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What You Do in the Hard Times Builds Your Business
It’s easy to show up when things are going great—when the schedule is full, the numbers are up, and you’re fired up. But that’s not what builds a sustainable, successful business.
The truth? It’s what you do in the slow times—the unmotivated days, the flat revenue months, the “why am I even doing this?” moments—that actually matters most.
In this episode, we’re talking about:
Whether you're in a hard season or just prepping for the next one, this episode is your reminder that real business growth isn’t built in the easy times.
Accelerator Program
If you'd like help working through the hard times in your business and growing faster, we'd love to connect. Check out the next cohort of the Business Accelerator Program at www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
By Nicole Cozean, PT, DPT, WCS & Jesse Cozean4.9
182182 ratings
What You Do in the Hard Times Builds Your Business
It’s easy to show up when things are going great—when the schedule is full, the numbers are up, and you’re fired up. But that’s not what builds a sustainable, successful business.
The truth? It’s what you do in the slow times—the unmotivated days, the flat revenue months, the “why am I even doing this?” moments—that actually matters most.
In this episode, we’re talking about:
Whether you're in a hard season or just prepping for the next one, this episode is your reminder that real business growth isn’t built in the easy times.
Accelerator Program
If you'd like help working through the hard times in your business and growing faster, we'd love to connect. Check out the next cohort of the Business Accelerator Program at www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

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