From rock bottom to leadership at the top—Ken Baden’s journey is one of redemption, grit, and building something that lasts. In this episode, we dig into why door-to-door is still the most powerful (and overlooked) marketing strategy in home services—and how to scale sales teams that win.

If you’ve ever been afraid to knock—or unsure how to build a canvassing culture—this one is a must-listen.

• Ken’s story of overcoming addiction and turning pain into power
• The real reason canvassing is still king in 2024
• How to build, train, and scale canvassing teams
• Why canvassing produces the highest ROI—and how to do it right
• When to use in-house production vs. subcontractors
• Leadership mindset, team retention, and the power of belief
• Why most companies are missing massive opportunities at the door

• 🎧 Ken’s podcast: The Kitchen Table
• 🔗 Connect with Ken: @officialkenbaden
• 💼 Learn more at: badenconsulting.com

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review

Before your pitch… before your logic… before your words even land—there’s energy.

This episode dives deep into energetic framing—how your presence and nervous system shape the entire sales experience before a single word is spoken.

You'll learn what it means to lead the room without saying a word, how to anchor the space with calm authority, and why your energy—not your script—is what buyers actually respond to.

We’ll cover:

• The psychology of energetic framing
• Tools to set the tone before you speak
• Frame-killing habits and how to fix them
• Real-world resets to regain leadership in tense moments
• Why sales resistance is often a regulation problem, not a price one

If you want to sell with less pressure and more presence, this episode will shift how you show up—because the strongest frame always wins.

📚 Resources & Links:

🧠 Learn more: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Leave a review: https://g.page/r/CbfnnDqTCwQdEAE/review

Dru Fay is more than a barber—he’s a serial entrepreneur, brand builder, mentor, and community connector.

In this inspiring conversation, Sam Wakefield sits down with Dru to unpack how he built multiple businesses starting from behind the barber chair. From launching his first business as a teenager to creating a thriving barber brand, product line, and nonprofit, Dru embodies the entrepreneurial hustle mindset.

If you want to learn about true brand building, stacking vertical businesses, overcoming setbacks, and making every move intentional… this episode is your blueprint.

• Dru’s journey from car washes to barbering and beyond
• Why mindset + consistency = unstoppable momentum
• How to build multiple vertical business streams
• What it means to “bet on yourself” and execute relentlessly
• The lessons behind Dru’s “Mr. Make It Happen” nickname

📲 Connect with Dru Fay:

Instagram: https://www.instagram.com/faymousfades/

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the episode? Leave a review and help others grow:

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💬 Final Thought:

Most reps listen to words.

Elite sales pros listen to energy.

In this episode of the Energy-Driven Sales Mini-Series, Sam Wakefield teaches you how to unlock the hidden layer of every sales conversation. Using the proven 3 Levels of Listening framework (inspired by Co-Active Coaching), you’ll learn to hear what buyers are feeling but won’t say out loud.

Discover how to shift from transactional selling to transformational conversations.

Learn how to read hesitation, tension, and readiness—and how to guide the buyer to safety so they close themselves.

• The 3 levels of listening every sales pro must master
• Why most objections are silently decided before they’re spoken
• The art of holding space and leading energy
• Tools and exercises to develop global listening skills
• The daily mindset practice that separates the top 1% from average reps

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Enjoying the show? Leave a review and help others grow.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💬 Final Thought:

Is digital marketing broken?

In this episode, Jonathan Bannister delivers a blunt and timely message for the home services industry: the digital marketing tactics that used to work… just don’t anymore.

We dive into the real reasons so many HVAC and home service companies are burning money on bad leads, weak branding, and agency fluff. Jonathan breaks down what actually works now—and how to build a lead flow that converts in today’s market.

This episode is equal parts wake-up call and playbook, packed with powerful insights for owners, marketers, and sales pros alike.

• Why traditional digital marketing is failing home service businesses
• The biggest lies agencies keep selling (and why they don’t care)
• How to build brand equity that lasts longer than your ad spend
• What SEO and Google Ads miss—and how to fix it
• Why content, trust, and strategy beat funnels and gimmicks
• How to future-proof your lead gen with integrity and impact

📚 Jonathan’s New Book:

🔥 Fck Digital Marketing* – https://book.topservdigital.com/FDM

Follow @jonathanbannister and @topservdigital for launch details.

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🎫 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Financing available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the episode? Leave a review and share it forward.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💬 Final Thought:

Your buyer is already reacting—before you say a single word.

In this episode, we explore the neuroscience of energetic mirroring and how your internal state silently drives the entire sales conversation. If you’ve ever had a homeowner shut down, tense up, or resist you without explanation—this is the episode that explains why.

We’ll break down how mirror neurons work, why emotional energy transfers instantly, and how to shift your presence to lead the room with confidence and calm.

