Sales Influence Podcast

• 00:00 📈 Create and share valuable content online to establish yourself as an authority and attract more traffic and leads to your website.
• 01:07 🔍 Understand your customers' common problems and questions to create targeted content that addresses their needs.
• 01:41 📝 Catchy title templates can enhance your content by addressing common customer questions and filling in the blanks for articles, blogs, or podcasts.
• 02:31 📝 Create engaging content by addressing customer comparisons, timing questions, handling inquiries, and problem-solving solutions related to your products or services.
• 04:00 💡 Generate engaging content ideas by addressing common questions and concerns about your product, such as effectiveness and key considerations before purchase.
• 05:00 📝 Commit to creating weekly content by addressing common client questions and solutions to enhance your online presence and attract customers.
• 06:25 📈 Creating engaging content like articles and podcasts drives traffic to your website, significantly boosting conversion rates as visitors are already familiar with your brand.
• 07:11 🎤 Great speakers prioritize their audience's needs and success over their own appearance or performance.

Summary for: https://youtu.be/h448vRCBImg 

Rich Niche - Define Your Buying Persona

• ️ To recharge your sales, you must first recharge yourself, just like you would recharge a dead smartphone battery.
• ️ Just like a phone, our mental energy can drain if we procrastinate on recharging it, leading to anxious moments and decreased performance.
• ️ Recharge your sales by taking care of your physical and mental energy through simple habits like getting 6-8 hours of sleep and eating correctly.
• To maintain energy levels, eat smaller, frequent meals throughout the day, saving automatic tasks for the morning and bigger meals for lunch.
• ️ Plan your day, prioritize task-oriented activities after lunch, and dedicate 15 minutes daily to inspiration and self-recharge through content like podcasts, books, or videos.
• Surrounding yourself with top performers in sales, even virtually, can help you recharge and stay motivated by sharing strategies and experiences.
• To recharge your sales, prioritize self-care by getting enough sleep and nutrition, finding inspiration, taking time to be quiet and reflect, and redirecting your energy to improve your performance.
• Recharge your sales by recharging your mindset and adopting a client-centric approach that prioritizes delivering value and inspiring others.
  • To recharge your sales, first recharge your mindset by consuming inspiring content, surrounding yourself with positive people, taking quiet time, reflecting on your approach, and redirecting your strategy.
  • A great speaker prioritizes making their client look good, not themselves, by delivering useful content, engaging the audience, and motivating them to discover new abilities.

Summary for: https://youtu.be/vaU0SErzvOM by Eightify

• Starting virtual meetings effectively is crucial for establishing positive connections and setting the tone for the entire interaction.
• Start meetings by sharing your opinion first to encourage participation from small groups.
• Engaging participants in virtual meetings by setting a structured format and leading by example encourages contributions and prevents awkward silences.
• Encourage smooth virtual interactions by designating speaking turns to avoid awkward overlaps during discussions.
• Keep meetings casual and fun to foster connection and encourage participation.
• Engaging participants with a structured sharing approach enhances interaction in virtual settings.
• Building virtual rapport is essential for encouraging participation and creating productive meetings in sales.
• Great speakers prioritize making their clients shine rather than seeking personal recognition.

Summary for: https://youtu.be/00jaPwueWW4 

• Use Kickstart question starters to initiate engaging conversations with prospects or clients.
• Engaging clients with prediction questions about market trends and future behaviors fosters meaningful conversations.
• Engaging clients with questions about their business challenges, profitability, and personal opinions fosters meaningful conversations and shows genuine interest.
• Asking clients about their passions and hobbies helps build rapport and deepen connections.
• Finding common interests and personal connections enhances rapport in sales by starting with general questions and using verbal gifting to foster open dialogue.
  • Finding common interests and personal connections, such as family, can enhance rapport building in sales.
  • Building rapport with clients involves starting with general questions before moving to personal topics, using techniques like verbal gifting to encourage open dialogue.
• Sharing your opinion encourages others to reciprocate, fostering a powerful strategy for building rapport in conversations.
• Prepare and pre-store questions in five key categories to enhance natural conversation flow with clients.
• Great speakers prioritize making their clients shine over seeking personal recognition.

