In this episode, Doc Danny breaks down the key considerations when expanding your physical therapy clinic, from negotiating tenant improvements (TI) to managing build-out costs. With commercial real estate shifting, clinic owners have more leverage than ever, making it a prime time to secure better lease terms. He discusses two main approaches to expansion: letting the landlord handle the build-out or negotiating lower rent to complete the renovations yourself.

✔ Why PT clinic owners have stronger negotiation power in today’s market ✔ Understanding tenant improvement (TI) allowances and how to leverage them ✔ The pros and cons of letting the landlord handle the build-out vs. doing it yourself ✔ How negotiating rent reductions in place of TI can save long-term costs ✔ Common lease mistakes that can cost you thousands ✔ Why working with a commercial realtor and attorney is crucial for lease agreements ✔ How PT Biz helps clinic owners avoid costly build-out mistakes

🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and negotiating better lease terms. 🔹 Book a Discovery Call: Schedule Here 🔹 Join our free PT Entrepreneur Facebook Group: Click Here

💡 If you found this episode helpful, leave a 5-star review and share it with a fellow clinician!

In this episode, Doc Danny tackles an often-overlooked challenge in running a business—the impact of stress and anxiety on mental health. Starting and growing a clinic comes with financial insecurity, long hours, and constant uncertainty, which can take a toll on both personal and professional well-being. He shares insights on how to navigate the emotional ups and downs of entrepreneurship while maintaining strong relationships and avoiding burnout.

✔ The emotional toll of running a business and how financial uncertainty affects mental health ✔ Why balancing clinical and business skills can be overwhelming—and how to manage it ✔ The challenges of task-switching between clinician, business owner, and leader ✔ How business stress can spill into personal life and impact relationships ✔ The importance of having a mentor to provide clarity and reduce anxiety ✔ Why business mentorship is crucial for long-term success and peace of mind ✔ How defining your business goals (lifestyle, scalable, or sellable) can bring clarity and reduce stress ✔ The role of therapy or a support group in managing stress effectively

🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and getting business mentorship. 🔹 Join our PT Biz Mastermind—A business mentorship group helping PTs start and scale successful cash-based practices. 🔹 Schedule a Discovery Call: Book here 🔹 Join our free PT Entrepreneur Facebook Group: facebook.com/groups/ptentrepreneur

In this episode, Doc Danny explores a growing trend in the physical therapy industry—the rise of hybrid clinics. More insurance-based practices are looking to decrease dependency on insurance or transition fully to cash-based models. He breaks down why this shift is happening, the challenges with low-reimbursing contracts, and how adding cash-based recurring services can stabilize revenue and improve business sustainability.

Key Takeaways: ✔ Why more insurance-based clinics are struggling with reimbursement rates ✔ How hybrid models create a more stable and profitable business ✔ The importance of recurring revenue to reduce financial turbulence ✔ Why deductibles and patient behavior are leveling the playing field for cash-based services ✔ How to strategically phase out low-paying insurance contracts while adding cash services

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

In this episode, Doc Danny sits down with Courtney Morse, owner of Natural Wellness Physical Therapy in Wichita, Kansas, and PT Biz's new head coach. They dive into Courtney’s transition from running a successful cash-based practice to coaching full-time, all while maintaining his business. The conversation covers the evolution of mentorship, the dynamics of working with a spouse, and the key lessons Courtney has learned about leadership, business growth, and overcoming fear of failure.

Key Takeaways:

• The value of mentorship both as a mentee and mentor
• Lessons on business leadership, delegation, and scaling
• Insights on balancing work with personal growth and family life
• Why fear of failure is the biggest barrier for entrepreneurs—and how to overcome it
• The importance of continuous learning, skill acquisition, and resilience in business

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

In this episode, Dr. Danny explores the art of negotiation, focusing on the importance of understanding different perspectives. Drawing from his experience mediating business partner conflicts, he shares key insights on avoiding myopic thinking, identifying motivations, and creating win-win outcomes. Dr. Danny emphasizes the value of zooming out, considering the "why" behind differing viewpoints, and the critical role this plays in both business decisions and personal relationships. He also discusses common pitfalls, like rushing into new ventures without fully understanding the business model, and why avoiding bad decisions is as crucial as making good ones.

Key Takeaways:

• The power of viewing issues from others’ perspectives
• Understanding motivations behind opposing views
• Strategies to create win-win outcomes in negotiations
• Why avoiding bad decisions is as important as achieving wins

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he’s not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola’s strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that resonates, builds loyalty, and stands out from the competition.

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

Doc Danny shares strategies for effective goal-setting and tracking. Learn how to stay intentional, review progress regularly, and adjust goals to ensure success in business, health, and personal life. Don’t just set goals—achieve them by checking in and staying on track.

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this episode of The PT Entrepreneur Podcast, Dr. Danny dives deep into the relationship between time and money, breaking down how understanding their value can transform your business and life. He discusses:

• Why time is your most valuable asset and how to leverage it wisely.
• The scarcity mindset around money and how to reframe it as a tool for growth.
• The importance of investing in skills, systems, and people to create both financial and time freedom.
• How leveraging your resources can help you build a thriving business while maintaining a fulfilling personal life. Dr. Danny shares personal stories, lessons learned, and actionable insights to help you avoid common pitfalls and create the balance you need to succeed.

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

In this episode, Dr. Danny breaks down the key benefits clinic owners should consider offering to attract and retain top talent. He discusses:

• Healthcare: The most essential benefit to prioritize for your staff.
• 401k Options: Why a financial planner or personal retirement plans may be a better alternative for small clinics.
• Growth Challenges: Balancing benefits with profitability during scaling.

Learn how providing meaningful benefits can create a happier, more engaged team and positively impact your clinic’s growth.

In this episode, Doc Danny dives into email marketing strategies that can drive consistent patient growth. Learn the key email types to use in your clinic, including:

• Story-Lesson Emails: Share relatable stories with soft calls to action.
• Client Wins: Highlight patient success stories to build trust.
• Curated Value: Provide valuable, organized content for your audience.
• Direct Asks: Execute quarterly campaigns to bring in new patients.

Resources Mentioned:

• Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.

• Join our 5-Day Challenge at physicaltherapybiz.com/challenge

• Apply at physicaltherapybiz.com/apply

• Leave a 5-star review on iTunes if you enjoy the podcast!

• Encourage a friend to do the same!

• Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur