Lightning Round: Top 10 Ways You Should Be Doing Marketing 

Question: April from Milwaukee asks, “I am a veteran sales professional – I have been selling in manufacturing for more than twenty-five years. But I have to tell you this last year has been hell— tariff threats, the economy, competition, a total reorg of our sales team, and oh did I mention we were acquired. For the first time in my sales career, I am not making my sales goals. Help, what am I doing wrong?”

Book: This Is Marketing by Seth Godin

💡 Join us Monday, July 28th at 3 p.m. CT for an exclusive Sales Logic Expert Exchange with sales legends Mark Hunter and Meridith Elliott Powell, featuring Sam Richter, a global authority on sales intelligence. 

Reserve your spot here. 

➡️ Prospecting doesn’t have to be a numbers game. With the right data, it becomes a precision strategy.

This episode brought to you by our Sales Logic Expert Exchange with Brynne Tillman.

Uncover actionable social selling strategies that prioritize value and trust. This episode focuses on the importance of a structured social selling approach, featuring critical stages such as buyer mapping and content strategy. Brynne, Mark and Meridith explore why being the first to add value is vital, with 74% of buyers choosing reps who offer insights. Brynne shares her expertise on optimizing your LinkedIn profile to stand out as the vendor of choice, transforming from just a salesperson to a trusted resource.

This episode brought to you by our Sales Logic Expert Exchange with Mike Weinberg.

Join Mark and Meridith as Mike shares his personal journey and reminds us that sales is more than a job—it's a key driver of the economy, offering both freedom and fun. With the sales world reshaped by COVID-19 and AI, Mike highlights the need to revisit the fundamentals. He explores how AI and traditional techniques can work together, stressing the importance of strong frameworks and training to help teams create demand—not just respond to it. Mike calls for a return to basics: real customer connections and value-driven conversations. He encourages sales pros to stay passionate, focused, and strategic—creating, advancing, and closing deals—even in uncertain times.

Lightning Round: Top 10 Qualities of a Successful Sales Professional

Question: Steve from Atlanta GA asks, “I am a senior executive in a large manufacturing corporation, I handle the Eastern Region. We are struggling with our sales people, more than 40% are not hitting quota. We just redid our sales training, but wondering if you have any thoughts.”

Book: Hire Right, Fire Less by Kelly Riggs

Lightning Round: Top 10 Ways to Use Client Testimonials

Question: Lanora from Toronto, Canada asks, “ I am struggling with my sales managers—I feel like he wants me to focus on the wrong sales strategies for our market and I have been doing HIS sales process for more than six months—and I am not getting results. I have tried to talk with him about my ideas - but he is NOT open. I am also about to go on a PIP for not hitting my numbers.. HELP what do I do?”

Book: Building A Story Brand 2.0 by Donald Miller

💡Join Mark and Meridith on June 23 for a dynamic conversation featuring special guest Sonia Dumas.

This session goes beyond AI as a tool—you’ll learn how to use AI as a strategic advantage

Grab your spot at this link

Lightning Round:  Top 10 Ways to Build Your Personal Brand

Question: Sina from Tokyo, Japan asks, “I work in the financial services industry, and expanding my portfolio is a long sales cycle  - feels like these days it is getting longer. I am doing a great job of getting the meetings, and connecting with decision-makers. I am even having good conversations, but not quite getting the decision-maker to make decisions—any ideas would be appreciated.”

Book: Secrets of Closing The Deal by Zig Ziglar

Lightning Round: Top 10 Ways to Update Your Sales Strategy

Question: Marquessa from Salt Lake City, Utah asks, “I work for a tech start-up and we are doing well - start-ups are a struggle - and while we have been well-funded, we need sales. We have been great at getting through the door, getting to decision makers, and getting good questions during our sales presentations - but we can't close the deal. Ideas?”

Book: Business Storytelling by Janine Kurnoff 

Lightning Round:  Top 10 Ways to Boost Your Confidence

Question: Felipe asks on Spotify, “I have a quick question. I have started in a new job in mid-February for introduction of a new product in the market and cooperate with a coworker who is the Team Leader of the project (we both report to the same boss). My colleague is calling me every day to ask my plan of the day, if I will have a visit with the customer, how many projects I have created. I do not mind being accountable, but I do not know if it is productive everyday reviewing of my job. What you think?”

Book: Sales Management Simplified by Mike Weinberg

⚡Lightning Round: Top 10 Ways to Set the Right Sales Cadence

Question: “Hi Meredith and Mark, I am really enjoying the show and learning so much. However, I haven't yet earned a dollar as I struggle to "ask for the sale". I am a solopreneur providing professional services and my sales cycles are long. I don't want to blow a good relationship by being too pushy. Any tips would be very welcome.”

Book: The Lost Art of Closing by Anthony Iannarino

🔥Sales Logic EXPERT Exchange, NEXT WEEK on May 27th at 04:00 PM!

This month’s guest: Carson Heady→ on “What it really takes to rise to the top 1% in today’s fast-changing sales landscape.”

🔥Register here to grab your spot! 🔥