This week Chris sits down with Zane Hengsperger, Founder and CEO of NOX Metals, a metal supplier in Detroit he started in 2025. NOX buys metal from the mill, cuts it to the exact size a machine shop needs, and ships it out. The whole operation runs on software the company writes itself.

Zane is 26, and his first job was scrubbing the floors of his dad's machine shop at 14. He went into software, then came back to run a machine shop. That is where he saw that metal was the bottleneck for everyone making parts in America. The incumbents have been around for 200 years and have never put software to work. NOX is a year old and has raised an $11.5M seed round. It has written a million lines of code and quotes an order in 10 seconds.

They discuss:
• The 18-minute call with Y Combinator that put him on a plane the next day
• Why his dad hired software engineers for a machine shop back in 2017
• How one piece of software does the work of 20 salespeople
• Why two of his engineers moved their desks onto the factory floor
• Why the forklift driver gets equity after three months
• The 7pm order that was in Dallas by 10 the next morning
• Why he says America needs 100x more factories
• Where AI has let him down so far

This one is for anyone betting on American manufacturing.

Timestamps
(00:00) Intro
(01:10) Reading Alex Karp and Walking Back Into a Machine Shop
(06:06) Hiring Young Technicians Who Want Hard Work
(09:10) Why the Brand Is the Moat
(14:28) Lessons From a Dad Who Ran a Machine Shop
(16:14) Getting Into Y Combinator With One Day's Notice
(22:06) Buy a Saw and Write Instant Quoting Software
(27:37) Software Engineers on the Factory Floor
(34:29) Is America Actually Reindustrializing?
(40:55) America Needs 100 Times More Factories
(45:26) Quotes in 10 Seconds Instead of Eight Hours
(50:09) Delta Cargo Deliveries and Why Detroit Is Ripping
(56:07) Where AI Falls Short and What the Next 24 Months Hold
(59:13) The Customer Is the Core Thing Left in America

===

Presented by True North Advisors:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

===

Sponsored by:

Airshare
Airshare is trusted across the country for fractional ownership, jet cards, charter, and aircraft management. They give you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more.

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://bit.ly/45gIkFd

Watch POWERS on YouTube: https://bit.ly/3oynxNX
Visit our website: https://www.powerspod.com/
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This week Chris sits down with Lucy Billingsley, Co-founder and Partner of Billingsley Company, the Dallas development firm she started with her husband Henry in 1978.

Lucy is the daughter of Trammell Crow, who built the largest real estate development company in America. She left the family business because she did not want to be a minority vote. She and Henry built their own firm instead, and today they run it with their kids.

Billingsley plays a longer game than almost anyone in real estate. They buy land 30 or 40 years before the growth arrives and hold it until the market is ready. Cypress Waters alone is 1,300 acres zoned for 10,000 apartments and over 12 million square feet of office.

They discuss:
• Why every building they develop goes in the kids' names from day one
• The rule that keeps siblings from ever voting on each other's deals
• The lake at Cypress Waters they bought for 50 cents a foot
• The difference between a park people look at and a park people actually use
• Why new office space now rents for more than Dallas has ever seen
• Where AI is already saving them real money in construction

Timestamps
(00:00) Intro
(00:52) Building a Family Business and Putting Assets in the Kids' Names
(05:55) From the Dallas Market Center Into Development
(09:15) Picking Land and Staying Ahead of the Growth Wave
(14:33) Designing the Public Arena to Make a Place
(18:00) Zoning Is an Art, Not a Guarantee
(20:52) What Cities Want and What the State Took Away
(22:31) The Future of Office and Why Amenities Win
(28:44) How They Decide What to Build and Where to Buy Next
(33:15) The Events Business and Public-Private Partnerships
(36:52) Buying a Lake for 50 Cents a Foot and Draining It
(37:54) Construction Costs and the Frozen Single Family Market
(42:07) Reinventing Herself and the Cypress Waters Trail
(46:37) Going All In on AI

===

Presented by True North Advisors:
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

===

Sponsored by:

Airshare
Airshare is trusted across the country for fractional ownership, jet cards, charter, and aircraft management. They give you a smarter way to fly private, over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more.

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://bit.ly/45gIkFd

Watch POWERS on YouTube: https://bit.ly/3oynxNX
Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
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This week Chris sits down with Jim Cantrell, Co-founder & CEO of Phantom Space. He co-founded Phantom Space in 2019, where he is now trying to mass produce rockets.

He was employee number four at SpaceX and its first VP of Business Development. Jim is one of a handful of people who was actually in the room at the start.

