Are you thinking about going cash-based but wondering if it’s actually more profitable than your $40/hour clinic job?

During this episode, we’re breaking down how much cash-based physical therapists really make per hour after overhead, admin time, and everything else that eats into your income.

Spoiler: just because you charge $150–$200 per session doesn’t mean you’re taking home that much.

We’ll walk you through real income scenarios, show you how to calculate your profit per hour (not just revenue), and explain why so many PTs end up with more freedom, control, and earning potential by switching to the cash PT business model.

If you’re tired of trading time for dollars in a packed clinic schedule and want to know what’s truly possible on your own—this one’s for you.

Oh, and check out our pricing calculator linked here.

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MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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If you’re wondering what to charge for your cash-based physical therapy services, you’re in the right place.

During this episode, I’m breaking down the common session pricing tiers — $100, $150, $200+ — and how to actually feel confident picking the right rate for your practice. I’ll walk you through how to price evaluations, follow-up sessions, packages, and even retention programs, so you’re not just guessing or copying what someone else is doing.

Whether you're just getting started or you’re thinking about raising your rates, this will help you feel more aligned with your goals, your value, and the life you’re trying to build.

*Links to How Much Should You Charge as a Cash-Based Physical Therapist? 👇🏼

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YouTube video

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Feeling like you have to post on social media every single day just to get clients? Yeah… no thanks. During this episode, I’m sharing how I consistently attract clients to my cash-based practice without being glued to my phone or spending hours creating content. If you're a physical therapist, OT, or healthcare provider trying to grow a private practice—especially a cash-based one—this is for you.

I’ll walk you through what actually matters when it comes to social media marketing, how to make it work even if you hate posting, and how to spend way less time online without disappearing. Whether you’re just starting out or already a few years in, this approach will help you market smarter, not harder.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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If social media feels like this big scary thing you’re supposed to be doing for your cash-based practice—but you either avoid it altogether or overthink it so much that nothing gets posted—this episode is going to help.

I’m breaking down the easiest way to start showing up online without feeling like it’s a full-time job or like you have to become an Instagram influencer overnight. We’re talking about my go-to 3-post formula (yep, just 3 types of posts: educational, client wins, and a little personal storytime), how to batch and schedule your content in under 2 hours a week, and why you really only need *one* platform to start with.

If you’ve ever said, “I don’t know what to post,” or “I feel awkward on camera,” or “This all just seems like too much,” you’re not alone—and you’re definitely not doing it wrong. Let’s make this social media thing feel way more doable (and maybe even... fun?).

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of the DPT to CEO Interview Series, I’m chatting with Dennis Aguila, PT, one of our DPT to CEO business coaching program grads and the owner of Aguila Pickleball Physio in Orlando, FL. Dennis has built an incredible practice helping pickleball players stay on the court without relying on meds, surgery, or taking unnecessary time off.

We get into what pushed him to finally make the leap into business ownership, how he checks the vibe with potential patients, and the mindset shifts that helped him push past fear and scarcity.

If you're sitting on the edge, wondering if you can actually do this… this episode is for you.

How to connect with Dennis 👇🏼

Instagram: @aguilapickleballpt

Website: https://www.dapickleballphysio.com/

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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So you’re thinking about starting a cash-based PT practice, but you’re like… “How much is this actually gonna cost me?” You might’ve seen blogs or posts saying $30K–$50K — and I’m here to tell you: lol, no. That’s just not it.

During this episode, I’m breaking down what it really costs to get your practice off the ground (hint: it’s way more doable than people make it sound). We’ll talk about realistic startup numbers, how different models (home-based, gym, mobile) can affect your costs, and — maybe most importantly — the sneaky hidden costs of doing it all alone or staying stuck in a job that’s draining you.

If you’re ready to ditch the clinic but not ready to spend $50K just to do it, this episode is for you.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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There are *so* many platforms out there… how do you even know where to start?! 🙃

Should you focus on Instagram for visibility, Facebook for community, or YouTube for authority? And do you really need to make long videos to see results? During this episode, I’m breaking down the strengths of each platform and how to choose the best one based on your goals. Whether you want fast engagement, trust-building, or just a smarter way to reuse content across platforms, I’ve got you covered. You’ll learn which platform works best for local cash-based PTs, how to pick a platform based on your marketing goals, and a simple way to repurpose one post or video across multiple platforms without extra work.

If you’ve ever felt like you’re posting into the void or spinning your wheels on social media, this one’s for you!

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Struggling to show up on social media because you're afraid of messing up, being judged, or not knowing what to post?

You’re not alone! So many cash-based PTs hold back for these exact reasons, but here’s the truth—your ideal clients want to hear from you, and the more you post, the easier it gets. During this episode, I’m breaking down simple strategies to help you overcome the fear of social media, from starting with text posts and stories to using easy prompts that take the stress out of what to say. You don’t have to be perfect—you just have to start. Let’s get you showing up with confidence so you can grow your practice and attract the right people!

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Starting a cash-based practice takes courage, trust, and a deep sense of purpose. In this episode, I sit down with Dr. Marcela Donat, PT, a passionate physical therapist working with women and children, to talk about her journey to launching her own practice. She shares what it was like to take the leap into entrepreneurship, how she navigated challenges along the way, and the mindset shifts that helped her build a business she loves. We also discuss the importance of embracing change, trusting yourself even when doubts creep in, and finding the right support system as a solopreneur.

If you’ve ever felt torn between staying in a job that feels safe and stepping into the unknown of business ownership, Marcela’s story will inspire you to push past fear and take action.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Selling physical therapy isn’t about just being “nice”—it’s about stepping up as a leader. If you feel awkward recommending full plans of care or worry about coming off too pushy, this episode is for you.

We’re breaking down why being too accommodating can actually hold your patients back, how to confidently sell full treatment packages (without feeling salesy), and why owning your expertise leads to better results and a more successful practice. If you’re a cash based practice owner looking to up your sales game, these strategies will help you make more money while giving your patients the care they actually need!

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

Like our content? Buy us a coffee!

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