Lightning Round: Top 10 Skills Every Salesperson Will Need in 2025

Question: Lenora from Reno, Nevada asks, "I work in an industry where customers are very price sensitive, and we are not the cheapest. I need to really connect and sell value—my customers seem to want it all. What tools can I use to help me spend more time customer facing? What can I automate, use or invest in to speed up my sales process and make it more effective?" 

Book: Book More Business by Lois Creamer 

Join us Monday, Dec. 23rd for our Sales Logic Expert Exchange with Art Sobczak! 3-4 p.m. CT

Register to save your spot here to attend or get the replay!

Art will share proven strategies to help you break through the noise and build genuine relationships with prospects.

❖ Send your questions to Meridith and Mark at [email protected]

Lightning Round:  Top 10 Ways to Retain Customers

Question: Sierra from Toronto, Canada asks, “I am in equipment financing sales and in the last year we have grown a lot— some organic, most through acquisition. While this has been exciting, it feels like the demands on us as salespeople are doing nothing but expanding. I used to be focused on mostly new sales, but now they wants us to find new business, grow existing accounts and above all keep our retention rates high. How am I supposed to do all that?”

💡 Heard about the Sales Logic Brain, or Sales Logic Role Play? These are just some of the amazing features in the Sales Logic Mastermind. Find out how to join here. 

❖ Send your questions to Meridith and Mark at [email protected]

Lightning Round: Top 10 Ways to Get a Prospect to Engage

Question: Anzah Mustafa from New York asks, “What is the best way to find, generate and engage with leads —inbound? outbound? What is a better strategy?”

Book: Influence Elevated by Stacey Hancke  

💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!

Question: Shawnta Hooks from Atlanta, GA asks “Do you have any tips or ideas on how to effectively use video in sales?”

Book: The Visual Sales by Marcus Sheridan 

💡 Access the brains of Mark and Meridith 24/7— The Sales Logic Brain 🧠, one of the many perks of being a mastermind member! Learn more at: http://www.saleslogicpodcast.com

Lightning Round:  Top 10 Ways to Negotiate More Effectively in Sales

Question: Nathaniel from the Philippines asks, “I have been in sales for more than 10 years, but I am changing industries and not sure where to start. My colleagues use so many different strategies to sell—in person, phone, social media, email, trade shows. How do I figure out what is right for me and most effective in hitting my goals?”

Book: The Channel Advantage by Timothy Furee and Lawrence Friedman 

→ This month’s Sales Logic Expert Exchange with Lauren Bailey is all about Outbound Selling Skills for the Small Business! Grab your spot at this free webinar here. 

Monday, Nov. 25th at 3 p.m. EST. You don’t want to miss this!

❖ Send your questions to Meridith and Mark at [email protected] 

💡 Access the Brains of Mark and Meridith 24/7— The Sales Logic Brain 🧠, one of the many perks of being a mastermind member! Learn more at: www.saleslogicpodcast.com

Our strategies for prospecting during the holiday season.

Lightning Round: Top 10 Strategies to Hold an Effective Sales Meeting 

Question: Bill King from Texas asks, “What advice do you have for prospecting around the holidays?”

Book: High-Profit Prospecting by Mark Hunter 

❖ Send your questions to Meridith and Mark at [email protected]

💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!

Lightning Round: Top 10 BEST Sales Advice You Have Ever Been Given

Question: Rene from Baton Rouge asks, “I am new to sales, this is just my second job. I am excited about this opportunity—bigger territory, more commission—but there is just one problem. My manager is old school. He wants me to use the phone. That makes me uncomfortable. I have never made sales calls, always used email, in person, or even text. Where do I start? And more importantly do I have to do this?”

Book: Pick Up the Phone and Sell by Alex Goldfyn

🤍 Please donate to help Western NC at www.828strong.com

❖ Send your questions to Meridith and Mark at [email protected]

Lightning Round: Top 10 Ways to Sell Through the Holidays

Question: Carl in Bozeman, Montana asks, “I'm new in sales, having moved from engineering to the sales side of the company and I am excited about it. I have been given a brand new territory for our company, so much opportunity it is almost overwhelming. Where do I start? What is the best use of my time?”

Book: New Sales Simplified by Mike Weinberg

🤍 Please donate to help Western NC at www.828strong.com

❖ Send your questions to Meridith and Mark at [email protected] 

💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here! 

Lightning Round: Top 10 Ways to Increase the Value You Give to Customers

Question: Davis Brow from Chicago asks, “My clientele is civil construction, which is very seasonal in the Midwest. When I follow up too much, I risk being annoying. When I try to give them time & space, it becomes easier to forget about their need for our service. In addition to better discovery, do you have any advice on best practices for following up after a proposal is sent? I've looked for books on the topic and nothing has caught my eye. Since I've struggled to find solutions on my own, I assumed I should ask the experts. You and Mark always have sound advice on all things sales.”

Book: The Automatic Follow-up Formula by Dorothy Vernon Brown

🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine. 

Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it. 

October 28th at 4 p.m. EST! Don’t miss it. Register here. 

🤍 Please donate to help Western NC at www.828strong.com

Lightning Round:  10 Ways to Make Sales Relationships More Meaningful

Question: Tammy from Phoenix asks, “My boss is pushing us to use AI for everything we do. Feels like my job is at risk. My clients love me. We sell cyber security services and they need personal service. It’s a big reason they buy from me. What should I do?”

Book: Selling from the Heart by Larry Levine

🤍 Please donate to help Western NC at www.828strong.com

🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine. 

Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it. 

October 28th at 4 p.m. EST! Don’t miss it. Register here.