Will getting another certification actually make you a better clinician?

Or just give you more letters after your name?

In this episode, we tackle one of the most common questions we hear — which certifications should I get?

Because in pelvic health, there are a lot of options.

And a lot of confusion.

We break down what certifications really are… and what they’re not.

At the end of the day, a certification is simply someone saying:
 “You’re certified.”

That’s it.

We also talk about the uncomfortable truth — that many certifications are primarily a marketing tool.

They’re designed to package courses together, increase completion, and yes… sell more education.

That doesn’t make them bad.

But it does mean we need to think about them differently.

We also dive into:

• Why certifications don’t bring patients through the door
• Why they won’t fix imposter syndrome
• The difference between learning for growth vs. chasing letters
• Why even the most recognized certifications don’t guarantee better clinical skills
• How to actually choose the right con-ed for your career

At the end of the day, the question isn’t:

“What certification should I get?”

It’s:

“Would I take this if there were no letters attached?”

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Most smaller practice owners think they need to be “bigger” before they can offer real benefits.

But that’s not actually true.

In this episode, we break down what providing benefits as an employer really looks like — especially for small, growing pelvic health practices.

Because benefits aren’t just about checking boxes.

They’re about attracting the right people… and keeping them.

We talk about the biggest misconception owners have — that benefits need to be expensive or complicated to matter.

They don’t.

In fact, some of the most meaningful benefits have very little to do with money.

We also dive into:

• What employees actually value (hint: it’s not always what you think)
 • Why benefits are really a retention strategy, not just a hiring tool
• How to think about flexibility, growth, and mentorship as benefits
• Why you don’t need to offer everything — just a few things done really well
• How your benefits reflect what you truly value as a business

At the end of the day, your benefits send a signal.

To your team.

To future hires.

And to the kind of business you’re building.

If you’re an owner trying to grow your team — this episode will help you think about benefits in a completely different way.

Free Training - Should I Be Running Ads?

Join us for our quarterly free training all about Google, Instagram and Facebook Ads.  Learn about ads from people you aren't trying to sell you ads!

www.pelvicptrising.com/ads

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Why do so many pelvic rehab clinicians love treating patients… but feel frustrated with their jobs?

In this episode we dig into the results from our State of Pelvic Rehab Survey and talk about three things every pelvic PT and OT employee should be advocating for in their workplace.

The data was eye-opening.

67% of clinicians are doing unpaid documentation.

That means many rehab providers are literally working for free so their employer can be reimbursed by insurance.

We also found that 79% of clinicians don’t have a regular clinical mentor, and 74% receive no paid mentorship time in their job.

At the same time, most clinicians also report very small continuing education budgets.

You can’t grow without support — which means you should have either strong mentorship or a meaningful con-ed budget.

And then there’s raises.

The average raise reported in our survey was just 1.8%.

Nearly 81% of clinicians received raises of 3% or less, which means many pelvic rehab providers are effectively taking a pay cut every year after inflation.

In this episode we break down three things every employee deserves — and give scripts you can use to advocate for yourself professionally and respectfully.

Pick one.

Start the conversation.

And see what kind of workplace you’re really in.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Some practices grow into something incredible.

Others burn the owner out along the way.

What makes the difference?

In this episode we sit down with Lauryn Beecher, owner of Pelvic Health and Wellness, to talk about the real journey of building a pelvic health practice that actually aligns with your values.

Lauryn didn’t start with a big clinic.

She started by renting a treatment room two days a week, juggling multiple jobs and slowly building something of her own.

Today she runs a thriving multi-clinician practice serving one of the most diverse pelvic health populations we see anywhere — men, women, kids, fertility patients, and the trans community.

But the real secret behind what she’s built?

Intentionality.

Lauryn shares why she’s incredibly intentional about the people around her — her team, referral partners, mentors, and even the patients she works with.

Because the people in your circle shape your business far more than most owners realize.

We also dive into:

• Why certifications alone don’t bring patients in the door
 • The myth of the “magic number” before starting a practice
 • How adaptability becomes a business superpower
 • The overlooked skill every business owner should develop

You can learn more about Lauryn and her practice at
 www.pelvichealthandwellness.com

Instagram: @pelvichealthandwellness

Business Accelerator Program

If you're a business owner looking to grow your practice, we are currently accepting applications for the Pelvic PT Rising Business Accelerator Program.

