Building authentic connections through marketing is more important than ever, especially in an age of automation.

Em Holldorf, Director of Demand Generation at Integrity Solutions, shares how a human-first mindset has guided her career—from organic farming to edtech. She explains why purpose, values, and collaboration are the backbone of effective marketing, especially when resources are tight. Em also reflects on real lessons from the field and why authentic conversations, not polished messaging, are the future of marketing.

In this episode, you’ll learn:

• Marketing with Purpose: Why aligning to values and mission creates more meaningful results.
• Cross-Functional Collaboration: How to break down silos and build momentum across teams.
• Creativity Over Budget: The mindset shift that turns constraints into innovation.
• Authenticity in the AI Age: How to bring back the human touch in content, email, and brand storytelling.

Resources:

• Em Holldorf’s LinkedIn: https://www.linkedin.com/in/emily-holldorf/ 
• Learn more about Integrity Solutions: www.integritysolutions.com/ 

Jump into the conversation:

(00:21) Meet Em Holldorf

(03:13) Em’s journey into marketing

(05:47) Career highlights and industry shifts

(10:42) The importance of human-centric marketing

(22:09) Marketing war stories: Trade show chaos

(24:41) Upcoming events and conferences

(25:30) Marketing trends: The human touch in the age of AI

(29:19) Excitement for the future at Integrity Solutions

Connecting with others through a screen isn't easy, but it’s now essential.

Lauren Deal, former live TV host and current facilitator at Integrity Solutions, shares how her background in broadcasting shaped the way she builds trust quickly, stays grounded under pressure, and brings energy to every conversation. She explains how sales professionals can adapt the same mindset to connect more deeply with customers and lead with presence.

From storytelling with emotional stakes to managing impostor syndrome in real time, Lauren breaks down what it takes to build meaningful relationships in high-stakes conversations. She also shares practical ways to improve your virtual presence, reset your mindset before a big call, and deliver your message with confidence.

In this episode, you’ll learn:

• Confidence on Camera: How to show up as yourself and speak with purpose.
• Storytelling That Connects: Ways to frame your message so it resonates and sticks.
• Emotional Intelligence in Action: Tips for reading the room and adjusting with intention.
• Virtual Presence: Simple changes to build stronger connection through the screen.

Resources:

• Lauren Deal’s LinkedIn: https://www.linkedin.com/in/tvhostlaurendeal/ 
• Lauren Deal’s website: https://www.masterymediatraining.com/ 
• Learn more about Integrity Solutions: www.integritysolutions.com/ 

Jump into the conversation:
(00:00) Meet Lauren Deal

(02:53) From kindergarten classroom to live TV

(05:00) Storytelling tips that make messages stick

(07:10) Why emotion drives customer decisions

(09:48) Performing under pressure without losing authenticity

(11:27) How emotional intelligence shapes sales success

(15:53) Building confidence before high-stakes conversations

(21:54) Virtual presence mistakes that break connection

Creating a culture of coaching and leading with purpose can transform both people and businesses.

Danita High, Senior Vice President of Culture and Employee Development at First Community Bank, shares her journey of implementing a coaching program that nurtures leadership and prevents burnout. She discusses how intentional leadership development can align business strategy with personal growth, all rooted in empathy and trust.

Listeners will gain valuable insights on how to recognize signs of burnout, the importance of connecting with employees, and why coaching should be seen as a gift rather than a corrective tool. Danita also emphasizes the significance of creating a culture where every leader feels empowered to grow, and how investing in coaching can lead to profound, lasting change.

In this episode, you’ll learn:

• Leading with Purpose: Learn how to cultivate a leadership mindset that prioritizes people and their growth.
• Coaching as a Catalyst: Discover how coaching drives engagement, reduces burnout, and fosters sustainable success.
• Building Buy-In: Strategies for gaining support from all levels, from executives to managers, for coaching programs.
• Transformational Leadership: Understand the power of empathy and intentionality in shaping a thriving workplace culture.

Resources:

• Danita High’s LinkedIn: https://www.linkedin.com/in/danita-high-257a5a1a3/ 
• Learn more about Integrity Solutions: www.integritysolutions.com/ 

Jump into the conversation:
(00:00) Meet Danita High

(02:58) The need for coaching

(05:38) Recognizing signs of burnout

(09:24) Personalizing coaching for leaders

(13:26) Embedding coaching into culture

(17:22) Finding culture champions within teams

(21:12) Transforming lives through coaching

(24:13) Overcoming resistance and hesitations to coaching

Emotional intelligence shapes how top performers lead and sell.

Chuck Karvelas, longtime L&D professional in the therapeutics industry, breaks down how neuroscience, empathy, and behavior change drive better outcomes in the life sciences space. With a background in theater and a passion for human connection, Chuck shares how slowing down and listening can shift entire sales conversations.

Listeners will take away practical ways to build trust faster, lead with curiosity, and reframe resistance by understanding what’s beneath the surface. Chuck also shares lessons from product launches, team development, and even parenting, all through the lens of mindset and emotional awareness.

In this episode, you’ll learn:

• Client Longevity: Creating outcomes that inspire decades-long partnerships.
• Sales Culture: Fusing skillset and mindset for stronger performance.
• Personality Dynamics: Adapting style to meet clients where they are.
• Purposeful Process: Equipping teams to thrive through uncertainty.

Resources:

• Chuck Karvelas’ LinkedIn: https://www.linkedin.com/in/chuck-karvelas/ 
• Learn more about Integrity Solutions: www.integritysolutions.com/ 

Jump into the conversation:
(00:00) Meet Chuck Karvelas

(02:14) Chuck’s path from acting to pharma

(04:12) Listening as a leadership advantage

(07:14) Empathy drives collaboration in science

(10:16) Slow down to create change

(14:04) How habits form and stick

(20:41) Reframing objections with neuroscience

(26:39) Parenting, autism, and awareness