Where are you wasting money in your business — and where are you not investing enough?

In this episode, we break down the biggest money mistakes we see pelvic business owners make. Spoiler: it’s not about whether something feels “expensive,” it’s about Return on Investment (ROI).

👉 Things worth spending MORE on:

• Laundry service (buy back your time)
• A hi-lo table (protect your body)
• A real EMR (hours saved every week)
• A real phone system (no missed patients)
• Renting a space if you’re still mobile
• Hiring admin help to free your brain
• Coaching to accelerate growth

👉 Things you should STOP wasting money on:

• Con-ed and certifications patients don’t care about
• Fancy equipment (shockwave, RTUS) no one asks for
• Expensive, flashy websites
• Lawyers on retainer you don’t need
• Bad business coaching (if it costs more than your rent, run)
• Lingering side hustles pulling you away from your real business
• Extra space or time-sucking nonsense in your schedule

At the end of the day, stop labeling things as expensive — start asking: “What’s the ROI?”

Growing revenue will always beat cutting costs.

🎯 Apply now for the next cohort of the Business Accelerator — our 6-month intensive to build the systems, confidence, and freedom you need in your business. Applications are open at www.pelvicptrising.com/accelerator!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

What does it take to build one of the largest pelvic health practices in the country, train medical colleagues, and tackle some of the toughest conditions in our field?

In this PelviCon Speaker Series interview, we sit down with Stephanie Prendergast, co-founder of the Pelvic Health & Rehabilitation Center, to talk about her journey, her advocacy, and her upcoming PelviCon topics.

In this episode we cover:
 ✨ Stephanie’s early career struggles and mentorship with Dr. Jerome Weiss
 ✨ How she built a multi-location practice treating complex pelvic pain
 ✨ Her recent experience training OBGYN residents in pelvic floor exams
 ✨ Why demystifying PGAD is so critical — and how PTs can lead the way
 ✨ Balancing manual therapy with pain science in complex patient care
 ✨ The importance of internal exams (and how to explain them to patients)
 ✨ Why advocacy is essential to protect and advance our profession

Stephanie is not only an incredible clinician but a passionate advocate for our field. You’ll leave this episode both inspired and challenged to level up your own work.

🎟️ Want to learn directly from Stephanie at PelviCon 2025?
She’ll be teaching on demystifying PGAD and balancing manual therapy + pain science.

📢 Reminder: In-person tickets sold out in just 29 minutes this year, but you can still join us with the Live Virtual Pass. If you register in the next few weeks (by 9/2), you’ll also get a printed manual + goodie bag shipped right to your door.

👉 Grab your Live Virtual Pass here

Stephanie Prendergast

Make sure you're following Stephanie for some great information and check out all she's doing for our field here!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Telehealth can be an incredible tool — when it’s done right.

In this follow-up to our first telehealth episode, we’re diving into the best uses for virtual care, the worst abuses we’re seeing from big companies, and how to make sure we keep our patients’ best interests at the center.

In this episode, we cover:

• The most valuable applications for telehealth, including:
  • Postpartum appointments when leaving the house is tough
  • Hybrid models for patients traveling long distances
  • Maintaining care through illness, childcare issues, or bad weather
  • Wellness check-ins for long-term patients
  • Specialty remote consults when no local experts are available
  • Reviewing home environments for treatment impact
  • Helping apprehensive patients or building trust before an in-home visit
• Why the biggest mistake is treating telehealth as a replacement for in-person care — instead of an augmentation
• How larger, profit-driven companies are undermining in-person care (and the profession) with misleading marketing

We’ll also share real examples from companies whose marketing actively puts down in-person care to sell telehealth, and talk about why that’s a dangerous trend for our entire profession.

👉 Whether you offer telehealth now or are considering it, this is your blueprint for doing it well — while protecting the integrity of our field.

