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$#!t That Needs to Be Said (Business Edition, Part 2)
It's been a minute, but we're back with another round of “Shit That Needs to Be Said.”
No fluff. No sugar-coating. Just the real, raw truths about what’s actually holding pelvic health business owners back. Lightning round format. The things that are pissing us off.
Here’s a taste of what we cover:
⚠️ You can't out-hustle low pricing
⚠️ Doing another social media post isn't 'marketing'
⚠️ No, you’re not going to make money from your online course.
⚠️ No one cares about the letters after your name (or your fancy equipment)
⚠️ Please stop listening to advice from people who haven't done the thing.
We're doing a quick-hitting 'sode on almost 20 different topics. You won't want to miss this one!
Business Accelerator
If you want to take your business to the next level, make sure to check out the 6-month coaching intensive from Rising. We help you market the practice, build out business systems and achieve Clinical Excellence in the practice. Find out why we've worked with 700+ business owners with big-time results in their business (www.pelvicptrising.com/accelerator).
We're now accepting applications for our January 2026 cohort!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
View all episodes
By Nicole Cozean, PT, DPT, WCS & Jesse Cozean
4.9
178178 ratings
It's been a minute, but we're back with another round of “Shit That Needs to Be Said.”
No fluff. No sugar-coating. Just the real, raw truths about what’s actually holding pelvic health business owners back. Lightning round format. The things that are pissing us off.
Here’s a taste of what we cover:
⚠️ You can't out-hustle low pricing
⚠️ Doing another social media post isn't 'marketing'
⚠️ No, you’re not going to make money from your online course.
⚠️ No one cares about the letters after your name (or your fancy equipment)
⚠️ Please stop listening to advice from people who haven't done the thing.
We're doing a quick-hitting 'sode on almost 20 different topics. You won't want to miss this one!
Business Accelerator
If you want to take your business to the next level, make sure to check out the 6-month coaching intensive from Rising. We help you market the practice, build out business systems and achieve Clinical Excellence in the practice. Find out why we've worked with 700+ business owners with big-time results in their business (www.pelvicptrising.com/accelerator).
We're now accepting applications for our January 2026 cohort!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
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