What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing?

Too often, practice owners jump from tactic to tactic, chasing that one elusive "secret" to fill their schedules. But the truth is, if something is already working—even just a little—you might be one simple shift away from multiplying its effectiveness tenfold.

On a recent Mastermind call, I revealed a simple mindset shift and some actionable tactics that can unlock more patients without adding anything new to your plate. It’s not about finding the next big thing—it’s about recognizing the hidden goldmine you’re probably already sitting on.

USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full plan of care. And while it may feel like an unavoidable part of running a practice, the truth is: you can stop it.

In this week’s podcast episode, I share an inside look at our weekly mastermind group coaching call, where I walk through two lesser-known strategies for dramatically reducing drop-offs. These aren’t your typical reminders to “educate more” or “build better rapport.” We’re talking about mindset shifts and strategic adjustments that create long-term commitment, starting before the first visit even happens.

Also, be sure to scroll down and grab my free resource—“3 Simple Scripts That Turn Uncommitted Prospects Into Fully Committed Patients”, that are designed to help you overcome one of the biggest practice killers: uncertain leads who never convert into loyal clients. If you’ve ever struggled with patient retention or getting hesitant prospects to fully commit, this resource is made for you. Scroll down to download your free copy now.

USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

What if one simple workshop could open the door to a steady stream of your ideal patients?

That’s exactly what happened to one of our Mastermind members when a local running store offered him the chance to host a few workouts for their customers.

Sounds like a perfect opportunity, right? But here’s the real kicker…

You don’t need to sit around waiting for opportunities like this to land in your lap.

In this episode, I walk you through exactly how to turn a simple idea, like leading a workshop, into a powerful strategy for attracting new patients and building strong local partnerships.

USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

If you’re still dealing with no-shows for your evals or drop-offs after the first visit… this one’s for you.

In this episode, you’ll get  a set of surprisingly simple but incredibly powerful strategies that you can plug right into your pre-eval onboarding processto ensure that when a new patient walks through the door, they’re already pre-framed to say “yes”…

Yes to their plan of care…Yes to staying committed till they’ve reached their goals … And yes to referring their friends and family.

USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

If you’ve ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don’t—this episode will give you the missing pieces you may not even realize are missing.

Whether you're brand new to running free discovery sessions or you’ve done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And best of all, many of these are not commonly taught.

In this short but value-packed episode, I share rarely-discussed insights pulled from a previously recorded mastermind coaching call—captured right after a deep-dive walkthrough of the discovery session process. These aren’t just theories… These are real-world tactics I’ve taught and used with cash-based practice owners across the country to help them consistently convert more consults, retain more patients, and grow thriving, profitable practices. USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

Have you ever felt like you were doing everything in your practice—and that it still wasn’t enough?

Maybe you started your clinic because you love treating patients, not because you wanted to become a business owner. But as your caseload grew and burnout crept in, you realized something had to change.

If that resonates, this episode will speak directly to your journey.

I sat down with Jennifer Chu, pelvic health physical therapist and founder of ITR Physical Therapy in the Washington, DC area. What started as a solo practice born out of a passion for one-on-one care has evolved into a thriving, two-location business with seven providers and over seven figures in annual revenue—all in a cash-based model.

Jennifer didn’t set out to build a large company. In fact, she resisted growth for years. But when COVID forced her to pause and reflect, a mindset shift opened the door to something greater: a mission-driven team helping more patients than she ever could alone.

If Jennifer’s story inspires you and you want to learn how to build or scale a purpose-driven, cash-based practice of your own, click HERE and join her in the Cash-Based Practice Mastermind. You’ll get the chance to connect directly with her, me, and a supportive group of fellow practice owners. Use promo code MAY2025 to get 50% off your first month.

USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you… 

Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients. 

In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more time or complexity.

USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen.

I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue.

You’ll also get a behind-the-scenes look at how we structure our weekly staff meetings — including the simple agenda we follow that keeps everyone aligned, motivated, and moving toward practice goals.

This episode is short, but incredibly powerful. And it’s actually pulled straight from one of my mastermind coaching sessions, where I share the real-world systems that are helping practice owners across the country grow their dream practices faster (and with fewer headaches).

USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”

If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen.

In this week’s episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You’ll learn how to plug the hidden profit leaks in your practice and why your past patients are your most powerful growth strategy. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

Are your billing habits silently sabotaging your practice?

If your cash-pay patients aren’t receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I’ve seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care.

In the episode, I break down the most effective and often overlooked strategies for out-of-network billing, crafting optimized superbills, and making your payment process one that supports your growth.

Listen to this episode to get my powerful free resource which includes a plug-and-play superbill template that meets all insurance reimbursement standards and the exact list of questions I give prospective patients to ask their insurance providers if they’re insistent on checking their out-of-network benefits before starting with you— to minimize them getting talked out of going out-of-network, AND understanding what they’ll get back from self claims as well as the often-higher cost of going in-network if they still have a deductible to hit. USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”