PelviCon 2025 - Live Virtual Option

For the first time, those who aren't able to attend PelviCon 2025 live are going to be able to participate in the live event and get lifetime access to the recording!  Make sure to check out all the details at www.pelvicon.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We’re talking all things real-time ultrasound in pelvic rehab with the brilliant Gráinne Donnelly!
If you’ve been curious about using ultrasound as part of your pelvic health practice — or want to learn from one of the world’s leading experts — this is the episode for you.

Grainne is a doctoral researcher, private clinic owner, co-creator of the Return to Run guidelines, Editor-in-Chief of the POGP Journal, and an international educator. She’s bringing her expertise to PelviCon 2025 with a Pre-Con add-on session all about real-time ultrasound — from the basics to advanced clinical applications.

In this episode, we cover:

• What real-time (point of care) ultrasound is and how it’s being used in pelvic rehab
• Why it’s a powerful objective complement to subjective assessment
• Dynamic and functional applications: squatting, pelvic pain, constipation, vaginismus, and more
• Navigating scope of practice and collaborating with physicians
• How ultrasound can change patient understanding and buy-in
• Balancing research, clinical work, teaching, and family life
• The importance of realistic timelines in pelvic health
• Grainne’s upcoming book, Sports Medicine and the Pelvic Floor: Science to Practice

🎟️ Want to learn directly from Grainne?
Join her Pre-Con add-on session at PelviCon on Thursday, Sept 25th (12pm – 4pm) — available to all in-person and Live Virtual ticket holders. You’ll get lifetime access to the recording.

📢 Don’t have your PelviCon Live Virtual Pass yet?
In-person tickets sold out in just 29 minutes — grab your virtual ticket before they’re gone and get access to the entire conference + Grainne’s Pre-Con!
👉 Get your Live Virtual Pass here

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Is virtual therapy just as good as in-person care?

In this episode, we tackle one of the most important — and controversial — conversations in pelvic health right now: the role of telehealth and virtual care in our specialty. What’s appropriate? Where is our field going? What do the therapists in the trenches think?  And what is actually best for our patients?

We dive into:

• The difference between the different types of telehealth, including remote consults, online programs, virtual therapy, and hybrid models
• Results of a poll of more than 500 pelvic rehab providers
• What the evidence actually says about the efficacy of telehealth
• The challenges of doing telehealth when we have no structure around it
• Why “access to care” shouldn’t be used as a blanket justification
• Our own experience with hundreds of patients who’ve done both virtual and in-person care
• Why in-person care remains the gold standard

👉 We're hoping this is one of those BIG episodes that resets our language aroudn an issue and allows us to have a better discussion.   If you've ever struggled with how to talk about telehealth — or felt frustrated with what you're seeing in the field — this is the episode to listen to.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

PelviCon Speaker Series: Bill Taylor on Male Pelvic Health, Sexual Dysfunction & the Evolution of a Clinician

What’s it really like to specialize in male pelvic and sexual health?

In this episode of the Pelvic PT Rising Podcast, we sit down with Bill Taylor—a leading global educator, founder of Taylor Physio, and longtime expert in male pelvic health.

We dive into:

• How treating men differs from treating other populations
• The most important lessons from treating thousands of men
• What he’s still learning as a clinician and educator
• The clinical hill he’s willing to die on
• What he’ll be teaching at his PelviCon 2025 Post-Con session: “Male Pelvic Health & Sexual Dysfunction”

🎟️ Want to learn directly from Bill?
 Join his Post-Con add-on session in Atlanta on Sunday, Sept 28th (8am – 12pm). If you’ve got a Live Virtual Pass or can’t stay for Sunday in person, you’ll still get lifetime access to the full recording.

📢 And if you don’t yet have your PelviCon virtual ticket, get it now before they’re gone! In-person tickets sold out in just 29 minutes.
👉 Get your Live Virtual Pass at www.pelvicon.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

It's been a minute, but we're back with another round of “Shit That Needs to Be Said.”

No fluff. No sugar-coating. Just the real, raw truths about what’s actually holding pelvic health business owners back.  Lightning round format.  The things that are pissing us off.

