🤝 Collaborative dialogue with customers involves sharing ideas, finding common ground, and reaching agreements, focusing on how the product will be used and creating habits for adoption.

🎭 Improvisation in sales requires anticipating and adapting to unforeseen situations and customer needs, emphasizing open communication to ensure customer satisfaction.

🤼 Collaborative selling is more effective than traditional methods, building trust and creating long-term relationships by working together to understand needs and find solutions.

🧠 Collaborative problem-solving in sales involves identifying issues, finding solutions, and creating value through open communication and improvisation.

📚 Collaborative sales training teaches teams to collaborate and improvise with customers, proving more effective than traditional methods in building trust and long-term relationships.

🔍 The "aggregation of marginal gains" philosophy, popularized by Dave Brailsford, focuses on achieving 1% improvements in multiple areas to yield significant overall results.

🚴 British Cycling Team applied this concept to various aspects like bike design, clothing, and hygiene, leading to multiple gold medals and Tour de France victories.

💼 In sales, applying marginal gains to areas such as cold calling, presentations, and product demos can lead to substantial improvements over time.

👥 For management and leadership, focusing on daily small improvements in communication, teamwork, and decision-making can result in significant long-term gains.

📈 The marginal gains approach is more effective than pursuing "massive action", as consistent small improvements compound over time, supported by research and real-world success stories.

1. 🚀 Responding within 1 minute to sales inquiries increases deal closure chances by 391% (Lead Response Management study) or 114% (Velocity study) compared to no response.
2. ⏳ Delaying response by 24 hours drastically reduces deal closure chances to 17% (Lead Response Management study) or 3% (Velocity study) compared to no response.

1. 📞 Leaving 2 voicemails during a 6-call strategy boosts deal closure chances by 34%, while leaving 5 or more voicemails decreases chances to less than 0%.

1. ⏰ Waiting 30 minutes to respond decreases deal closure chances to 62% (Lead Response Management study) or 72% (Velocity study) compared to immediate response.

1. 🤝 Responding within 1 minute allows sales teams to connect with prospects and pitch their product or service, significantly increasing deal closure potential.

Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly qualifying leads and avoiding those who cannot afford their services. The discussion highlights that customers with limited financial resources can often become problematic clients, requiring more effort and potentially eroding profit margins. Therefore, identifying and focusing on prospects who meet or exceed the MVP is presented as a crucial strategy for profitability and efficiency.

🎯 Implementing a predictable prospecting system with specific daily call quotas, structured scripts, and follow-up procedures is essential for sales success and overcoming the disappointment dip.

📊 Over 70% of sales come from referrals, yet less than 20% of sales professionals ask for them, highlighting the need for a systematic referral process.

😔 The "disappointment dip" occurs when sales professionals face self-blame and disappointment despite doing everything right, emphasizing the importance of robust sales systems.

🔍 A well-documented sales system should be easily replicable, allowing new hires to follow it with minimal training.

📅 To combat the disappointment dip, sales professionals must formulate a plan focusing on selling basics: maintaining a schedule, routine, process, and system.

🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours.

🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentiment tend to be negative during this workday period.

🔬 The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots.

📊 Sentiment analysis of tweets revealed two positive periods (5am-8am and 5pm-11pm) when people are more likely to engage positively, and a negative period (8am-5pm) when moods tend to be lower.

📉 People's moods and sentiment tend to be positive in the morning and evening, but negative during the workday period, with a significant decline in positivity around 2-4pm.

1. 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized.
2. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps being better in competitive markets.

1. 💼 Victor Antonio recommends using UAP to differentiate sales pitches by combining 3-7 special offerings to stand out from competitors.
2. 🍎 Apple and Google are rare exceptions in creating unique, hard-to-copy products, highlighting the power of a strong UAP.

1. 🚀 Salespeople should focus on creating a UAP rather than a USP, as it's more difficult to replicate and provides a stronger competitive edge.

1. 🎯 Positioning value involves putting customers in the scene and situation where they can feel the pain of not having your product, rather than simply listing features.
2. 💡 To sell value effectively, one must know, believe in, prove, articulate, and position the value correctly within the customer's context and situation.
3. 🚩 When a customer asks for a discount, it's a signal that you've failed to articulate and position the value of your product, not that the price is too high.

1. 🧠 Customers often rely on default rules (heuristics) like "heavy equals quality" or "long line equals good restaurant" to make quick decisions without deep thought.

1. ⏱️ To position value, tie together articulation values (e.g., "repair within 30-40 minutes") with the customer's situation (e.g., "what happens if this unit goes down during lunch?") to make them consider potential negative outcomes.

1. 🕰️ The biological sales clock reveals optimal times for sales and productivity: 7-11 a.m. and 3-9 p.m., when customers are most receptive and in a positive mood.
2. 📊 Companies can leverage this data by scheduling morning meetings from 7-11 a.m. and afternoon meetings from 3-6 p.m., avoiding the noon-3 p.m. slump when customers are tired and negative.

1. 📞 Sales teams can boost success rates by aligning their calls and meetings with the biological sales clock's peak times.
2. 💼 Businesses can optimize earnings calls by scheduling them during morning hours to potentially improve stock price reception.

1. 😊 The biological sales clock influences not just sales and productivity, but also mood, with peak happiness aligning with the 7-11 a.m. and 3-9 p.m. windows.

🎯 Disqualify prospects quickly to save time and money, as faster disqualification leads to more efficient use of resources.

💼 Establish clear boundaries and specific requirements for working with clients, such as minimum budget, project size, location, time commitment, and payoff structure.

💰 Qualify by value by setting a Minimum Value Proposition (MVP) that clients must meet, such as a minimum budget or project size, to ensure alignment with services offered.

🚩 Disqualify clients based on situational requirements, such as too many people involved, too many departments, and certain scenarios to avoid wasting resources on unqualified prospects.

🤝 Evaluate clients based on personality and ethics, including trustworthiness, reasonableness, and willingness to follow recommendations to ensure a good working relationship.