🎯 *How to plan your week like a CEO without burning out*

Ever hit Friday wondering what you even *did* this week? 😅 If your brain feels like it has 37 tabs open and your calendar’s pure chaos, this episode is for you.

I’m walking you through exactly how I plan my week as a solo cash-based physical therapist and business coach—so I stay focused, make progress, and still have a life *outside* of work.

You’ll learn a simple system to help you prioritize what matters most, protect your time, and build a weekly rhythm that supports both your business and your nervous system. No hustle-and-crash cycles here—just clarity, consistency, and more energy for the things (and people) you care about.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of the DPT to CEO Interview Series, we’re chatting with Dr. Breanna Guettler, founder of Rocket City Performance Therapy—a mobile, cash-based PT practice helping CrossFitters, weightlifters, and high-performing athletes stay strong, mobile, and pain-free. With a background in competitive gymnastics and years of experience in CrossFit, Breanna brings a results-driven, athlete-first approach to rehab that meets people where they’re at—literally and figuratively.

In this conversation, Breanna shares how her intense desire to create a specific vision for her life and future family gave her the clarity and drive to overcome the early hurdles of entrepreneurship. She dives into the mindset shift that helped her push through moments of doubt, the fears she faced when starting her business, how she learned to sell her services, and what she loves (and doesn’t love) about being a business owner. Her advice for new entrepreneurs? Get clear on your “why”—because once you know that, the “how” falls into place. And the “when” is now.

Whether you're a new business owner, a therapist ready to leave the traditional clinic behind, or simply someone looking for a dose of motivation, this interview is full of relatable insights and real-world wisdom from someone who’s built her business from the ground up.

📣 Connect with Bre:

Instagram

Facebook

Website

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Not sure if offering packages in your cash-based practice is the right move?

During this episode, I’m breaking down the pros and cons of session bundles, how to price them without undercharging, and why they can actually help with client retention. I’ll walk you through real examples so you can see how the numbers work—and how to avoid common pricing mistakes. We’ll talk about whether to discount, how to structure your offers, and what to do if someone doesn’t finish their package. If you’ve ever felt unsure when someone asks, “Do you offer a package deal?”, this episode will give you clarity and confidence.

*Link to our FREE pricing calculator.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Talking about your prices doesn’t have to feel awkward or salesy or like you’re trying to convince someone of something. During this episode, I’m walking you through exactly how to explain your cash based PT pricing in a way that feels clear and confident—without rambling, apologizing, or cringing.

If you’ve ever frozen when someone asks, “How much does it cost?” or panicked that they’ll think you’re too expensive, you are not alone.

I’ll show you how to bring up pricing naturally, how to respond if someone hesitates, and how to lead the conversation in a way that actually makes sense for both of you. Because sales aren’t about you—it’s about helping the person in front of you.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of DPT to CEO: The Podcast Interview Series, I’m chatting with Cristina Jesurun, a physical therapist and the founder of Dancer’s Choice PT. She works with dancers to help them get out of pain and back to performing at their best — and her story is such a good one.

After years working in outpatient ortho (and then part-time in someone else’s cash-based practice), Cristina realized she was still feeling stuck. The schedule wasn’t hers, the pay wasn’t cutting it, and something was missing.

That all started to shift when she stopped waiting for the “perfect time” and decided to just go for it.

Cristina shares the mindset changes that helped her build her own solo practice — like how she went from offering discounted weekend sessions to fully booked business owner in just 6 months with the help of DPT to CEO. We also talk about what it was like to leave her job, how she handled telling her boss, and how freeing it is now to have total control over her time.

If you’ve been stuck in planning mode or dragging your feet on the things you know you need to do (like forming your LLC or picking a niche), this one’s for you. Cristina’s story is a reminder that taking messy, imperfect action now is always better than waiting for some magical right time that doesn’t exist.

👇 CONNECT WITH CRISTINA

Instagram: https://instagram.com/drcristinajdpt

Website: https://www.dancerschoicept.com

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Are you thinking about going cash-based but wondering if it’s actually more profitable than your $40/hour clinic job?

During this episode, we’re breaking down how much cash-based physical therapists really make per hour after overhead, admin time, and everything else that eats into your income.

Spoiler: just because you charge $150–$200 per session doesn’t mean you’re taking home that much.

We’ll walk you through real income scenarios, show you how to calculate your profit per hour (not just revenue), and explain why so many PTs end up with more freedom, control, and earning potential by switching to the cash PT business model.

If you’re tired of trading time for dollars in a packed clinic schedule and want to know what’s truly possible on your own—this one’s for you.

Oh, and check out our pricing calculator linked here.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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If you’re wondering what to charge for your cash-based physical therapy services, you’re in the right place.

During this episode, I’m breaking down the common session pricing tiers — $100, $150, $200+ — and how to actually feel confident picking the right rate for your practice. I’ll walk you through how to price evaluations, follow-up sessions, packages, and even retention programs, so you’re not just guessing or copying what someone else is doing.

Whether you're just getting started or you’re thinking about raising your rates, this will help you feel more aligned with your goals, your value, and the life you’re trying to build.

*Links to How Much Should You Charge as a Cash-Based Physical Therapist? 👇🏼

Blog post

YouTube video

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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Feeling like you have to post on social media every single day just to get clients? Yeah… no thanks. During this episode, I’m sharing how I consistently attract clients to my cash-based practice without being glued to my phone or spending hours creating content. If you're a physical therapist, OT, or healthcare provider trying to grow a private practice—especially a cash-based one—this is for you.

I’ll walk you through what actually matters when it comes to social media marketing, how to make it work even if you hate posting, and how to spend way less time online without disappearing. Whether you’re just starting out or already a few years in, this approach will help you market smarter, not harder.

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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If social media feels like this big scary thing you’re supposed to be doing for your cash-based practice—but you either avoid it altogether or overthink it so much that nothing gets posted—this episode is going to help.

I’m breaking down the easiest way to start showing up online without feeling like it’s a full-time job or like you have to become an Instagram influencer overnight. We’re talking about my go-to 3-post formula (yep, just 3 types of posts: educational, client wins, and a little personal storytime), how to batch and schedule your content in under 2 hours a week, and why you really only need *one* platform to start with.

If you’ve ever said, “I don’t know what to post,” or “I feel awkward on camera,” or “This all just seems like too much,” you’re not alone—and you’re definitely not doing it wrong. Let’s make this social media thing feel way more doable (and maybe even... fun?).

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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In this episode of the DPT to CEO Interview Series, I’m chatting with Dennis Aguila, PT, one of our DPT to CEO business coaching program grads and the owner of Aguila Pickleball Physio in Orlando, FL. Dennis has built an incredible practice helping pickleball players stay on the court without relying on meds, surgery, or taking unnecessary time off.

We get into what pushed him to finally make the leap into business ownership, how he checks the vibe with potential patients, and the mindset shifts that helped him push past fear and scarcity.

If you're sitting on the edge, wondering if you can actually do this… this episode is for you.

How to connect with Dennis 👇🏼

Instagram: @aguilapickleballpt

Website: https://www.dapickleballphysio.com/

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/buymorgancoffee⁠