Here’s a taste of what we cover:
 ⚠️ You can't out-hustle low pricing
 ⚠️ Doing another social media post isn't 'marketing'
 ⚠️ No, you’re not going to make money from your online course.
 ⚠️ No one cares about the letters after your name (or your fancy equipment)
 ⚠️ Please stop listening to advice from people who haven't done the thing.

We're doing a quick-hitting 'sode on almost 20 different topics.  You won't want to miss this one!

Business Accelerator

If you want to take your business to the next level, make sure to check out the 6-month coaching intensive from Rising.  We help you market the practice, build out business systems and achieve Clinical Excellence in the practice.  Find out why we've worked with 700+ business owners with big-time results in their business (www.pelvicptrising.com/accelerator).

We're now accepting applications for our January 2026 cohort!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

PelviCon Speaker Series: Fiona Rogers on Chronic Pelvic Pain, Modalities & 40+ Years in the Field

We’re kicking off our PelviCon Speaker Interview Series with none other than Fiona Rogers—a legend in the field of pelvic health!

With more than 40 years of experience as a physiotherapist, Fiona has spoken all over the world and helped shape how we treat pelvic pain today. In this episode, we dive into:

🔹 Her journey in pelvic health (from Australia to international recognition)
 🔹 The clinical hill she’d die on
🔹 Her evolving views on modalities, with a deep dive into what the research really says
🔹 Her approach to chronic pelvic pain, and what she’s learned from seeing thousands of complex cases
🔹 What she’s teaching at PelviCon 2025—and why it’s so important for all pelvic health clinicians

🎟️ Want to learn from Fiona and the rest of the world-class speaker lineup?

Get the PelviCon Live Virtual Pass!
✨ In-person tickets sold out in just 29 minutes.
👜 You'll get a physical manual + goodie bag mailed to you
🎥 Attend live online + lifetime access to the recordings!

🎫 Grab your virtual pass now at www.pelvicon.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

What You Do in the Hard Times Builds Your Business

It’s easy to show up when things are going great—when the schedule is full, the numbers are up, and you’re fired up. But that’s not what builds a sustainable, successful business.

The truth? It’s what you do in the slow times—the unmotivated days, the flat revenue months, the “why am I even doing this?” moments—that actually matters most.

In this episode, we’re talking about:

• How to stay focused when business feels hard
• Systems that help you show up even when you’re not motivated
• Why your expectations might be the real problem
• What to do when it feels like everyone else is doing better than you
• How to borrow strength from your community when you’re running low

Whether you're in a hard season or just prepping for the next one, this episode is your reminder that real business growth isn’t built in the easy times.

Accelerator Program

If you'd like help working through the hard times in your business and growing faster, we'd love to connect.  Check out the next cohort of the Business Accelerator Program at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Top Takeaways from the Coccydynia Symposium (Flash Sale!)

We just wrapped the Coccydynia Symposium, bringing together the world’s leading experts on persistent tailbone pain.

In this episode, Nicole shares her biggest takeaways from each speaker, including:

🦴 Dr. Patrick Foye: Why seated vs. standing x-rays matter—and how most radiology clinics can do them
💉 Dr. John Vogel: The 3 types of pain management procedures for coccydynia
🧠 Dr. Frank Feigenbaum: Understanding Tarlov cysts and their role in sacral and coccygeal pain
🔍 Jessica & Nicole: Functional positioning for evaluation and treatment
🏋️ Dr. Anna Hammond: How to properly load and challenge the system for tailbone pain
🔥 Dr. Adriaan Louw: Pain phenotyping—why nociceptive, neuropathic, and nociplastic pain need different approaches

If you treat coccydynia (or want to start), this is the knowledge you need to be the go-to provider for your patients.

🎉 FLASH SALE: 48 HOURS ONLY!
🎥 Get the recordings of the entire Coccydynia Symposium at www.pelvicon.com/symposium
💸 Save $50 now through Thursday (7/24)!
📚 Lifetime access + digital manual included

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!