Summary for: https://youtu.be/ZhnXj-p_txQ 

• Learn about the perfect close 2.0 and how it can help you sell more effectively.
• The Perfect Close in James M's book is just two steps: engaging with clients before asking for the close, which can be either signing a contract or setting up the next meeting or step in the sales process.
• Ask "Does it make sense?" and if the client says no, ask them what the next step should be to give them control in the sales process.
• Pressure to close doesn't work in today's market, so a modern approach is needed for smarter clients.
• Develop your own fill-in-the-blank phrases and be assertive in your call to action to make the close more effective.
  • Be more assertive and authoritative in your call to action by using a subtle twist to fit your style, and consider developing your own fill-in-the-blank phrases for a more natural and effective approach.
  • Learn and absorb new sales techniques, fill in the blanks, and ask for agreement to make the close more effective.
• Salespeople often struggle with asking for the next step, but "The Perfect Close" book offers valuable guidance on how to do so effectively, emphasizing the importance of practicing and giving the client control.
  • Salespeople often fail to ask for the next step or call to action, but "The Perfect Close" book provides valuable guidance on how to do so effectively.
  • Practice your call to action so it sounds natural and flows smoothly, and give the client control if they say no.
• Leave feedback on the podcast and check out the sales velocity academy for effective sales techniques.
• A great speaker delivers real content, engages the audience, and motivates them, but the most important thing is to make the client look good, not oneself.

Summary for: https://youtu.be/WpBKj8AGq2k by Eightify

• Building decision-making confidence in customers is crucial for sales success.
• Researching lighting systems online, found a helpful video comparing two options, which increased my confidence in making a buying decision.
• One person did a side-by-side comparison of two lighting systems, visually showing the differences in brightness, pros and cons, and price.
• The customer chose the cheaper option after considering the accessories and her specific needs.
• Choose between cheaper and more expensive options based on your needs and priorities for managing cords and travel.
• Customers need to feel confident in their decision-making process, and sales influence comes from clarifying the differences between products and helping customers build decision confidence.
• B2B buyers with high decision confidence are more likely to choose a premium offering, but situational needs also play a significant role in the decision-making process.
• Great speakers deliver real content, engage the audience, and motivate them, always making the client look good.

Summary for: https://youtu.be/LTt-qGcwq5w 

• Connecting with others on a personal level, such as sharing interests, is an important aspect of building relationships in sales.
• Miyamoto Musashi, a legendary samurai, wrote a book on the ideal qualities of a samurai, emphasizing the importance of exploring all crafts and trades to be the best warrior.
• The book of Five Rings teaches martial arts principles that can be applied to business, such as understanding your industry and using your own style to defeat competitors.
• Balance in business is like water, being fluid and adaptable, while execution requires decisiveness and intention to seize opportunities.
• A business samurai must be alert of his surroundings, understand the market changes, and choose the best technique at every moment to achieve victory.
• Let go of the past and be adaptable to new strategies and knowledge in business.
• Let go of past ways of doing things to be successful in business today, and check out the article and sales velocity Academy for more tips.
• A great speaker delivers real content, engages the audience, and motivates them, but it's never about the speaker, it's always about the client.

Summary for: https://youtu.be/aX77tccZ3n0 by Eightify

• Mentioning a negative feature can increase credibility and be used to bolster a product or service in sales.
• Addressing product weaknesses proactively in sales conversations can help regain control and pivot to the positive.
• Raise the negative features in a sales pitch, then pivot to highlight the positive outcomes.
• Customers may initially see too many features as a negative, but they will realize the need for them as their business grows.
• Training may seem too long, but for a sophisticated product like ours, it's essential for maximizing return on investment.
• Turn negative features into positives by listing weaknesses, raising the negative, pivoting with "however", and concluding with a positive statement to control your presentation.
• Check out the Sales Velocity Academy for fast courses to help you sell more, and remember to sell hard when you know how.
• It's important for a speaker to focus on delivering real content, engaging the audience, and motivating them, with the main goal being to make the client look good.

Summary for: https://youtu.be/cD9pJtK8GAQ by Eightify

• The discovery phase in sales is about qualifying clients to see if they are a good fit for a product demonstration.
• Qualifying the opportunity involves asking three questions: Is the client a fit for our product or service, do we align with their needs, and is there a sense of urgency.
• Knowing the timing of the decision and the current situation of the customer is crucial in the Discovery phase of sales.
• Knowing if a prospect is doing nothing, doing it themselves, or using a competitor helps in positioning the demo and understanding their needs.
• Understand the triggers driving potential customers to want to change and differentiate your product based on their needs and motivations.
• Having answers to discovery phase questions allows for a more focused demo that aligns with the customer's needs and urgency.
• Tailoring the presentation based on customer motivation and triggers is key to an effective sales demo.
• A great speaker delivers real content, engages the audience, and motivates them, but it's never about the speaker, it's always about the client.

Summary for: https://youtu.be/Z9-zg34Uk4Y by Eightify