Lightning Round: Top 10 Ways You Should Be Doing Marketing

Question: April from Milwaukee asks, "I am a veteran sales professional – I have been selling in manufacturing for more than twenty-five years. But I have to tell you this last year has been hell— tariff threats, the economy, competition, a total reorg of our sales team, and oh did I mention we were acquired. For the first time in my sales career, I am not making my sales goals. Help, what am I doing wrong?"

Book: This Is Marketing by Seth Godin

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➡️ Prospecting doesn't have to be a numbers game. With the right data, it becomes a precision strategy.