You don’t need a clinic or a huge ad budget to get clients. In this episode, I’m breaking down simple, free ways to find your first (or next) few cash-based clients — both locally and online. Whether you’re mobile, hybrid, or 100% telehealth, these tips will help you build real momentum.

📌 Inside:

• Where to find your ideal clients — both online and in-person
• Creative ideas for collaborations and local visibility
• How to build relationships that lead to referrals

Want help getting more eyes on your business? Join our DPT to CEO program.

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Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: DPT to CEO / Dr. Morgan Meese

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To learn more, visit our website.

Free eBook “So You Want To Start a Solo Practice”

DPT to CEO: Youtube .

Apply for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? The Therapy Business Basics Mini Course is the place to start!

Buy me coffee 😄

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MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Are you posting on Instagram, trying to do all the things, and still not booking clients? I’ve been there — and I want you to know it’s not your degree or the algorithm that’s holding you back.

Most of the time, it’s a strategy mismatch. In this episode, I’m breaking down the top reasons cash-based PTs aren’t getting clients and what to fix first so your marketing actually works. I’ll show you why visibility without consistency leads to crickets, how unclear messaging keeps your ideal clients scrolling past, and why even great content won’t convert if your offer isn’t clear. We’ll go through what I call the Marketing Triangle and I’ll walk you through the three biggest fixes you can make right now to get unstuck and start filling your schedule without burning out.

*Content mentioned in episode:

How to Know If Your Marketing Is Working | Data Tracking & Analysis for Cash Based Practice Video

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MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Feeling stuck in the clinic? You’re not wasting your PT degree if you don’t want to treat patients forever or work for someone else. During this episode, I’m sharing five powerful ways you can use your background as a physical therapist to create impact, flexibility, and income without being tied to the treatment table.

We’ll talk about how to lean into education and mentorship, build online health programs, step into digital marketing for other providers, explore writing and copywriting roles, and of course, my favorite option—starting your own cash-based practice. Each one of these is a real, actionable path that can open doors for you outside of the traditional clinic.

If you’re ready to stop choosing between clinic burnout or quitting the profession altogether, you don’t have to. There are so many ways to use your degree on your terms and build a career that feels exciting again.

**Links mentioned during the video:

Therapy Business Basics Mini Course

The Non-Clinical PT Blog

Joe Camoratto at Across the Continuum:

Website

Instagram

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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🎯 *How to plan your week like a CEO without burning out*

Ever hit Friday wondering what you even *did* this week? 😅 If your brain feels like it has 37 tabs open and your calendar’s pure chaos, this episode is for you.

I’m walking you through exactly how I plan my week as a solo cash-based physical therapist and business coach—so I stay focused, make progress, and still have a life *outside* of work.

You’ll learn a simple system to help you prioritize what matters most, protect your time, and build a weekly rhythm that supports both your business and your nervous system. No hustle-and-crash cycles here—just clarity, consistency, and more energy for the things (and people) you care about.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of the DPT to CEO Interview Series, we’re chatting with Dr. Breanna Guettler, founder of Rocket City Performance Therapy—a mobile, cash-based PT practice helping CrossFitters, weightlifters, and high-performing athletes stay strong, mobile, and pain-free. With a background in competitive gymnastics and years of experience in CrossFit, Breanna brings a results-driven, athlete-first approach to rehab that meets people where they’re at—literally and figuratively.

In this conversation, Breanna shares how her intense desire to create a specific vision for her life and future family gave her the clarity and drive to overcome the early hurdles of entrepreneurship. She dives into the mindset shift that helped her push through moments of doubt, the fears she faced when starting her business, how she learned to sell her services, and what she loves (and doesn’t love) about being a business owner. Her advice for new entrepreneurs? Get clear on your “why”—because once you know that, the “how” falls into place. And the “when” is now.

Whether you're a new business owner, a therapist ready to leave the traditional clinic behind, or simply someone looking for a dose of motivation, this interview is full of relatable insights and real-world wisdom from someone who’s built her business from the ground up.

📣 Connect with Bre:

Instagram

Facebook

Website

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Not sure if offering packages in your cash-based practice is the right move?

During this episode, I’m breaking down the pros and cons of session bundles, how to price them without undercharging, and why they can actually help with client retention. I’ll walk you through real examples so you can see how the numbers work—and how to avoid common pricing mistakes. We’ll talk about whether to discount, how to structure your offers, and what to do if someone doesn’t finish their package. If you’ve ever felt unsure when someone asks, “Do you offer a package deal?”, this episode will give you clarity and confidence.

*Link to our FREE pricing calculator.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Talking about your prices doesn’t have to feel awkward or salesy or like you’re trying to convince someone of something. During this episode, I’m walking you through exactly how to explain your cash based PT pricing in a way that feels clear and confident—without rambling, apologizing, or cringing.

If you’ve ever frozen when someone asks, “How much does it cost?” or panicked that they’ll think you’re too expensive, you are not alone.

I’ll show you how to bring up pricing naturally, how to respond if someone hesitates, and how to lead the conversation in a way that actually makes sense for both of you. Because sales aren’t about you—it’s about helping the person in front of you.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of DPT to CEO: The Podcast Interview Series, I’m chatting with Cristina Jesurun, a physical therapist and the founder of Dancer’s Choice PT. She works with dancers to help them get out of pain and back to performing at their best — and her story is such a good one.

After years working in outpatient ortho (and then part-time in someone else’s cash-based practice), Cristina realized she was still feeling stuck. The schedule wasn’t hers, the pay wasn’t cutting it, and something was missing.

That all started to shift when she stopped waiting for the “perfect time” and decided to just go for it.

Cristina shares the mindset changes that helped her build her own solo practice — like how she went from offering discounted weekend sessions to fully booked business owner in just 6 months with the help of DPT to CEO. We also talk about what it was like to leave her job, how she handled telling her boss, and how freeing it is now to have total control over her time.

If you’ve been stuck in planning mode or dragging your feet on the things you know you need to do (like forming your LLC or picking a niche), this one’s for you. Cristina’s story is a reminder that taking messy, imperfect action now is always better than waiting for some magical right time that doesn’t exist.

👇 CONNECT WITH CRISTINA

Instagram: https://instagram.com/drcristinajdpt

Website: https://www.dancerschoicept.com

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MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Are you thinking about going cash-based but wondering if it’s actually more profitable than your $40/hour clinic job?

During this episode, we’re breaking down how much cash-based physical therapists really make per hour after overhead, admin time, and everything else that eats into your income.

Spoiler: just because you charge $150–$200 per session doesn’t mean you’re taking home that much.

We’ll walk you through real income scenarios, show you how to calculate your profit per hour (not just revenue), and explain why so many PTs end up with more freedom, control, and earning potential by switching to the cash PT business model.

If you’re tired of trading time for dollars in a packed clinic schedule and want to know what’s truly possible on your own—this one’s for you.

Oh, and check out our pricing calculator linked here.

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MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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If you’re wondering what to charge for your cash-based physical therapy services, you’re in the right place.

During this episode, I’m breaking down the common session pricing tiers — $100, $150, $200+ — and how to actually feel confident picking the right rate for your practice. I’ll walk you through how to price evaluations, follow-up sessions, packages, and even retention programs, so you’re not just guessing or copying what someone else is doing.

Whether you're just getting started or you’re thinking about raising your rates, this will help you feel more aligned with your goals, your value, and the life you’re trying to build.

*Links to How Much Should You Charge as a Cash-Based Physical Therapist? 👇🏼

Blog post

YouTube video

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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