They discuss:
• How getting arrested for espionage in Russia is the reason Elon Musk ever called him
• What a fishing trip in Florida taught him about raising money
• Why he believes SpaceX only exists because the Russians said no
• What Carl Sagan asked him in a traffic jam
• Why the rocket companies that worked spent a few hundred million and the ones that failed spent billions
• What he means when he says he is building the Henry Ford of space
• Why he thinks the only sovereign place left for a data center is orbit

Timestamps
(00:00) Intro
(01:00) Getting Into Space by Accident
(07:06) The Real Soviets and Getting Arrested for Espionage
(13:54) The Cold Call From Elon Musk
(20:27) The Moscow Trips That Created SpaceX
(31:55) From SpaceX Employee Number Four to the Skybox Exit
(39:12) Searching for Serendipity in Hotel Boardrooms
(43:06) Faith and the Unfinished Business Behind Phantom
(53:29) The Case for Mars and SpaceX as a Nation State
(57:04) Why America Has to Win Space
(1:05:42) Becoming the Henry Ford of Space
(1:10:49) Why Data Belongs in Space
(1:20:27) Why Phantom Builds Its Own Rockets
(1:28:54) Seeing the Future and Staying Under the Radar
(1:35:52) The Executives Who Wanted to Destroy Elon
(1:40:50) The Launch Shortage and Data Centers in Space
(1:49:04) Keeping Space Free of a New East India Company

===

Presented by Airshare:
Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more.

===

Sponsored by:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

===

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

Today Chris sits down with Justin Lopas, Co-founder & COO of Base Power Company. On Monday Base announced a $1B Series D at a $13B post money valuation.

Justin spent his early career at SpaceX, where he helped lead the Brownsville site that became Starbase, then ran manufacturing at Anduril. Base puts large batteries on homes, owns and operates them, and uses the fleet to support the grid.

This is a conversation about speed, and about how much of it turns out to be a decision rather than an effort level.

They discuss:
• Why he wanted their first battery installed fast instead of right
• Why he thinks good manufacturing is decided during design, not on the factory floor
• Why he does not push his suppliers as hard on price as he could
• Why SpaceX put him in charge of building the Starship factory two and a half years into his career
• The question he asks to find out why a job is really taking so long
• How a battery company ended up training its own electricians
• Why he calls Base an infrastructure company and not a product company

Timestamps:
(00:00) Intro
(00:48) From Late-Night Research to an Office in Austin
(07:55) The First Battery Install Was an Epic Failure
(09:15) Finding a Battery Supplier Who Would Let Them In
(15:47) Killing Gen Two and Skipping Straight to Gen Three
(22:52) From a Hundred Requirements to Cardboard Cutouts
(26:02) Good Manufacturing Is Won or Lost at the Design Stage
(32:48) How to Build a Supply Chain From Nothing
(40:51) Negotiating With Suppliers and Deciding What to Build Yourself
(44:58) The Turtle That Marks the Slowest Team
(47:39) The SpaceX Lessons on Talent and Speed
(54:09) Building a Regulatory Team and Choosing the Next State
(58:19) Managing Complexity Is the Whole Job
(1:03:20) Tesla Sells Products, Base Owns Infrastructure
(1:05:24) Training Electricians and Staying Out of Commercial

===

Presented by Airshare:

Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more.

===

Sponsored by:

True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

===

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

This week Chris sits down with Michael Levy, CEO of Crow Holdings, one of the largest private real estate firms in the country.

This one goes far beyond real estate. Michael runs a major firm, but he opens on the big macro picture and works his way back down to real estate. They start with where the economy and the country are heading, and they end on what it means for how investors should be thinking today.

They discuss:
• The reindustrialization of America, and why national security and supply chains are driving what gets built
• Getting out of the online bubble, and why travel, long-form media, and real conversation matter more now
• The data center power wall, where deposits run a million dollars a megawatt for power that may not arrive for years
• Why Michael believes a country's wealth comes down to the cost and abundance of its energy
• Whether college is still worth it, and why the master electrician may be the new Google engineer
• The future of the allocator model in real estate, and why scale and consolidation are reshaping the industry
• Where real estate goes now, and why this could be a slow decade before it turns

Timestamps:
(00:00) Intro
(00:50) The Big Arc of History Has Swung
(07:09) Following the Capital Into Defense and Infrastructure
(13:22) Getting Out of the Bubble and the Rise of New Media
(21:18) How Power Deposits Reset the Data Center Game
(25:34) Crow's Data Center Power Strategy and the Dallas Project
(30:58) What If We Stop Needing Big Data Centers?
(36:22) The Wealth of a Country Is Its Energy
(39:26) Why College Debt Buys Classes You Never Needed
(44:22) The Master Electrician Is the New Google Engineer
(49:23) Is the Allocator Model Done?
(55:33) You Don't Get Fired for Hiring IBM
(59:29) Why the Local Friends-and-Family Fundraiser Survives
(1:05:37) How Crow Competes Against the Big Consolidators
(1:12:04) How Co-Invest and Breakpoints Quietly Erode Fees
(1:19:43) The 2020s Could Be a Lost Decade in Real Estate

===

Presented by Airshare
Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more.

===

Find our sponsors:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

===

Visit our website:
https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

This week Chris sits down with Jonathan Glick, founder of Incucap and one of the most active fund placement agents in the country. Over his career he's helped place more than $10 billion into real estate funds, and he says raising one has never been harder than it is right now.

There are 600 to 1,000 funds chasing a shrinking pool of capital, real estate has lost a decade of ground to private credit, private equity and everything else, and most managers now spend two years raising a single fund. So his advice to almost everyone who calls wanting to start one is simple. Don't.

They talk about who he'd actually back out of the 300-plus managers he meets a year, why he says most funds run in the red until their third or fourth one, and how the whole business has slid into a fee game, which changes the incentives dramatically.

They get into where he thinks we are in the 18-year real estate cycle, why he believes vacancy is temporary and basis is forever, and the case that the next few years are the best time in over a decade to leave a big firm and build your own platform.

Timestamps
(0:00) Intro
(0:54) Dallas, Talent Wars, and Why Asset Management Became the Hot Hire
(7:12) Too Many Funds Chasing Too Little Capital
(12:16) Why Glick Tells Almost Everyone: Don't Raise a Fund
(16:58) From "Get an A" to "Score 100": Standing Out in a Crowded Market
(25:45) Timing Traps and the Private-Equityization of Real Estate
(37:17) Chasing 20% Returns Again: Rents, Costs, and the 18-Year Cycle
(43:10) Basis Resets, the 401(k) Wave, and the Economics of a Fund
(52:08) Sizing a Fund Right and the First-Timer Discount
(56:33) Fixing Fundraising: Diligence, AI Backlash, and Old-School Wins
(1:05:28) Founder Culture: The Summit, Loneliness, and a New Wave of Spinouts
(1:12:03) Quitting Advice, Creators vs. Catchers, and the Attention Economy

===

Presented by Airshare:
Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to https://flyairshare.com to learn more.

===

Sponsored by:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

===

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

In this episode, Chris sits down with Mark Gibson, CEO of Capital Markets, Americas at JLL. He sits at the center of how capital moves through commercial real estate, which means he sees the data long before the narratives catch up.

Chris and Mark get into why the world's largest investors are looking at real estate again after four years of underperformance, the signal in late 2024 that told his team the market had turned, and the wave of retirement capital that could reshape who owns real estate for the next decade.

He is measured, data-driven, and one of the sharpest reads on this market Chris has had on the show.

Timestamps
(0:00) Intro
(01:36) The Relative-Value Case for Real Estate
(04:24) Reading the Market Through Bond Volatility and the VIX
(09:50) Three Growth Pillars: Tax Cuts, Reshoring, and the AI Buildout
(17:10) Fundraising Discipline
(21:49) Operational Excellence Over Financial Engineering
(28:53) M&A Acceleration and the Private Equity Property-Management Roll-Up
(35:38) Disciplined Lenders, Capitulation vs. Conviction, and Bad Capital Structures
(42:46) The 401(k) Wave: Private Real Estate Enters Retirement Plans
(48:56) Multifamily's Supply Overhang and the Case for a Rebound
(59:54) Data Centers: Scale, Power, and Who Owns This Stuff Long-Term
(1:06:31) Office's Haves and Have-Nots

===

Find our sponsors:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

===

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

===

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

In this episode, Chris sits down with Steven Campisi, co-founder of Hillpointe, one of the largest developers of attainable housing in the country.

Most apartment developers design a brand new building for every project. Hillpointe has built the exact same building 800 times, which creates advantages that compound over time.

That repetition plus their material and labor strategy is how Hillpointe builds across the Sun Belt for 30-40% less than everyone else.

They get into their direct overseas sourcing business, how they've built their own in-house subcontractor base, how they underwrite new opportunities, the state of the market, and why they run the whole operation as a series of discretionary funds.

Timestamps
(00:00) Intro
(02:58) Steven's Three-Pronged Competitive Advantage
(10:29) Prototype Building Strategy
(12:39) Direct-to-Crew Labor and Why Crews Choose Hillpointe
(20:02) China Sourcing Operations, Scale & Factory Relationships
(25:22) Labor Market Shortages & Specialized vs. Generalist Trades
(35:01) Land Acquisition Strategy & Regional Development Teams
(41:12) Underwriting Deals
(44:09) Achieving Investor Alignment
(54:45) Fund Model vs. Traditional JV Equity
(1:01:25) Raising Institutional Capital
(1:09:48) Debt Structure, Supply Glut, and the Road to a 2027 Rent Rebound
(1:16:09) AI and Centralizing Operations With an In-House Contact Center

Find our sponsors:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

In this episode, Chris sits down with Riley Meik, co-founder and CEO of The American Housing Corporation, a company building factory-made row homes for the kind of city lots we've stopped building on.

For 70 years we got great at putting single-family homes on the outskirts and basically quit building family-sized housing in the places people actually want to live.

Riley's bet is that you fix that the way you'd fix any hard manufacturing problem: own the whole stack, design every part from first principles, and build the home in a factory.

His first prototype went from manufactured to installed to finished in 13 weeks, and the goal from here is a home that costs 30 to 50% less than local construction.

Timestamps
(00:00) Intro
(01:22) The Housing Crisis Is a Production Problem
(04:33) Why America Stopped Building Family Housing in Cities
(09:50) The First Company and Why Selling to Home Builders Doesn't Work
(14:58) First Principles Engineering: What Does a Wall Actually Need to Do?
(21:39) Getting Code-Certified for a Building System That Doesn't Exist Yet
(27:57) One Miracle at a Time
(31:47) Three Entities, One Mission: How AHC's Capital Stack Works
(37:52) 18 Months of R&D: Panel Install Time Dropped 70%
(44:22) The Two-Week Build Goal
(47:03) Eichler Homes and Designing for Young Families
(52:24) Beautiful Housing Gets Approved: Design as Regulatory Strategy
(1:00:08) Gigafactory Over Mobile Micro-Factory
(1:04:40) Margin Targets, Market Selection, and the Coastal City Thesis
(1:11:39) Earning the Right to Automate and Hiring for the Housing Crisis

Find our sponsors:

True North Advisors
True North Advisors is a multi-family office and private wealth advisory firm serving business owners, entrepreneurs, and families since 2000. With over $5.6 billion under management, they're real investors offering conflict-free counsel and portfolios built around your life. Learn more at https://truenorthadvisors.com

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers

Chris on Social Media:
X: https://x.com/fortworthchris
Instagram: https://www.instagram.com/thepowerspodcast
LinkedIn: https://www.linkedin.com/in/chrispowersjr/

Visit our website: https://www.powerspod.com/
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO

In this episode, Chris Powers sits down with Chris Koerner, a serial entrepreneur and host of The Koerner Office, one of the fastest-growing business podcasts in the world.

Koerner has gone all-in on media: 1.4M on Instagram, a 270k newsletter, and a YouTube channel he grew to 600k subscribers in a year. They get into how he cracked short-form, why he thinks attention is the only moat left once AI makes any business easy to build, and the filters he uses to decide what's actually worth starting.

Then they go somewhere completely different. They talk in great detail about his experience as a missionary for the LDS Church. Koerner spent two years in Hungary, knocked on roughly 25,000 doors as a self-described introvert, and discusses the skills it taught him that made him a better businessman.

Timestamps
(00:00) Intro
(01:08) From Mobile Home Parks Tweeter to Business Media Juggernaut
(09:38) Why Audio Builds More Loyal Followers Than Anything Else
(12:21) Facebook's Hidden Creator Payouts and Getting Shut Down Overnight
(17:11) The Two-Pizza Company: Building a Lean Content Machine
(23:36) From Impulse to Publication: How Content Moves Through the Factory
(28:13) The YouTube Split That Unlocked the Algorithm
(33:52) The Real Mission: Inspiring Strangers to Start a Business
(37:37) Why People Don't Act Until They Hit Rock Bottom
(40:03) Selling Religion Door to Door: The LDS Mission in Hungary
(50:01) 25,000 Doors, 11 Baptisms: What Mass Rejection Really Teaches
(56:53) Homecoming: The Most Depressing Day of His Life
(1:06:53) Violence and Death in the Missionary Life

===

Sponsored by:

Collateral Partners
Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms, the kind of marketing collateral that helps you close capital. Learn more at https://collateral.com/powers

Relay Human Cloud
Relay Human Cloud gives you pre-vetted, fully managed global talent for up to 75% less than hiring locally. Your best people stop doing repetitive work and get back to the work that moves your company forward. Learn more at https://www.relayhumancloud.com/powers/

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