📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

In this episode, Armand and Nick break down 8 of the toughest, most painful negotiation battles they’ve ever faced — and the exact moves that helped them win (or lose) those deals. From wild buyer tactics to massive pricing mistakes, you’ll learn how to hold the line and close like a pro.

🎙️ ACTIONABLE TAKEAWAYS

RESOURCES DISCUSSED:

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Armand and Nick share the 8 most painful discovery lessons they had to learn the hard way, so you don’t have to. From broken agendas to botched first impressions, this is the real playbook for leveling up your first call.

🎙️ ACTIONABLE TAKEAWAYS

RESOURCES DISCUSSED:

Hey folks, we’re shaking things up in here :)

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies

Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course

What you need to know:

A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.

That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.

Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.

If you don’t have a system, cold email becomes a grind with diminishing returns.

If you do, it becomes your most consistent pipeline lever.

—

Most cold emails get ignored because sellers talk about the product—not the prospect’s problem.

In this module from the Cold Email Course: The Reply Method for Double Digit Replies, you’ll learn how top reps write cold emails that actually get responses by focusing on problem-first messaging.

📬 Based on data from 85M+ emails and trusted by reps at Gong, Zoom, and Shopify, this lesson walks you through how to:

You’ll also learn 3 proven frameworks to follow to make your messaging stick.

This is the playbook top reps are running right now.

(07/25) Last day to get $50 off the course: https://www.30mpc.com/course/cold-email-course

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies

Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course

What you need to know:

A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.

That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.

Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.

If you don’t have a system, cold email becomes a grind with diminishing returns.

If you do, it becomes your most consistent pipeline lever.

—

Cold email isn't dead—but most sales teams are doing it wrong. In this tactical episode, Jason Bay and Armand Farrokh break down how sales leaders can revive cold email performance with a structured, data-backed approach that actually books meetings.

🎙️ ACTIONABLE TAKEAWAYS

RESOURCES DISCUSSED:

Example Emails:

Email Example #1 (EdTech): Director of Curriculum & Instruction

Subject: WCUS achievement gaps

Sean

Email Example #2 (Automated welding solution) : VP of Operations

Subject: Welders

Corey

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies

Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course

What you need to know:

A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.

That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.

Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.

If you don’t have a system, cold email becomes a grind with diminishing returns.

If you do, it becomes your most consistent pipeline lever.

—

Tired of sending cold emails and getting ghosted?

This sneak peak module of our Cold Email Course: The Reply Method for Double Digit Replies gives you 20+ proven cold email templates that reps use to turn replies into meetings.

You’ll learn:

Download the cold email course template pack: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack

🚨Get $50 off the full Cold Email Course: The Reply Method for Double Digit Replies

Built with data from 85M+ emails. Trusted by reps at Gong, Zoom, and Shopify.

👉 https://www.30mpc.com/course/cold-email-course

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies

Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course

What you need to know:

A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.

That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.

Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.

If you don’t have a system, cold email becomes a grind with diminishing returns.

If you do, it becomes your most consistent pipeline lever.

—

We analyzed 85 million cold emails with Gong to find what actually gets replies in 2025. In this episode, Nick and Jason break down the exact cold email structure, CTAs, and personalization tactics top reps are using to book more meetings.

🎙️ ACTIONABLE TAKEAWAYS:

RESOURCES DISCUSSED

Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work?

The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how.

📬 The Cold Email Course: The Reply Method for Double Digit Replies

Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how to:

This is the playbook top reps are running right now.

Get $50 off the course until 7/25: https://www.30mpc.com/course/cold-email-course

4 Steps To Run A Pipeline Review (That Doesn't Suck)

Connect With Maryana on LinkedIn

Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle.

🎙️ ACTIONABLE TAKEAWAYS:

MARYANA’S PATH TO PRESIDENT’S CLUB:

RESOURCES DISCUSSED

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team.

Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals.

You’ll learn:

Want your team to book more, close more, and feel more supported? This is your blueprint.

RESOURCES DISCUSSED:

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