If you’ve ever sat in a leadership role thinking “I did everything right… so why does this feel so wrong?” — this episode is going to hit home.

Jaime was running multiple clinics, climbing the ladder, and doing all the “right” things on paper — but she was miserable, burnt out, and completely disconnected from the reason she became a PT in the first place.

Less than a year later, she’s running Neurofit Therapy, a cash-based neuro PT practice specializing in Parkinson’s & MS — built on her terms, with systems that support both her patients and her family.

Inside this conversation, we cover:

-Leaving leadership + identity shift (choosing herself)

-Niche clarity for neuro (Parkinson’s & MS)

-Ideal Week + Power Hour = consistency & freedom

-Systems that make room for motherhood + life outside work

-What to do when business feels “slow” or seasonal

-Why imperfect action beats perfect planning every time

This isn’t an overnight success story — it’s the real roadmap of what it looks like to build something sustainable, meaningful, and aligned with your values.

Connect with Jaime:

Instagram

Website

Want to follow in her footsteps?If you're a clinician who wants to build a cash-based practice without burnout, you can apply to work with us inside DPT to CEO — our step-by-step business coaching program for PTs, OTs & SLPs.

👉 Apply here

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: DPT to CEO and Dr. Morgan Meese

---To learn more, visit our website.

Free eBook “So You Want To Start a Solo Practice”

DPT to CEO: Youtube

Apply for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? The Therapy Business Basics Mini Course is the place to start!

Buy me coffee 😄

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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DMs can be the fastest path to filling your schedule — if you know how to use them the right way. In this episode, I’m teaching you how to go from friendly conversation to booked consult call without sounding salesy. You’ll learn what to say, when to say it, and how to know if someone’s ready.

📌 Inside:

- The 4-part DM flow for booking more consults

- What to say when someone replies to your story

- How to qualify leads and transition to a call

📞 Want a script and training you can use right away? Get it inside DPT to CEO.

---

Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: DPT to CEO or Dr. Morgan Meese

--

To learn more, visit here.

Free eBook “So You Want To Start a Solo Practice”

DPT to CEO: Youtube

Apply for the DPT to CEO 1:1 Coaching Program with Morgan

Just getting started? The Therapy Business Basics Mini Course is the place to start!

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Posting just to post won’t grow your business. During this episode, I’m sharing the Instagram strategies that actually lead to client inquiries — especially for solo PTs in the cash-based model. You’ll learn what to post, how to say it, and how to build content that builds trust.

Inside:

• What to post when you don’t know what to say
• The content categories that move people from scrolling to booking
• Tips for turning likes and DMs into paying clients

Need help mapping out your content strategy? Let’s do it together inside DPT to CEO.

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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You don’t need a clinic or a huge ad budget to get clients. In this episode, I’m breaking down simple, free ways to find your first (or next) few cash-based clients — both locally and online. Whether you’re mobile, hybrid, or 100% telehealth, these tips will help you build real momentum.

📌 Inside:

• Where to find your ideal clients — both online and in-person
• Creative ideas for collaborations and local visibility
• How to build relationships that lead to referrals

Want help getting more eyes on your business? Join our DPT to CEO program.

---

Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: DPT to CEO / Dr. Morgan Meese

---

To learn more, visit our website.

Free eBook “So You Want To Start a Solo Practice”

DPT to CEO: Youtube .

Apply for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? The Therapy Business Basics Mini Course is the place to start!

Buy me coffee 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Are you posting on Instagram, trying to do all the things, and still not booking clients? I’ve been there — and I want you to know it’s not your degree or the algorithm that’s holding you back.

Most of the time, it’s a strategy mismatch. In this episode, I’m breaking down the top reasons cash-based PTs aren’t getting clients and what to fix first so your marketing actually works. I’ll show you why visibility without consistency leads to crickets, how unclear messaging keeps your ideal clients scrolling past, and why even great content won’t convert if your offer isn’t clear. We’ll go through what I call the Marketing Triangle and I’ll walk you through the three biggest fixes you can make right now to get unstuck and start filling your schedule without burning out.

