers out of saying yes — and how to fix it
• Why most salespeople sell emotionally and justify logically — and how to reverse it
• The power of slowing down the conversation at the right moment to build trust
• A powerful coaching breakdown you can apply to your next sales call immediately

📘 Book Recommendation: The Alter Ego Effect by Todd Herman – a masterclass in performance identity

💻 Work with Sam 1:1 or train your team:

https://www.closeitnow.net/coaching

📅 Want Sam to speak at your event?

https://www.closeitnow.net

📲 Instagram: @therealcloseitnow

👥 Facebook Group: Close It Now Facebook Community

🌐 Website: www.closeitnow.net

📺 YouTube: Close It Now Sales

The transformation in this episode happened live — and it’s a blueprint for breaking through your own sales ceiling. The inner game always shows up in the outer result. Master the pattern, master the process.

Please take 10 seconds to leave a Google review and help others discover Close It Now. Your review means the world and helps spread this movement to more sales professionals who need it.

Most reps try to win with logic… but that’s not how your buyer’s brain works. In this episode, we crack open the invisible biases that stall decisions and show you how to sell to the subconscious.

• 4 decision-making traps that derail deals before they start
• How to spot “stuck” buyers and unstick their thinking
• Tools like contrast, anchoring, and emotional sequencing
• Why stories rewire belief better than stats ever will
• How to use psychology to guide — not manipulate — the sale

🔥 Want to sell to the real brain your buyer is using?

https://www.closeitnow.net/coaching

📚 Book Recommendation:

Thinking, Fast and Slow by Daniel Kahneman – master the mental shortcuts buyers don’t even know they’re using.

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

🔗 LinkedIn: https://www.linkedin.com/in/closeitnow/

Your buyer isn’t ignoring logic — their brain is just wired to feel safe first. When you master the psychology of decision-making, you move beyond tactics into true influence.

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

Your most talented rep is brilliant with homeowners—but can’t seem to keep up with the “simple stuff.” What if the problem isn’t motivation… but neurology?

In this powerful episode of the Sales Psychology Series, we pull back the curtain on what’s actually happening when gifted salespeople drop the ball—and how to coach them to consistent, empowered performance.

• Why traditional accountability structures can fail neurodivergent reps
• The neuroscience of motivation, executive function, and momentum
• How to create “sales anchors” that support focus and confidence
• A complete 3-part structure for coaching reps with ADHD, AuDHD, or Autism
• Real-world tools you can use today: visual checklists, autonomy prompts, and daily reset rituals

“Driven to Distraction” by Edward M. Hallowell and John J. Ratey — a must-read to understand how ADHD shows up in high performers.

🔥 Learn more or book a coaching call: https://www.closeitnow.net/coaching

📺 Watch the Sales Psychology Series on YouTube: https://www.youtube.com/@Closeitnowsales/videos

💬 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow

📲 Instagram: @therealcloseitnow

🌐 Website: https://www.closeitnow.net

🔗 Linktree: https://linktr.ee/closeitnow

💼 LinkedIn: https://www.linkedin.com/in/closeitnow/

They’re not lazy. They’re not difficult. They’re not broken. They’re brilliant—and when you lead with brain-based strategy and psychological safety, you unlock their full sales power.

The Sales Problem He Couldn’t See (Until We Unlocked It Live)

🎙️ Opening Hook

What if the biggest thing holding you back in sales… was invisible to you? In this electrifying live coaching session with Andrew Randall, we uncover a hidden pattern that’s been blocking his results—and it might be blocking yours too.

This episode is raw, real, and packed with breakthroughs as we dissect language, mindset, and the subtle cues that sabotage your close.

🔥 You’ll never hear a sales conversation the same way again.

What You’ll Learn in This Episode

• The exact phrasing that derails high-trust sales
• How subconscious language patterns shape buyer resistance
• A live coaching demo showing how to shift from reactive to responsive
• The importance of awareness over perfection in sales identity
• Real-time insight into how to stop blocking the close with nervous energy
• How to rewire limiting scripts into connection-driven conversations

Resources & Links

📖 Book Recommendation: “The Four Agreements” by Don Miguel Ruiz — a powerful guide to personal language mastery that directly impacts how we sell.

🎧 Watch this episode on YouTube: https://www.youtube.com/@Closeitnowsales/videos

Let’s Connect

🌐 Website: https://www.closeitnow.net

🚀 Coaching & Training: https://www.closeitnow.net/coaching

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

Final Thought

This episode proves that the best sales breakthroughs don’t come from new scripts—they come from new awareness. When you learn to spot the hidden blocks, you unlock your highest performance.

▶️ Want more coaching like this? Let’s get you in the room.

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

What happens when operations and sales aren't just aligned—but synced like a power duo? Meet Patrick and Mary, a dynamic force proving that when the Enforcer meets the Farmer, magic happens in HVAC businesses.

• The exact dynamic between a strong sales leader and a structured operator
• Why clearly defined roles create business harmony (and eliminate chaos)
• How Patrick and Mary built a predictable, profitable sales culture
• The psychology behind why their system works across personalities
• Advice for owners on building partnerships that drive performance

📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales/videos

📍 Zoom Room: https://www.zoomwithsam.net

📘 Book Recommendation: Rocket Fuel by Gino Wickman and Mark C. Winters – the ultimate playbook for powerful Visionary + Integrator partnerships

💡 Want the system for your team? Book a call: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

🔗 LinkedIn: https://www.linkedin.com/in/closeitnow/

You don’t need a unicorn—you need the right pairing. Tune in to learn how duplicatable synergy is built and how YOU can structure your business to run smoother, scale faster, and dominate your market.

What happens when your buyer doesn’t respond how you expect? In this powerful episode, Sam Wakefield unpacks how to recognize and adapt to neurodivergent communication in the home — from autism to ADHD to AuDHD and beyond. Learn how to modify your approach without losing the heart of the sale.

What You’ll Learn in This Episode:

• Common traits and behaviors of neurodivergent buyers
• How to spot communication friction (without labeling anyone)
• Adapting your tone, tempo, and scripting in real time
• Why clear frameworks like the Permission Stack make sales easier
• Creating safety and clarity in high-stakes conversations

Resources & Links:

• Download the Close It Now Follow-Up System: https://www.closeitnow.net/coaching
• Watch this series on YouTube: https://www.youtube.com/@Closeitnowsales
• Join the Close It Now Facebook group: https://www.facebook.com/groups/closeitnow
• Book Sam for live training or coaching: https://www.closeitnow.net

Let’s Connect:

• Instagram: https://www.instagram.com/therealcloseitnow
• LinkedIn: https://www.linkedin.com/in/closeitnow
• Website: https://www.closeitnow.net

Final Thought:

You don’t need to be a psychologist to sell with empathy — but if you ignore neurodivergence, you’re leaving trust (and tickets) on the table. This is how you serve every homeowner at the highest level.

If you think lead generation is just about marketing spend and scripts, think again. In this episode, Peter Roth uncovers the real reason call centers outperform every other strategy in consistent pipeline growth — and how to scale it inside your business.

• Why most companies fail with lead gen before the call even happens
• The biggest mindset shifts required to build a successful internal or outsourced call center
• How to train and motivate call center staff to create qualified, high-converting appointments
• Simple systems that create predictability and accountability in the lead process
• Why speed-to-lead isn’t enough (and what really drives conversions)

📞 Learn more or connect with Peter Roth at: https://Scalifyco.com

🚀 Coaching & Training: https://www.closeitnow.net/coaching

👥 Join the Community: https://www.facebook.com/groups/closeitnow

📲 Follow on Instagram: https://www.instagram.com/therealcloseitnow

🌐 Website: https://www.closeitnow.net

⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review

Call centers aren’t just a backend operation — they’re a frontline weapon. If you want consistent, scalable, and stress-free lead flow, it’s time to rethink how you staff and structure your inbound and outbound calls. Don’t miss this one.