We've helped 900+ business owners build practices aligned with their mission.

Learn more at:
 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We recently wrapped up our State of Pelvic Rehab Survey, with hundreds of responses from pelvic therapists working as employees.

And a few things stood out.

First, the paradox.

Despite a number of structural challenges in these jobs, most pelvic therapists report being pretty happy. Nearly 70% rated their job satisfaction a 4 or 5 out of 5.

We (generally) love the work.

But when you dig into the details of how these jobs are structured… the numbers get interesting.

In this episode, we walk through six of the most surprising findings from the survey, including:

• Why mentorship still hasn’t improved in the past five years (and why nearly 80% of clinicians still report having none)
• Why most pelvic therapists are not treating anywhere close to 40 hours per week anymore
• How documentation is still largely unpaid — with 63% of clinicians reporting they aren’t fully compensated for it
• Why raises across the field remain extremely small, with 80% of clinicians receiving 3% or less last year
• Why continuing education budgets are surprisingly low — with nearly 60% of clinicians receiving less than $1,000 per year, despite the lack of in-house mentorship
• And what clinicians say is actually driving burnout in pelvic rehab (spoiler: it’s mostly administrative)

The survey paints a fascinating picture of the field right now.

Experienced clinicians.
Complex patients.
A specialty people genuinely love.

But also a lot of clinics still figuring out how to structure these jobs in a way that actually supports the clinicians doing the work.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com
) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical
) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business
) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

After working directly with more than 900 business owners through the Pelvic PT Rising mentorship programs and Kickstart, we’ve had a front-row seat to what actually leads to success in private practice.

We’ve seen thriving practices in 45 states and 5 different countries, including places with universal healthcare. The pelvic health field is growing rapidly, and there has never been more opportunity.

In this episode, we break down the nine biggest patterns of success we’ve seen from clinicians who start and grow successful practices.

The 9 Secrets of Success

1️⃣ External factors matter less than you think.
We’ve seen successful practices in all types of communities and markets.

2️⃣ There is no single path to success.
Different owners succeed with very different strategies.

3️⃣ Define what success means to you.
Time, impact, freedom, and income can all be valid measures of success.

4️⃣ Authenticity wins.
Build a practice that reflects who you are and how you want to work.

5️⃣ Boundaries are essential.
Without them, people-pleasing can quickly lead to burnout.

6️⃣ Strong systems beat relying on great employees.

7️⃣ You’ll mess up the first pancake.
Mistakes are part of learning to run a business.

8️⃣ Fun matters.
Consistency is much easier when you enjoy the process.

9️⃣ Success = clear direction × effort.

Business Accelerator Program

If you're looking to hire, make sure you have the foundations in place.  Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

If you’re looking for your dream job, this episode is for you.

We walk through exactly how to position yourself — authentically — to land the role you actually want.

The through-line?  Be genuinely you.

We cover:

• ✉️ Why your cover letter matters more than your resume
• 📖 Using your resume to tell a story of growth and passion
• 🧠 Showing how your interest in pelvic health began — and how it’s evolved
• 👗 What to wear
• ⏰ When to show up
• 💬 How to rock the interview conversation
• 👐 Preparing for a hands-on interview
• ❓ Asking thoughtful, researched questions

Employers aren’t looking for perfection.

They’re looking for:

• Authenticity
• Coachability
• Passion
• Alignment

We want you to get your dream job — not just any job.

And in this golden era of pelvic health, you absolutely can.

Looking for a Position?

Looking for a position aligned with your passion?  Browse our Hiring Directory:

👉 www.pelvicptrising.com/map

If you see a mentorship program practice listed, you know they share our ethos around patient care and workplace culture.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Hiring is one of the most important decisions a business owner will make.

And one of the riskiest.

In this episode, we walk business owners step-by-step through our hiring process — the exact framework we’ve refined over years of building PelvicSanity and teaching those in our Rising Mentorship programs.

We cover:

• 📄 Resume review (what matters and what doesn’t)
• ✉️ Why the cover letter often matters more
• 📞 The 15-minute informal screening call
• 🤝 Structuring your in-person interview
• 👐 Conducting a hands-on evaluation
• 🎯 Presenting your offer clearly and transparently
• 🔍 Avoiding common hiring mistakes

We emphasize:

• Fit > timing
• Transparency builds trust
• Skills can be taught — personality and ethos cannot

The goal isn’t just to fill a position.

