DPT to CEO: The Podcast

Most content about running a physical therapy practice is built for multi-provider clinics with full admin teams. This episode is for the solo cash based practice owner who is trying to figure out what actually needs to happen between patient sessions — and how to build a business that doesn't eat your entire life.

I work a roughly 25-hour cap on my week. Half of that is client-facing. The other half is the business. In this episode I break down the three systems that go into those hours — sales, marketing, and client delivery — and what each one actually looks like day to day for a solo practice owner.

We cover the 50/50 ratio that keeps you from burning out while still growing, the two pieces of a sales system that make sure nobody falls through the cracks, why marketing without a routine attached to it is just a hobby, the client journey structure most practice owners have never fully mapped including before and during and after, and how to simplify your tech stack so your tools support your workflow instead of overwhelming it.

I also walk through the software I've used since day one, why a premium cash based experience starts with your tools, and the honest gap between knowing what categories to work on and knowing what to actually do at 9am on a Tuesday.If you're seeing patients and somewhere between three thousand and fifteen thousand dollars a month and want this built for your specific practice, the link to book a call is below.

If you're still in the clinic and researching, grab the tools blog post first — it'll serve you better right now.

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Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

The listing said twenty-five dollars a square foot. Six hundred square feet. You did the math — fifteen thousand dollars, maybe doable in a year.

Then somebody had to tell you commercial rent is quoted per square foot per year. That's twelve hundred and fifty dollars a month. Before anything else.

In this episode I break down what renting space for a cash based physical therapy practice actually costs once you add in everything nobody warns you about — deposits, triple net charges, buildout, insurance, utilities — and more importantly, how to know if you're actually ready to sign anything.

We cover why the benchmark you'll find online (rent at 5-12% of revenue) is real but the examples aren't built for you, the revenue you need to be generating before a space makes financial sense, the on-ramp most practice owners skip entirely (gym rental, hour-by-hour, sublease), why you are not a retail store and should stop paying for foot traffic your business doesn't need, and the three-question test to know whether a space actually grows your business or just your expenses.

My own numbers: I hit $10,549.17 in month thirteen. I did not have my own space. I still don't. The space was never the thing.

If you're thinking about renting but not sure if it's the right time, this episode gives you the math to decide — and a clear ladder to climb instead of guessing.

---

Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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After 19 years in traditional outpatient ortho — missing her kids' activities, burned out from back-to-back patients, exhausted from late-night notes — Dr. Payal Sanghvi made a decision that changed everything.

She started Flex Flow Physical Therapy out of her garage gym in San Jose, California. She now sees 18 to 22 patients a week, has a waitlist, works around her family's schedule, works out every day, and makes more in her garage than she ever did in a clinic.

In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Payal to talk through exactly how she built it — and what she wishes she had known sooner.

We get into how she structured her business around her life and family from day one, what she learned about the difference between clinical skills and business skills — and why your license alone will not build a practice, how she handles difficult patient conversations including insurance objections and clients who want to dictate their plan of care, how she gets patients into a garage gym and why they're always blown away when they arrive, how workshops became one of her most reliable sources of new clients, and the one piece of advice she'd give to any PT sitting on the fence right now.

"Just do it. Unless you do it, you will never know."

If you've been wondering whether a garage gym practice is actually viable — or whether leaving your job is worth the risk — this conversation is your answer.

**Connect with Dr. Payal Sanghvi:**

Instagram: @flexflowpt

Website: www.flexflowpt.com

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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The month I invested ten thousand dollars in coaching, I made five hundred and four dollars and seventy cents.

Most people hear that and think — that's terrifying. But here's what I know now that I didn't know then: waiting until you're more financially stable to invest in coaching is one of the most expensive habits in business. And jumping in before you're ready wastes money too.

So how do you actually know which side of that line you're on?

In this episode I share the honest answer — including the one thing that predicts whether coaching works for you better than any revenue number, the specific signs you're actually ready, the signs you're not, and a simple four-question gut check to make the decision without the spiral.

We also get into what my own client data says about the real cost of waiting, why the debt conversation is more honest than most people make it, and the mirror moment that every service-based business owner needs to hear before they decide.

This is episode three in the series "What I've Spent on Coaching and What It Actually Got Me." You don't need to watch the others first — but if you want the full picture, links are below:

How Much I've Spent on Business Coaching as a PT (Was It Worth It?)

Physical Therapy Coaching Levels: Which One Do You Need?

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Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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From the outside, a $47 mini course and a $9,500 coaching program can look almost identical in how they're marketed. So how do you actually know what you're getting? And more importantly, which one is right for where you are right now?

In this episode I break down every level of coaching investment honestly, including where each one stops working, so you can make a smarter decision before you spend anything. And I'll tell you upfront: I sell two of these levels myself. So I'm going to be as honest as I can about when each one is right and when it's not.

We cover what free and DIY content can actually get you and the one thing it can never solve, what a structured low-ticket course like Therapy Business Basics is genuinely built for and where it hits its ceiling, why done-for-you services without coaching is where most practice owners waste the most money, what group coaching and one-on-one programs give you that nothing below them can replicate, what CEO Club is designed for and why buying it too early is its own mistake, and the real variable that determines whether any program works for you — because two people can join the same program and get completely different results.

The answer to which level you need comes down to one question: what is the actual bottleneck in your business right now? Is it information? Accountability? The room you are in? The scale of the problem you are trying to solve? This episode gives you the framework to answer that honestly.

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Since starting my cash based physical therapy practice in 2019, I have invested somewhere between sixty and eighty thousand dollars in business coaching across mini courses, group programs, one-on-one coaching, and a high-level mastermind.

In this episode I am giving you the full honest breakdown of what I spent, what I got out of each investment, the one program I somewhat regret, and the one I love so much I am reinvesting for another year.

This is not a episode about flexing on spending. This is a real accounting of what it looks like to invest seriously in your own growth as a physical therapy practice owner and business coach, and what I would tell my younger self if I could go back and do it differently.

We cover the full breakdown of what I have spent across almost seven years of investing in business coaching, the biggest takeaway about time versus money that changed how I think about every investment decision, what to look for in a coaching program and what red flags to run from, the green flags that tell you a program is worth the investment, and exactly when in your practice journey you are ready to invest in coaching and when you are not.

The most important thing I want you to take away from this episode is that time is a finite resource and money is not. Every month you spend trying to figure this out alone has a real cost — financial, emotional, and in terms of momentum. The question is not whether you can afford to invest in coaching. It is whether you can afford not to.

If you are a physical therapist, occupational therapist, or healthcare provider who wants to leave corporate healthcare and build your own cash based practice, I would love to talk with you.

---

Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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What does it actually take to build a thriving pelvic health physical therapy practice from the ground up — and keep growing it with an abundance mindset instead of a scarcity one?

In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Dr. Melanie Llanes, founder of Best Self Wellness in Jersey City, New Jersey. Melanie serves women at every stage of motherhood through concierge prenatal and postpartum physical therapy, pelvic health PT, restorative yoga, and strength and conditioning. Her mission is simple: help moms train for labor like athletes and recover like pros.

Melanie built Best Self Wellness after seeing how many women in her community were entering birth and postpartum without the tools, support, or confidence they deserved. What started as one clinician with a clear vision has grown into a practice built on genuine care, exceptional client experience, and a mindset that believes there is enough for everyone.

In this conversation we get into what it actually looked like to start a cash based practice while juggling motherhood and a clinical career, the abundance mindset shift that changed how she thinks about competition and growth, what the hiring process taught her about leadership and showing up for a team, how she sells her services without it ever feeling salesy, and the advice she wishes someone had given her when she was just getting started.

If you've been thinking about niching into pelvic health or women's wellness and wondering whether a concierge cash based model is actually viable, this conversation will show you exactly what's possible.Connect with Dr. Melanie Llanes:Website | Instagram

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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One of the most common questions I get from clinicians building their own practice is some version of the same thing: "How do I know when it's time to leave my job?"

The honest answer is that waiting until it feels right is the strategy most likely to keep you employed indefinitely. The practices that grow fastest aren't built by people who waited until they felt ready. They're built by people who had a plan and followed it.

In this episode I walk you through the exact exit strategy framework we use inside DPT to CEO with every student who is still employed when they start building their practice. This isn't about quitting impulsively. It's about making a smart, strategic transition that protects your income while building something real on the other side.

We cover how to assess where you're starting from and what your current employment situation means for your timeline, how much you actually need saved before you make a move and how to think about it like a teeter totter, the revenue milestones that tell you exactly when it's time to reduce hours or leave entirely, why students who stay full time indefinitely have the hardest time growing, and the mindset shift that separates the clinicians who make the leap from the ones who keep waiting.

If you've been telling yourself you'll go all in once things feel more stable, this episode is going to reframe what stable actually means.

---

Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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I sat down with a practice owner this morning and she asked me the question I get more than almost any other: "Where do I even get clients from if it's not referrals and networking groups?"

Here's the honest answer: making referrals your main strategy is the most fragile way to build a cash based physical therapy practice. You don't control the input so you can't control the output. Your revenue is in someone else's hands on someone else's timeline. And that's the exact mechanism behind feast and famine.

In this episode I walk you through what I actually told her and what we teach inside DPT to CEO to help practice owners stop waiting on referrals and start going directly to the people they want to serve.

We cover why referrals only keeps you stuck in inconsistent revenue cycles, the CEO mindset shift that changes how you think about client acquisition, why you need both in-person and online marketing working together and what happens when you only have one, how in-person builds trust fast while online builds reach that lasts, and real examples of practice owners who filled their schedule without a single referral source.

The good news is you do not need permission from a physician, a gym owner, or a networking group to get in front of your ideal client. You can go straight to them. This episode shows you exactly how.

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

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What if you built your entire cash based physical therapy practice without a single paid ad — and nearly seven years later, you're still growing?

In this episode of the DPT to CEO Therapy Entrepreneurs interview series, I sit down with Dr. Sameep Contractor, founder of Karma Rehab, a mobile concierge physical therapy and wellness service serving older adults throughout the Houston area. Sameep works with seniors ages 55 and up — his oldest current client is 103 — helping them improve strength, balance, walking ability, and overall confidence so they can stay active, safe, and independent in their own homes.

Sameep started Karma Rehab in 2019, right before COVID hit, while still doing home health on the side. For years he stayed in the shallow end, unsure if he could fully let go of the steady income. Once he went all in, hired his first two employees with the help of DPT to CEO, and built real systems around his practice, everything changed.

In this conversation we get into how he built a thriving niche practice entirely through word of mouth and community talks, why he averages two in-person presentations a month at senior centers and assisted living facilities, what the hiring process actually looked like and why the second hire was so much easier than the first, how he thinks about leadership versus management and why making it a "we" instead of a "me vs you" dynamic changes everything, and the one quote that captures his whole philosophy on getting started: "Don't be upset by the results you didn't get from the work you didn't do."

If you've been sitting on the fence about starting your own practice, or you're wondering whether a niche mobile practice serving a specific population is actually viable, this conversation will give you the answer.

Connect with Dr. Sameep Contractor: Website

Just getting started? The Therapy Business Basics Mini Course is exactly what Sameep recommends: Therapy Business Basics

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: ⁠DPT to CEO⁠ and ⁠Dr. Morgan Meese⁠

---To learn more, visit ⁠our website⁠.

Free eBook ⁠“So You Want To Start a Solo Practice” ⁠

DPT to CEO: ⁠Youtube⁠

⁠Apply ⁠for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? ⁠The Therapy Business Basics Mini Course⁠ is the place to start!

⁠Buy me coffee⁠ 😄

--

Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠⁠