🎙️ Episode 7 — Cognitive Biases That Kill Deals (And How to Reverse Them)Opening Hook

Most reps try to win with logic… but that’s not how your buyer’s brain works. In this episode, we crack open the invisible biases that stall decisions and show you how to sell to the subconscious.

What You’ll Learn in This Episode

• 4 decision-making traps that derail deals before they start
• How to spot “stuck” buyers and unstick their thinking
• Tools like contrast, anchoring, and emotional sequencing
• Why stories rewire belief better than stats ever will
• How to use psychology to guide — not manipulate — the sale

Resources & Links

🔥 Want to sell to the real brain your buyer is using?

https://www.closeitnow.net/coaching

📚 Book Recommendation:

Thinking, Fast and Slow by Daniel Kahneman – master the mental shortcuts buyers don’t even know they’re using.

Let’s Connect

🌐 Website: https://www.closeitnow.net

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

🔗 LinkedIn: https://www.linkedin.com/in/closeitnow/

Final Thought

Your buyer isn’t ignoring logic — their brain is just wired to feel safe first. When you master the psychology of decision-making, you move beyond tactics into true influence.

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