The P.T. Entrepreneur Podcast

Ep835 | So...What's My Cash-Based Clinic Worth?


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What’s Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential

In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner’s discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth.

🎯 Topics Covered
  • Why Danny’s early advice was to stop investing and double down on his business
  • How to calculate your owner’s discretionary income (ODI)
  • The multiples clinics are selling for right now (3x–5x ODI)
  • Why clinics are more valuable when the owner isn't doing all the work
  • How recurring revenue and cash-pay models attract investors
  • Why you need to start tracking your business as an asset—today
  • The difference between building a job vs. building a sellable business
  • Exit strategy insights from private equity conversations
💡 Key Quotes "You can't sell your job. But you can sell your business for a lot of money." "Your business is probably the biggest part of your net worth—start treating it like it." "I was told cash PT wouldn’t be sellable. That was wrong. I sold mine—and others are doing the same." "Recurring services create lifetime value—and that's what buyers want to see." 🧠 Pro Tips
  • Track your ODI monthly—it’s the best snapshot of business health
  • Reinvest early profits to grow your clinic as an asset, not just income
  • Build systems that reduce reliance on you for patient care
  • Document everything: profit, owner pay, and discretionary spending
  • Think of your clinic like a private company you're growing to sell
🔗 Resources & Links
  • PT Biz Website – Learn how to build a valuable cash-based business
  • Join the 5-Day Challenge – Get crystal clear on how to go from part-time to full-time
  • Get the PT Biz Book – See how 240+ clinicians scaled profitable practices
  • PT Biz YouTube Channel – Subscribe for more practical business tips
🧭 Final Thought

If you’ve been building your practice but haven’t tracked its value, now is the time. Your clinic isn’t just a place to treat patients—it’s an asset with real financial worth. The earlier you understand how to grow that value, the better your long-term options become.

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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