What does it really take to grow from a single treatment room into a thriving multi-location practice?

In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth.

Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs.

We discuss:

 ✅ Why every stage of growth feels uncomfortable
 ✅ Building a culture centered on mentorship and curiosity
 ✅ The transition from clinician to business owner
 ✅ Balancing high standards with giving your team room to grow
 ✅ Why workshops have been a cornerstone of her marketing strategy
 ✅ Creating a business that supports your life—not just your schedule

One of our favorite takeaways:

Your business only grows as much as you're willing to grow.

About Hannah Strom

Hannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence.

Learn more at www.awakepelvichealth.com

Follow Hannah on Instagram: @awakepelvichealth

Business Accelerator

If you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort.

Learn more at:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Leaving a job is one of the trickiest moments in your career.

Whether you're the employee or the employer, emotions run high, plans change quickly, and patients are caught in the middle.

In this episode, we discuss a question that came up in the Pelvic PT Huddle and use it to explore what it really means to leave a position professionally and gracefully.

We cover:

✅ Why giving notice is so emotionally complex for both sides
✅ The difference between a poor business decision and an unethical one
✅ Why it's not your job to create the transition plan
✅ How to advocate for your patients without taking on responsibility that isn't yours
✅ Why pelvic rehab is incredibly important... but it isn't life-or-death care

One of our biggest takeaways:

You can care deeply about your patients without carrying the weight of the entire system on your shoulders.

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

You have money mindset issues.

We do too.  Every business owner does.

The question isn't whether you have them...

It's how much they're quietly holding your business back.

In this episode, we unpack how money mindset shows up in pricing, hiring, investing, patient care, and even the recommendations you make in the treatment room.

We discuss:

•  Why money mindset affects far more than your finances 
•  The subtle ways it shows up in your business every day 
•  How it impacts pricing, confidence, and patient care 
•  Why awareness alone isn't enough 
•  The ABCs of changing your money mindset: Awareness, Behavior, and Coaching & Community 

One of the biggest takeaways:

Your money mindset doesn't just affect your income. It affects your decisions.

And better decisions build better businesses. 

Business Accelerator Program

🚨 Today is the FINAL DAY to join Accelerator Cohort #7.

Honestly, this episode is a preview of the work we do inside the Accelerator.

Money mindset isn't something you fix by reading another book or listening to another podcast.

It changes when you're surrounded by people who challenge your thinking, support your growth, and help you make different decisions.

Our most recent cohort averaged:

✅ +8.5 patients per week

✅ +$6,267/month in revenue

✅ +$75,206/year in revenue

And 97% reported feeling more confident as business owners.

Doors close tonight.

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Wait...you don't have a gym?  It's a question we get all the time.

Especially because when we redesigned our clinic from the ground up, we could have built anything we wanted.

A dedicated gym space.  Fancy equipment.  Treadmills.  Squat racks. All the toys.

Instead?

We made our treatment rooms bigger.

In this episode, we discuss how to think strategically about clinic space, equipment, and designing a practice around your actual patients—not what your last employer had, what you see on social media, or what everyone else seems to be doing.

We cover:

 ✅ Why your treatment philosophy (Ethos) should drive your decisions
 ✅ How to think critically about expensive equipment purchases
 ✅ Why you don't need everything right away
 ✅ Creative alternatives to dedicated gym spaces
 ✅ Matching your environment to your patient population
 ✅ When investing in equipment absolutely makes sense

One of the biggest takeaways:

Every square foot in your practice should serve a purpose.

Build the clinic that supports your patients and your style of care—not someone else's.

Business Accelerator Program

🚨 Registration for Accelerator Cohort #7 closes June 25th.

One of the biggest mistakes we see business owners make is spending money, time, and energy on things they don't actually need.

The Accelerator helps you build your business intentionally—from your marketing and systems to your clinic design, pricing, team, and growth strategy.

Our most recent cohort added:

✅ 8.5 patients per week
 ✅ $6,267 per month in revenue
 ✅ $75,206 per year in revenue

And 97% reported feeling more confident as business owners.

If you're ready to build a business that actually works for you:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

After working with more than 900 pelvic rehab business owners, we've noticed something:

The people who have long-term success aren't necessarily the most talented, charismatic, or the best clinicians.

They're the most consistent.

In this episode, we break down the five biggest principles we've seen separate thriving business owners from everyone else.

We discuss:

✅ Why you're a different business every six months
✅ Why consistency beats talent every time
✅ The surprising power of community and support
✅ How to embrace the seasons of business and life
✅ Why financial confidence matters more than financial success

One of the biggest takeaways:

Business growth is personal growth.

The businesses that last aren't built by people who avoid challenges.

They're built by people who learn, adapt, stay connected, and keep showing up.

If you're playing the long game, this episode is for you. 

Registration for Accelerator Cohort #7 is now open.

This episode is essentially a summary of what we've learned from coaching more than 900 pelvic rehab business owners over the last decade.

Inside the Accelerator, we help you build the three pillars of a successful business:

📈 Marketing & Sales
 ⚙️ Business Systems
 🎯 Clinical Excellence

The results from our most recent cohort were incredible:

✅ +8.5 patients per week
 ✅ +$6,267 per month in revenue
 ✅ +$75,206 per year in revenue
 ✅ 97% reported feeling more confident as business owners

If you're ready to make your business look different by the end of 2026, we'd love to help.

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Do you run late with your patients?  Most clinicians do. And almost all of them think it's either helping or 'not that big a deal'.

It's not.

In this episode, we break down why running late is one of the most damaging habits in clinical practice—for you, your patients, and your business.

We discuss:

•  Why running late doesn't earn gratitude or loyalty 
•  How it quietly poisons patient expectations 
•  The biggest reasons clinicians fall behind schedule 
•  Why insecurity often shows up as "doing too much" 
•  How poor session planning creates chaos 
•  The importance of ending sessions confidently and professionally 
•  Simple logistical fixes that can immediately improve your schedule 

One of the biggest takeaways:

Running late isn't a victimless problem.

It affects your energy, your stress levels, the patient experience, your clinic and ultimately your ability to provide great care.

If you're constantly behind, this episode will help you identify why—and what to do about it.

Business Accelerator Program

Registration for Accelerator Cohort #7 is open now.

One of the biggest things we help business owners do is create a business that doesn't depend on chaos, stress, and constantly feeling behind.

If you're ready for better systems, better boundaries, and a business that actually supports your life:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Getting leads is only the first step.  The next part is turning those leads into paying patients.  And this is where many of us struggle. 

In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation.

We cover:

•  Why scripts are only a small part of conversion 
•  The biggest follow-up mistakes practice owners make 
•  Why texting isn't enough 
•  The power of getting people on the phone 
•  How systems reduce mental load and improve consistency 
•  Why most people aren't losing patients to competitors—they're losing them to inaction 

If your schedule isn't full, your conversion system may be leaking more patients than you realize.

Business Accelerator Program

Registration for Accelerator Cohort #7 is opening soon! 

Inside our 6-month coaching program, we give you:
 ✅ The exact phone scripts we used at PelvicSanity
 ✅ The conversion systems that have helped thousands of patients get scheduled
 ✅ Marketing, business systems, and clinical excellence training
 ✅ Coaching, accountability, and support from our team

If you're ready to make your business look different by the end of 2026, we'd love to help.

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

What if the answer for your most complex patient...was actually simpler than you think?

In this episode, we share a favorite clinical principle and one that we train on at PelvicSanity...

The more complex the patient, the simpler the intervention.

Because when someone has seen multiple providers, tried countless treatments, and feels completely overwhelmed by their symptoms...

The last thing they usually need is a more complicated plan.

We discuss:

✅ Why newer clinicians shouldn't be shielded from complex patients
✅ The foundational interventions most clinicians overlook
✅ How to choose treatment priorities with your patient
✅ Metaphors that help patients understand why you're starting simple
✅ Why patience is required—for both clinician and patient
✅ Why no patient is too complex to help

If you've ever felt intimidated by a long history, a thick intake packet, or a patient who's "tried everything"...

This episode is for you. 

Downtraining Masterclass

Many complex patients don't need more exercises.

They need a nervous system that can actually accept change.

If you'd like a deeper dive into downtraining and nervous system-focused treatment, check out the Downtraining Masterclass.

👉 www.pelvicptrising.com/downtraining

At just $47, it's one of the most practical courses you'll use every week in the clinic.

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Why isn't your schedule full?

The first place to look is whether we are getting enough leads.

We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them.

From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck.

You'll learn:

 ✅ Why most owners don't actually know how many leads they need
 ✅ The hidden cost of inconsistent marketing
 ✅ Why relying on one marketing strategy is dangerous
 ✅ How poor follow-up kills referrals and leads
 ✅ Why social media isn't the answer most people think it is
 ✅ The biggest conversion mistakes happening on the phone
 ✅ How to identify whether your problem is marketing, sales, systems, or clinical excellence

If you want a different result in your business by the end of the year, you'll need to take different action.

This episode shows you where to start. 

Business Accelerator Program

Registration for Cohort #7 is now open!

The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners.

Inside the program we help you master the three pillars of practice growth:

📈 Marketing & Sales
 ⚙️ Business Systems
 🎯 Clinical Excellence

More than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives.

Learn more and apply here:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Should we be anti-Kegel?  Has the pendulum swung too far?

We brought on the one and only Michelle Lyons to continue the conversation.  It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle.  We cover:

• Why Kegels and pelvic floor muscle training are NOT the same thing 
•  The history of Dr. Kegel (and why we may have misunderstood him) 
•  Why pelvic floor rehab is far more sophisticated than "squeeze and lift" 
•  The role of strength, timing, coordination, endurance, and movement 
•  Why social media has made this debate more confusing 
•  How to become a more evidence-informed clinician 

If you've followed Parts 1 and 2 of the Great Kegel Debate, this episode brings everything together with one of the sharpest minds in pelvic health.

Michelle Lyons

Michelle Lyons is an internationally recognized pelvic health physiotherapist, educator, author, and speaker. She has taught clinicians around the world on pelvic health, hormones, oncology, GI dysfunction, and women's health rehabilitation.

Learn more:
 🌐 https://celebratemuliebrity.com

Follow Michelle:
 📸 https://www.instagram.com/michellelyons_muliebrity

Downtraining Masterclass

Want to better understand the role of pelvic floor relaxation, coordination, and function?

Check out Nicole's Downtraining Masterclass:
 👉 www.pelvicptrising.com/downtraining

At just $47, it's one of the most practical and immediately applicable trainings we offer.

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
 👤 Founder – PelvicSanity clinic in Southern California
 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
 📚 Author – The IC Solution, helping 20,000+ patients worldwide
 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!