*Content mentioned in episode:

How to Know If Your Marketing Is Working | Data Tracking & Analysis for Cash Based Practice Video

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Feeling stuck in the clinic? You’re not wasting your PT degree if you don’t want to treat patients forever or work for someone else. During this episode, I’m sharing five powerful ways you can use your background as a physical therapist to create impact, flexibility, and income without being tied to the treatment table.

We’ll talk about how to lean into education and mentorship, build online health programs, step into digital marketing for other providers, explore writing and copywriting roles, and of course, my favorite option—starting your own cash-based practice. Each one of these is a real, actionable path that can open doors for you outside of the traditional clinic.

If you’re ready to stop choosing between clinic burnout or quitting the profession altogether, you don’t have to. There are so many ways to use your degree on your terms and build a career that feels exciting again.

**Links mentioned during the video:

Therapy Business Basics Mini Course

The Non-Clinical PT Blog

Joe Camoratto at Across the Continuum:

Website

Instagram

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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🎯 *How to plan your week like a CEO without burning out*

Ever hit Friday wondering what you even *did* this week? 😅 If your brain feels like it has 37 tabs open and your calendar’s pure chaos, this episode is for you.

I’m walking you through exactly how I plan my week as a solo cash-based physical therapist and business coach—so I stay focused, make progress, and still have a life *outside* of work.

You’ll learn a simple system to help you prioritize what matters most, protect your time, and build a weekly rhythm that supports both your business and your nervous system. No hustle-and-crash cycles here—just clarity, consistency, and more energy for the things (and people) you care about.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of the DPT to CEO Interview Series, we’re chatting with Dr. Breanna Guettler, founder of Rocket City Performance Therapy—a mobile, cash-based PT practice helping CrossFitters, weightlifters, and high-performing athletes stay strong, mobile, and pain-free. With a background in competitive gymnastics and years of experience in CrossFit, Breanna brings a results-driven, athlete-first approach to rehab that meets people where they’re at—literally and figuratively.

In this conversation, Breanna shares how her intense desire to create a specific vision for her life and future family gave her the clarity and drive to overcome the early hurdles of entrepreneurship. She dives into the mindset shift that helped her push through moments of doubt, the fears she faced when starting her business, how she learned to sell her services, and what she loves (and doesn’t love) about being a business owner. Her advice for new entrepreneurs? Get clear on your “why”—because once you know that, the “how” falls into place. And the “when” is now.

Whether you're a new business owner, a therapist ready to leave the traditional clinic behind, or simply someone looking for a dose of motivation, this interview is full of relatable insights and real-world wisdom from someone who’s built her business from the ground up.

📣 Connect with Bre:

Instagram

Facebook

Website

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Not sure if offering packages in your cash-based practice is the right move?

During this episode, I’m breaking down the pros and cons of session bundles, how to price them without undercharging, and why they can actually help with client retention. I’ll walk you through real examples so you can see how the numbers work—and how to avoid common pricing mistakes. We’ll talk about whether to discount, how to structure your offers, and what to do if someone doesn’t finish their package. If you’ve ever felt unsure when someone asks, “Do you offer a package deal?”, this episode will give you clarity and confidence.

*Link to our FREE pricing calculator.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Talking about your prices doesn’t have to feel awkward or salesy or like you’re trying to convince someone of something. During this episode, I’m walking you through exactly how to explain your cash based PT pricing in a way that feels clear and confident—without rambling, apologizing, or cringing.

If you’ve ever frozen when someone asks, “How much does it cost?” or panicked that they’ll think you’re too expensive, you are not alone.

I’ll show you how to bring up pricing naturally, how to respond if someone hesitates, and how to lead the conversation in a way that actually makes sense for both of you. Because sales aren’t about you—it’s about helping the person in front of you.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