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Join me, Nik (https://x.com/CoFoundersNik), as I interview Liz Knopf (https://x.com/leveragedupside), about the seismic shifts happening in the tech world thanks to AI.

We dive into why, for the first time in over 20 years, Google's seemingly invincible search business is showing chinks in the armor as ad dollars start flowing elsewhere. We explore the classic Innovator's Dilemma and how big players like Google and Meta are navigating these turbulent waters, often contrasting their approaches. But it's not just about the giants; we discuss how AI is becoming the great equalizer, allowing nimble, smaller companies to achieve incredible growth.

Plus, Liz shows off some mind-blowing practical applications of AI tools like Meta AI, Grok, and Claude for everyday business tasks – think generating formatted documents like PDFs and visualizing complex processes with just a few clicks.

Tune in to see how the business landscape is rapidly changing!

Questions This Episode Answers:

Why is Google's traditional search revenue declining after 20 years?

Where are ad dollars likely to shift as AI changes how people find information?

How does the Innovator's Dilemma explain the challenges facing large tech companies today?

Can small businesses realistically compete with tech giants using AI?

What practical AI features are available right now to help with tasks like documentation and visualization?

Enjoy the conversation!

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This week we covered:

00:00 The Evolution of Search and Its Impact

06:54 The Innovator's Dilemma: Google's Challenge

14:05 AI's Role in Business Transformation

20:08 Addressing Tech Debt and Organizational Challenges

30:05 The Future of AI Tools and Their Applications