It’s to find the right human to join your mission.

Looking for aligned candidates?

Post your listing in our Hiring Directory:

👉 www.pelvicptrising.com/map

Business Accelerator Program

If you're looking to hire, make sure you have the foundations in place.  Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We are living in a golden age of pelvic health.

There are more job opportunities, more practice models, and more flexibility than ever before.

But with more options comes a harder question:

👉 What does your dream job actually look like?

In this episode, we challenge you to zoom out beyond compensation and think holistically about what makes a job fulfilling.

Because once a position pays a fair wage, optimizing purely for money often leads to the wrong decision.

We dive into:

• 💰 Compensation (salary, bonus structure, benefits)
• ⏳ Time spent with patients (30 min? 60 min? Double-booked?)
• 📚 Mentorship (real structure vs vague promises)
• 🏥 Practice setting (hospital? private practice? cash-based?)
• 🧠 Clinical ethos (are you aligned philosophically?)
• 👩‍⚕️ Patient population
• 🕒 Schedule flexibility and lifestyle design
• 🌱 Long-term growth potential

Your career is too important to leave to chance.

When you get clear on what matters most, you stop chasing the next offer and start intentionally building your future.

Looking for your dream job — or your dream hire?

Check out our Pelvic PT Rising Hiring Directory:

👉 www.pelvicptrising.com/map

Business owners in our Rising Mentorship Program are hiring - and they share our Ethos about creating an amazing position for anyone who works there.

Business owners can also post paid listings to connect with passionate, engaged pelvic rehab providers.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! 

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Most pelvic rehab business owners work incredibly hard… and then accidentally leave money sitting on the table.

In this episode, we walk through five financial advantages that smart business owners use to build stability, reduce taxes, and create long-term wealth — without doing anything risky or complicated.

This isn’t about fancy investing strategies or crypto speculation.
 It’s about boring, high-leverage fundamentals that add up dramatically over time.

💰 1. High-Yield Savings Accounts (Stop Giving Away 3%)

If you’re letting large amounts of money sit in your business or personal checking account, you’re losing out.

We break down:

• Why your checking account should only hold operational cash
• How high-yield savings accounts can earn 3–5% instead of ~0%
• Why we use Ally (and other strong options)
• How to create “buckets” for taxes, vacations, payroll buffer, and big expenses
• Why there is no meaningful difference between business and personal finance at this level

🏥 2. Health Savings Accounts (HSA)

If you’re eligible for an HSA, you should understand how powerful it is.

We discuss:

• 2026 contribution limits
• Why HSAs allow tax-free healthcare spending
• How to use it as a financial buffer
• Why this is not just a retirement account
• How business owners can strategically use high-deductible plans

🏦 3. Retirement Accounts (IRAs, SEP, SIMPLE, 401k)

We give a clear breakdown of:

• IRA vs SEP IRA vs SIMPLE IRA vs Solo 401k
• Contribution limits
• Who each option is best for
• How business structure affects your options
• Why many owners underutilize these dramatically

If you’re not deliberately funding retirement as a business owner, you’re missing one of the biggest long-term advantages of entrepreneurship.

🏠 4. Business Use of Home Deduction

In today’s world, nearly every business owner qualifies.

We cover:

• What qualifies as a dedicated space
• How to calculate it
• Why this can be a meaningful annual tax break
• Common misconceptions that prevent people from using it

🧾 5. S-Corp Election (When It Makes Sense)

If your profit exceeds ~$75,000 per year, you should at least explore this.

We explain:

• How S-Corp status reduces payroll tax
• Why this is one of the biggest structural tax advantages
• When it makes sense (and when it doesn’t)
• Why you need a good CPA involved

🚀 The Bigger Theme

Business ownership gives you more than income.

It gives you financial tools that W-2 employees don’t have.

But simply owning an LLC doesn’t automatically create freedom.
 You have to use the advantages available to you.

These five strategies:

• Increase your return
• Lower your taxes
• Improve cash flow
• Build long-term wealth
• Create true financial confidence

If you’re building a business, you should be building wealth alongside it.

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!