In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber.

From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business.

This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company without cutting corners.

You’ll Learn:

✅ Why “doing it right the first time” is the foundation of long-term success
✅ How to hire and train technicians who actually believe in your process
✅ The 30-60-90 onboarding system that builds consistent performance
✅ Why technical skill + customer communication = real profitability
✅ How full system diagnostics prevent callbacks and build customer trust
✅ The power of offering premium, mid-range, and economy options
✅ How to position your business as a premium service provider (and charge accordingly)
✅ Why community involvement and connection drive long-term brand loyalty

If you're a contractor, plumber, or service business owner looking to improve your team, increase your revenue, and deliver better customer experiences, this episode is packed with real-world strategies you can apply today.

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago.

Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets.

If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need.

You’ll Learn:
 ✅ What the Financial Reality Gap is—and why most contractors ignore it
✅ How to stay profitable with high labor costs and overhead
✅ Why hourly pay (NOT commission) can drive better customer outcomes
✅ The real reason options-based selling builds trust and closes more jobs
✅ How to create a culture of accountability, training, and continuous improvement
✅ Why hiring for character is more important than hiring for skill
✅ How weekly training and recognition drive long-term performance
✅ The secret to getting technicians to believe in the process (not just follow it)

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with Michael Fox of Corberry Digital to break down a hard truth most contractors overlook: marketing doesn’t fix a broken operation.

Michael shares how digital marketing, data, and customer experience are all connected — and why the real key to growth isn’t just generating more leads, but improving the entire customer journey from the first click to the final sale.

From call center performance to technician trust in the home, this episode reveals how top-performing companies turn digital strategies into real revenue — while others waste money chasing leads that never convert.

You’ll Learn:
✅ Why marketing is NOT a silo and depends on your operations
✅ How Google actually ranks and rewards service businesses
✅ Why conversion rate = customer trust
✅ The role of call centers, technicians, and systems in driving revenue
✅ How to identify “friction” in your customer journey
✅ Why most contractors overspend on ads without fixing conversion
✅ The importance of revenue tracking and real data (not guesswork)
✅ How reviews, videos, and social proof impact buying decisions
✅ What to look for in a marketing partner (and red flags to avoid)

If you're an HVAC, plumbing, or home service business owner tired of spending money on marketing without seeing results, this episode will change how you think about growth.

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards.

Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help leaders build a culture where people consistently choose what’s right over what’s easy.

If you're a home service owner, manager, or team leader who wants to build a stronger culture and get your entire team aligned with your mission, this episode is packed with insights you can start applying immediately.

You’ll Learn:
✅ Why weekly team rituals can dramatically improve company culture
✅ How leaders set the tone for accountability inside their business
✅ The difference between doing what’s easy vs. doing what’s right
✅ Why clearly defined standards make discipline and coaching easier
✅ How transparency from leadership builds trust with your team
✅ The role of recognition and “weekly wins” in motivating employees
✅ Why a mission-driven culture leads to better service for customers

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

#ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO.

They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term investment.

Maggie explains how Google’s constant algorithm updates impact your rankings, why technical jargon can actually hurt your search visibility, and how high-intent keywords drive warmer leads that make salespeople happier and more profitable.

You’ll Learn:
✅ Why SEO must be tied to real keyword research
✅ The difference between website copy and SEO content
✅ Why competitors can copy keywords  and why consistency wins
✅ How often SEO should be updated (and why it’s ongoing)
✅ How SEO shortens sales cycles and improves close rates
✅ The data infrastructure every contractor must have (Google Analytics & conversion tracking)
✅ How to evaluate your SEO partner and avoid getting scammed
✅ What a real SEO assessment should include

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win.

This conversation dives deep into what real training looks like inside high-performing service companies.

You’ll Learn:
✅ Why training must be a lifestyle, not a one-time event
✅ The #1 mistake companies make with training (and how to fix it)
✅ How ego and false confidence block growth in the trades
✅ What goes into structuring a high-impact training session
✅ Why follow-up and repetition create mastery
✅ How confidence is built through practice, not experience alone
✅ Why owners must lead training, not delegate it
✅ How consistent training increases professionalism, trust, and revenue

If you're an HVAC, plumbing, electrical, or home service business owner who wants a sharper, more confident, and higher-performing team, this episode is your wake-up call.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth.

From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks down what most contractors miss: the call center isn’t just answering phones — it’s the engine that drives bookings, customer perception, and long-term loyalty.

You’ll Learn:
✅ Why the call center is the true front line of your service business
✅ The biggest mistakes companies make with CSRs, scripts, and phone systems
✅ How technology, routing, and process impact the customer experience
✅ The simple communication habits that increase bookings and trust
✅ Why using the customer’s name changes connection and conversion
✅ The difference between “training CSRs” and building a true call center system
✅ How SOPs, culture, and leadership affect call performance
✅ What top-performing service companies do differently when handling inbound calls

If you run an HVAC, plumbing, electrical, or home service company, this episode will change how you think about customer service, call handling, and the systems that drive growth.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with George Blitch of All Out Cooling & Heating (Arizona) to unpack what it really takes to grow an HVAC company from the ground up — from “owning a job” to building a real, profitable business.

George shares the lessons learned from nearly two decades in the trade, the mistakes most contractors make early, and the turning points that helped him shift from technician mindset to business owner. From branding and training to knowing your numbers and building a team, this conversation is packed with real-world insight for service professionals ready to level up.

You’ll Learn:
✅ The biggest mindset shift from technician to business owner
✅ Why branding builds trust before the doorbell even rings
✅ How training and options transform customer decisions
✅ The role of culture, leadership, and team alignment in growth
✅ Why knowing your numbers can make or break your company
✅ How one pricing and cost shift turned losses into real profit
✅ When to hire your first employee — and why waiting can stall growth
✅ How memberships and training help weather slow seasons

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Coach, sits down with Tony Bertolino, Vice President of the National PHCC (Plumbing-Heating-Cooling Contractors) Organization and a fourth-generation plumber, to talk about the real future of the trades.

This is more than a career story — it’s a powerful conversation about legacy, leadership, education, workforce development, and elevating the plumbing industry at a time when skilled trades are more essential than ever.

Tony shares firsthand insight into what’s changing fastest in plumbing, why education and mentorship matter, and how organizations like PHCC are shaping the next generation of skilled professionals. From licensing paths to leadership habits, this episode challenges outdated perceptions of the trades and highlights the massive opportunity available for those willing to step up.

You’ll Learn:
✅ Why the skilled trades are more critical than ever — and misunderstood
✅ How plumbers can build long-term careers, not just jobs
✅ The biggest challenges facing workforce development today
✅ What PHCC offers contractors, technicians, and future leaders
✅ The habits Tony sees in top-performing plumbers and technicians
✅ Why education, personal growth, and mentorship drive retention

If you’re a plumbing, HVAC, or service contractor — or someone considering a future in the trades — this episode will reshape how you view the industry and your role in it.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price.

As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling.

You’ll Learn:
✅ Why lowering your price is the fastest way to lose
✅ How to create value when customers are price-shopping
✅ The power of verbal packaging (and how one word can change everything)
✅ How to pre-sell solutions before showing the price
✅ Why training matters more now than ever for service pros

If you want to close higher-ticket jobs even when competition is fierce, this episode is a must-watch.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com