Summer vacation mode might be costing you your year-end goals. In this episode, Bill and Bryan dive into why your current July activities are directly shaping your Q4 results - especially if you have a 60-90 day sales cycle.

The guys share  strategies for making your year in July instead of scrambling in the fourth quarter, including how to shorten your sales cycles (think restaurant "table turns"), create a documented back-half business plan with three-prong goal setting (basic, primary, visionary), and use scarcity positioning to close more deals.

Stop the summer slowdown mindset, fail fast and tweak quickly on your activities, and remember that wealth is on the other side of ignorance - what do you need to learn to do differently to hit those year-end numbers?

Don't forget to check out the Advanced Selling Podcast Insider program at advancedsellingpodcast.com/insider

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insider

If you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

In this episode, Bryan dives into a powerful yet often overlooked tool in the sales leader’s toolkit: the calendar inspection. He explains how regularly analyzing your team’s calendars can reveal dangerous pipeline gaps before they become full-blown problems.

You’ll hear why having a clear sales playbook, with numeric goals like two connector meetings and two new logo meetings scheduled 2–3 weeks out, is essential for maintaining consistency in your sales process. Bryan breaks down how this simple framework helps both leaders and reps stay ahead of slumps and avoid being blindsided by an empty pipeline.

If you’ve ever said, “We had a great month, but next month looks light,” this one’s for you.

Advanced Selling Podcast Listeners save $200 on Huddle tickets purchased in July 2025 with discount code SANTA. Click here!

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Bill and Bryan dive deep into four powerful quotes that challenge conventional sales thinking and offer fresh perspectives on growth and success. From Buckminster Fuller's wisdom on building new models to Elon Musk's insights on optimization, this episode will make you question everything you thought you knew about scaling your business.

The guys also share personal stories, including Bryan's cautionary tale about comfort zones leading to business failure, and discuss practical applications like starting a TV show instead of making cold calls, questioning whether you really need that slide deck, and the identity shifts required for true transformation.

Perfect for sales professionals ready to break free from conventional thinking and discover breakthrough approaches to growth. 

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insider

If you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Bill and Bryan tackle the crucial mid-year evaluation every salesperson should be doing right now. With two quarters behind us and a time-compressed second half ahead (thanks to holiday season), they break down practical strategies for looking backward and forward to maximize your year-end results.

Plus, Bryan shares his fascination with meter readers (yes, they still exist!), and the guys discuss why showing up authentically beats trying to be someone you're not when building your personal brand.

Perfect timing for sales professionals ready to make strategic adjustments and finish 2025 on a high note.

Don't forget to join the LinkedIn group at advancedsellingpodcast.com/linkedin and mark your calendar for the July 11th Insider session on High Value Conversion Systems!

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

In this episode, Bryan unpacks a counterintuitive truth: the more structure your sales team has, the more freedom they gain. As markets grow more competitive and buyers become increasingly digital-savvy, a well-crafted sales playbook isn’t just helpful. It’s essential.

Bryan explores how playbooks streamline the sales process, remove friction, and empower reps to focus on selling, not scrambling. He also discusses how discipline creates efficiency, how to overcome buyer inertia with a step-by-step approach, and how AI can help companies without a playbook get started fast.

Advanced Selling Podcast Listeners save $200 on Huddle tickets purchased in July 2025 with discount code SANTA: https://wl.seetickets.us/event/Huddle-Sales-Leadership-Summit-Connect-25/628954?afflky=HuddleSalesSummit

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Bill and Bryan tackle a common sales trap that costs deals and relationships: making judgments about prospects before you even sit down with them. Whether you're assuming someone can't afford your services based on company size, or writing off a "boring" CFO who might actually be your biggest champion, these snap judgments can blind you to real opportunities.

The guys share real stories of misjudging billion-dollar executives and getting burned by outdated company research, plus practical techniques for approaching every sales conversation with genuine curiosity instead of preconceived notions.

Key Takeaway: Your job isn't to be the smartest person in the room - it's to be genuinely curious about where your prospect is trying to go and what problems they're trying to solve.

Don't forget to join the LinkedIn group at advancedsellingpodcast.com/linkedin and mark your calendar for the July 11th Insider session on High Value Conversion Systems!

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Bill and Bryan are joined by Kevin Koharki, an accounting professor at Purdue University who specializes in teaching sales professionals how to speak the language of finance. Kevin shares his unique journey from investment banking and now helping sales teams worldwide understand how to communicate financial value to CEOs and CFOs.

Learn the difference between gross margin and operating margin, why "payback period" isn't enough for most B2B sales, and how to shift conversations from simple ROI calculations to total cost of ownership discussions. Kevin breaks down complex financial concepts into digestible insights that any salesperson can use, regardless of their accounting background.

Whether you're selling software, heavy equipment, or professional services, this episode will help you speak your buyer's financial language and position yourself as a strategic partner rather than just another vendor.

Connect with Kevin at caecoach.org or find him on LinkedIn to learn more about his tailored financial training programs for sales teams.

Be sure to join our LinkedIn group: http://advancedsellingpodcast.com/linkedin

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

In this episode, Bryan unpacks what makes a truly effective sales playbook - and why now is the time for sales leaders to get serious about it. He shares the key components every playbook must include: a foundational philosophy, planning elements, defined processes, contingency plans, and accountability mechanisms. Bryan spotlights the Blind Zebra Sales Operating System (BZSOS), a comprehensive set of procedures, tasks and scoreboards, with 10 guiding principles that help sales teams achieve clarity, consistency, and success.

He also invites sales leaders to two powerful opportunities: certification classes designed to help teams master BZSOS (ahead of Q4), and Huddle, a sales leader-only event on October 30 in Indianapolis where VPs of Sales and CROs from across the country will gather for a day of learning, motivation, and inspiration. Don’t let Q4 sneak up on you. Tune in and get your playbook in order!

Advanced Selling Podcast Listeners save $200 on Huddle tickets purchased in July 2025 with discount code SANTA: https://wl.seetickets.us/event/Huddle-Sales-Leadership-Summit-Connect-25/628954?afflky=HuddleSalesSummit

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Bill and Bryan dive deep into the universal experience of self-doubt in sales and business development. Moving beyond the typical "fake it till you make it" advice, they explore how conditional self-doubt shows up in specific areas—like shooting videos, talking about money, or making cold calls—even when we're confident elsewhere.

The guys reveal how even the most successful people struggle with imposter syndrome. But here's the twist: instead of fighting these insecurities, what if you embraced them?

Sometimes the thing you're worst at becomes your biggest advantage—you just need to reframe it.

Join our LinkedIn group: http://advancedsellingpodcast.com/linkedin

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

What if the most valuable sales asset you have is something you don't even realize you possess? In this week's episode, Bill and Bryan explore the concept of "familiarity blindness" - why we discount our own expertise and fail to see the goldmine of knowledge we're sitting on.

Whether you've been in your industry for 3 years or 30, you have insights that could transform your client relationships and differentiate you from the competition. The guys challenge listeners to document the "12 things you know" that others in your field might not - and explain why sharing this knowledge is more powerful than any sales pitch.

Special Challenge: Record a video sharing your top insights and tag the ASP team - you never know who's watching or where it might lead.

Join our LinkedIn group and check out the Insider's program for live monthly coaching with Bill. Don't just think about it - do it: http://advancedsellingpodcast.com/linkedin

=================================

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now.

=================================

Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider