The Cash-Based Practice Podcast

If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say “yes” to your out-of-network services before they’ve even picked up the phone...

In this episode, I share multiple key strategies to help you increase the number of patients who leave reviews, as well as tips to ensure those reviews attract even more patients to your practice. You’ll learn simple but powerful methods for when and how to ask for reviews, a time-tested follow up process, and a total system that skyrockets the number of 5-star reviews your practice is getting.

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free.

These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your cash-pay services.

USEFUL INFORMATION:

Check out our course: How to answer, “Do you take my insurance?”

When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? 

Do you feel less than 100% confident when offering a plan of care to a new patient?

If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. 

This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND make sure to also grab the free “closing scripts” resource below to supercharge your conversion rates.

Check out our course: How to answer, “Do you take my insurance?”

Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up.

Ashlyn and Sarah’s journey shows that the biggest challenges can spark the greatest opportunities. Their journey through the pandemic and their innovative approach to physical therapy proves that with the right mindset, a strong partnership, and relentless perseverance, you can build a thriving practice no matter the odds.

And if you’d like the ability to pick their brain yourself, scroll down below the video to read how you can do so …

Check out our course: How to answer, “Do you take my insurance?”

Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing.

This approach will not only increase patient acceptance of your packages but also help them take that crucial first step with your practice rather than being overwhelmed by a large price tag and run the other way. Plus, I’ll show you how to apply retroactive discounts to maximize conversions without coming across as pushy or sales-driven.

USEFUL INFORMATION:

Check out our free resource called the “Cash-Pay Treatment Package Calculator,” which simplifies the process of offering retroactive discounts on pre-paid sessions, helping you maximize conversions and patient satisfaction.

In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time.

When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also redefined what personalized, high-end care looks like in physical therapy, and how it can provide “$50K days” and serve patients for life rather than just short term plans of care.. 

In this episode, Lilly and I take a deep dive into her remarkable journey, exploring the bold decisions, the challenges, and the strategies that led to her successful transition out of network. 

Are you ready to unlock an additional 5-10% revenue in your practice? 

Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency.

With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate—a figure that’s far too high. In this podcast, I will walk you through practical strategies to bring that number down to the ideal target of under 10%, with tangible steps that you can implement right away.

USEFUL INFORMATION:

Imagine massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue!

This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers powerful insights for all healthcare private practice owners seeking to take control of their income, improve patient care, and build a more fulfilling practice.

USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month.

In this episode, I'm diving into a real-life situation from my practice... We had a clinician's schedule unexpectedly develop a number of gaps, and you’ll learn the three powerful marketing tactics we used to fill those slots in just 48 hours. These strategies are not only proven to be effective but also incredibly easy to implement in your own practice.

USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything!

When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base.

Discover how to communicate the unique value your clinic offers that goes beyond cost, and learn how to position yourself as the clear choice for patients seeking superior care and exceptional outcomes.

Watch now and see how to leverage these "other factors" to convince patients that investing in your clinic is the best decision for their health.

USEFUL INFORMATION:

Check out our “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services”