• What energetic mirroring is and why it matters in sales
• The science behind emotional transfer and mirror neurons
• How to recognize when your buyer is reflecting your energy
• Quick reset tools to ground yourself before and during the call
• How to lead the emotional tone of the appointment
• Why presence—not pressure—is what closes the deal

🎟️ Relentless Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Financing: https://www.closeitnoweasypay.com

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the show? Leave a review and help others find it:

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💬 Final Thought:

Doug C. Brown: How to Add $100K in Commissions with Metrics and Mindset

Guest: Doug C. Brown, CEO of CEO Sales Strategies

How much commission are you leaving on the table?

In this episode, Doug C. Brown reveals the sales systems, KPIs, and mindset shifts that can help any rep add $100K+ in predictable commission income—without grinding harder.

Whether you’re an individual contributor, sales leader, or business owner, this conversation will help you connect the dots between numbers, behavior, and repeatable results.

Doug shares the exact structure he’s used to help generate over $500M in sales, along with the daily disciplines that separate pros from performers who just get lucky.

What You’ll Learn in This Episode:

• How to add $100K in commissions by managing the right numbers
• The most overlooked KPIs that impact your close rate
• Why mindset determines income more than experience
• The daily rituals top producers actually follow
• The connection between metrics, belief, and buyer trust
• How to reverse-engineer any income goal into a plan

📚 Recommended Reading:

Win-Win Selling by Doug C. Brown

👉 https://a.co/d/298dd5C

Doug's podcast episode referenced in this episode: https://ceosalesstrategies.com/sales-and-business-mental-game/

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Financing available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Enjoying the show? Leave a review and help others grow.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💡 Final Thought:

What if the real difference between average and elite performers…

isn’t intensity—but consistency?

In this episode, Sam Wakefield shows you how to build the routines, rituals, and internal systems that let you show up at your best—especially on the days you don’t feel like it.

You’ll learn the exact process top performers use to reset their energy between calls, how to manage your state on purpose, and how to anchor into your peak emotional energy anytime using a simple NLP technique.

Whether you’re in a slump or just ready to raise your floor—this episode gives you the tools to stay consistent, steady, and sharp.

What You’ll Learn in This Episode:

• Why motivation and hype eventually fail
• The difference between performing and preparing
• How to build an energy system for repeatable success
• The truth about emotional posture and how it affects trust
• How to set and use an anchor to access your best self on command
• What pros do to recover when the day falls apart

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Financing available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Enjoying the show? Leave a review and help others grow.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💡 Final Thought:

After 25 years as a carpenter, Brian O’Boyle did something bold:

He started completely over—in HVAC sales.

In this episode, Sam Wakefield sits down with Brian to unpack the highs, lows, and lessons from his first year in the industry. From imposter syndrome to breakthrough moments, Brian shares the real, unfiltered story of what it’s like to enter HVAC sales with no background, a heavy Irish accent, and a whole lot of heart.

Whether you’re new to the trades, training new reps, or just need a reminder of how far mindset can take you—this conversation is pure gold.

What You’ll Learn in This Episode:

• What it’s like to leave the tools and pick up the tablet
• How Brian overcame anxiety, doubt, and culture shock
• The learning curve of HVAC sales as a former tradesman
• Why honesty and vulnerability help you build trust faster
• How Brian closed over $450K in his first year—with no prior sales experience
• What’s next for him as he prepares to attend Relentless

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 Tickets are 50% off through the event!

👉 https://www.closeitnowbootcamp.com

💳 Payment plans available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Enjoying the show? Leave a review and help others grow.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💡 Final Thought:

Transferring Certainty: How to Lead Buyers Without Pressure or Pushback

Energy-Driven Sales Series – Episode 4

Most reps try to close the deal by talking more, pushing harder, or justifying value.

Top closers? They move the buyer by doing something far more powerful: transferring belief.

In this episode, Sam Wakefield breaks down how to lead with calm, grounded certainty—so the buyer can finally relax and say yes. Learn how to project clarity, trust, and conviction without hype or pressure.

This is the invisible skill that changes everything in the home: how to lead with energy, not emotion—and let your belief do the selling.

What You’ll Learn in This Episode:

• What “certainty” really means in the sales process
• How to move buyers without forcing the conversation
• The nervous system shift that makes people feel safe enough to buy
• Posture, language, and tone changes that transfer belief
• Simple grounding rituals to reset your energy before every call
• What happens when certainty is missing—and how to fix it fast

📚 Recommended Reading:

The Ultimate Sales Machine by Chet Holmes

A masterclass in sales, systems, and becoming a true professional in the field.

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 Tickets are 50% off through the event!

Step into the version of you who closes with calm confidence.

👉 https://www.closeitnowbootcamp.com

💳 0% interest financing available: https://www.closeitnoweasypay.com

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Enjoying the show? Leave a review and help others grow.

👉 https://g.page/r/CbfnnDqTCwQdEAE/review

💡 Final Thought: