Sign up to save your podcasts
Or
Share How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton | Ep. 329
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton | Ep. 329
š§Ā Cold Email Course: http://bit.ly/44K6jy3
āļøĀ Cold Call Course: https://bit.ly/4jqQ4w2
š®Ā Discovery Course: https://bit.ly/4cQYaM8
š ļøĀ Free Toolkits: http://bit.ly/4nZwvO5
Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger, higher-quality deals.
šļøĀ ACTIONABLE TAKEAWAYS
Track win rates by time cohort (T0, T1, etc.) to diagnose deal velocity, rep behavior, and coaching opportunities across segments.
Incentivize quality over quantity in SDR comp plans by weighting toward qualified meetings and multi-threading efforts instead of raw meeting volume.
Adopt frameworks like MEDDPICC (ICE-first) to strengthen discovery and identify pain, champions, and economic buyers early in the sales cycle.
Segment daily metrics by segment type (SMB vs. enterprise) to ensure appropriate pacing, forecasting accuracy, and ASP growth strategies.
STEVENāS PATH TO PRESIDENTāS CLUB:
RESOURCES DISCUSSED:
Save $50 on any 30MPC course with code āPODCASTā
View all episodes
By Armand Farrokh & Nick Cegelski
4.8
383383 ratings
š§Ā Cold Email Course: http://bit.ly/44K6jy3
āļøĀ Cold Call Course: https://bit.ly/4jqQ4w2
š®Ā Discovery Course: https://bit.ly/4cQYaM8
š ļøĀ Free Toolkits: http://bit.ly/4nZwvO5
Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger, higher-quality deals.
šļøĀ ACTIONABLE TAKEAWAYS
Track win rates by time cohort (T0, T1, etc.) to diagnose deal velocity, rep behavior, and coaching opportunities across segments.
Incentivize quality over quantity in SDR comp plans by weighting toward qualified meetings and multi-threading efforts instead of raw meeting volume.
Adopt frameworks like MEDDPICC (ICE-first) to strengthen discovery and identify pain, champions, and economic buyers early in the sales cycle.
Segment daily metrics by segment type (SMB vs. enterprise) to ensure appropriate pacing, forecasting accuracy, and ASP growth strategies.
STEVENāS PATH TO PRESIDENTāS CLUB:
RESOURCES DISCUSSED:
Save $50 on any 30MPC course with code āPODCASTā
More shows like 30 Minutes to President's Club | No-Nonsense Sales
View all
The Advanced Selling Podcast
350 Listeners
Sales Gravy: Jeb Blount
577 Listeners
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
1,124 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
175 Listeners
Sales Influence Podcast
325 Listeners
The Martell Method w/ Dan Martell
556 Listeners
The Game with Alex Hormozi
4,388 Listeners
Sales Logic - Selling Strategies That Work
61 Listeners
Grit
186 Listeners
Next Level Podcast with Jeremy Miner
149 Listeners
The Sales Management. Simplified. Podcast with Mike Weinberg
255 Listeners
30MPC Hall of Fame | 30 Minutes to President's Club
8 Listeners
Revenue Builders
154 Listeners
Next Level Pros
171 Listeners
The Level Up Podcast w/ Paul Alex
315 Listeners
Pitch Me Podcast
30 Listeners