What if your buyer wasn’t “difficult”—just different? In this eye-opening episode, we kick off the Neuro-Aware Selling mini-series by breaking down how neurodivergence influences communication and decision-making. You’ll walk away with tools to sell more effectively, respectfully, and confidently to a segment of the population that’s been misunderstood for too long.

• The definition of neurodivergence and why it matters in sales today
• How Autism, ADHD, Dyslexia, and AuDHD show up in buyer behavior
• Communication signals to look for in the field
• Why clarity, pacing, and permission are vital for ND buyers
• How emotionally intelligent selling leads to better results
• The opportunity cost of ignoring neurodivergent needs

📚 Book Recommendation: “Unmasking Autism” by Dr. Devon Price – A game-changing look at the inner world of neurodivergent individuals and how they interact with society.

🎓 Coaching & Training: https://www.closeitnow.net/coaching

🧠 Close It Now: Sales Psychology Series (YouTube Playlist): https://www.youtube.com/playlist?list=PLH3-vhYQ6Z5aH9d8Ypyc_VOPxxrpbPQH2

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

💼 LinkedIn: https://www.linkedin.com/in/closeitnow

🎧 Listen to more episodes: https://www.closeitnow.net/podcast

Understanding your buyer’s brain is the fastest path to trust. When you can adapt your language, tone, and delivery to meet people where they are — especially those who think differently — you’ll not only close more deals, you’ll become someone worth buying from.

⭐ Enjoying the series? Leave a review and share the show!

Full review link: https://g.page/r/CbfnnDqTCwQdEAE/review

What if your sales plateau has nothing to do with your strategy—and everything to do with your subconscious identity?

In this powerful conversation, Sam Wakefield sits down with Stephanie Kwong to explore the invisible beliefs that silently shape your confidence, leadership, and performance in sales.

From identity gaps to nervous system safety, Stephanie brings the tools elite performers use to unlock clarity, dissolve resistance, and finally align with the results they know they’re capable of.

This is more than mindset—it’s the inner mechanics of your results.

• Why limiting beliefs—not skill—hold most sales pros back
• The identity shifts required to move from burnout to alignment
• How to access and rewire subconscious patterns that sabotage success
• Tools for emotional regulation, nervous system clarity, and presence
• Stephanie’s “Quantum Formula” for rewiring beliefs that no longer serve you

“The Big Leap” by Gay Hendricks — A must-read on upper limits, identity shifts, and unlocking your Zone of Genius (this episode is the practical application of it!)

• Connect with Stephanie: https://www.stephaniekwong.com
• Learn about The Quantum Coaching Academy: https://www.theqca.com
• Coaching & Sales Training with Sam: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

The inner game is the sales game. When you change what you believe about yourself, everything else changes—your energy, your leadership, your results.

✨ If this episode shifted something for you, share it with your team, drop a review, or DM me your biggest takeaway. Let’s grow from the inside out.

⭐ Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review

In this episode of the Sales Psychology Series, Sam Wakefield introduces the Trust Thermometer—a powerful tool to instantly gauge your buyer’s emotional state and build the safety they need to say yes.

Most salespeople think buyers say no because of money or logic. The truth? Buyers say no because they don’t feel safe yet. This episode teaches you how to feel the room, recognize cold vs. warm vs. hot energy, and adjust your approach in real time.

If you’ve ever walked out of a call thinking “They just weren’t ready,” this episode gives you the clarity and confidence to never guess again.

• The 3 levels of buyer readiness: Cold, Warm, and Hot
• What energy, tone, and body language really reveal
• How to warm up skeptical or hesitant homeowners
• The psychology of emotional safety in high-ticket sales
• Tools for calming the room and leading with trust

🎧 This is emotional intelligence in action — not manipulation, but empathy-based sales mastery.

📞 Want to sell with calm confidence instead of pressure?

Coaching & Training → https://www.closeitnow.net/coaching

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow