Most clinicians think sales happen in one moment—the yes or no at the start. But what if selling is actually happening at every single visit?

In this episode of the Uncaged Clinician Podcast, David Bayliff breaks down a powerful truth: Clarity beats charisma—almost every time.

We dive into why enthusiasm and likability alone don't create buy-in, why patients say "no" when they're confused (not when it's about price), and how confidence in a clear plan builds trust throughout the entire plan of care.

You'll learn:

• Why relying on charisma can actually cost you clients

• How confusion—not cost—is the real reason patients hesitate

• What clarity really sounds like in patient conversations

• How to explain the plan of care in a way patients actually understand

• When charisma does matter—and how to use it the right way

If you've ever thought, "People like me… so why aren't they saying yes?"—this episode is for you.

Pull up a chair and learn how to sell with calm confidence, clear direction, and ethical authority.

Listen in and start converting clarity into trust.

Never Fall in Love With Your Business… Really?

Why does that advice feel so uncomfortable?

In this episode of the Uncaged Clinician Podcast, host Kevin DeGroot wrestles with a piece of advice that stopped him in his tracks: "Never fall in love with your business." At first glance, it feels counterintuitive—especially for clinicians and helping professionals who are taught to lead with passion and purpose.

So why does it rub us the wrong way? And more importantly… is it actually good advice?

Kevin unpacks the tension between passion and pragmatism, exploring what it means to love what you do without becoming emotionally attached to the vehicle of your business. He dives into the difference between loving the business itself versus loving the impact, outcomes, and opportunities it creates—and how confusing the two can lead to burnout, poor decision-making, or missed opportunities.

In this episode, we explore:

• Why "never fall in love with your business" feels so unsettling

• The danger of tying your identity too closely to your business

• How passion can both fuel growth and cloud judgment

• Why your business is a tool, not the destination

• How staying objective can protect you from burnout and stagnation

This isn't a black-and-white answer episode—it's an invitation into a deeper conversation. One that challenges soundbite advice and asks you to think more critically about how emotion, logic, passion, and purpose should show up in your business decisions.

If you've ever felt torn between loving your work and staying clear-headed as an owner, this episode is for you.

The Uncaged Clinician Podcast — where we think differently, do differently, and go countercultural to uncage clinicians and revitalize healthcare.

In this episode of the Uncaged Clinician Podcast, host David Bayliff breaks down the 3 non-negotiables for predictable practice growth—and why trying to "do everything" is often the very thing holding clinic owners back.

Many practice owners say their leads come from "everywhere," but in reality, that usually means nothing is optimized, owned, or scalable. David unpacks why predictable growth requires clarity, intentionality, and systems—not hustle or luck.

You'll learn:

• Why every growing clinic needs at least one primary lead source that is predictable, measurable, and intentional

• How spreading your marketing across too many channels keeps your practice average

• The power of one clear message—who you help, the problems you solve, and why your clinic must exist

• Why adding services, populations, or team members too early can dilute growth

• How having one solid follow-up system can dramatically improve conversions without more leads

• Why speed, consistency, and personalization win over being "loud" in marketing

If you're a clinic owner looking to simplify growth, improve conversions, and build a practice that scales with confidence—not chaos—this episode is a must-listen.

Tune in and learn how to create predictable growth by doing fewer things better.

Has your clinic matured… but your marketing hasn't?

In this episode of the Uncaged Clinician Podcast, host David Bayliff speaks directly to the established practice owner who feels like their marketing efforts are busy—but not effective.

Many clinic owners continue marketing like a startup long after their practice has grown. The result? Confusion, burnout, flat revenue, and stalled growth. In this conversation, David breaks down why marketing must evolve as your clinic evolves—and how clarity, not more activity, is the real growth lever.

You'll learn:

• The key difference between startup marketing and established-practice marketing

• Why visibility matters early—but clarity and trust drive growth later

• The 3 levels of marketing maturity:

  • Activity-based marketing (busy, reactive, exhausting)

  • System-based marketing (focused, repeatable, efficient)

  • Brand-driven marketing (aligned, scalable, trust-building)

• How unclear messaging creates objections—and costs you real revenue

• Why consistency beats creativity when it comes to sustainable growth

• What branding actually is (and why it's not your logo or colors)

If your marketing feels heavy, scattered, or stuck—and your growth has plateaued—this episode will help you identify bottlenecks, refocus your message, and choose one clear marketing priority to work on over the next 90 days.

Whether you're an established clinic owner or a newer practice planning for the future, this episode will challenge you to ask one powerful question:

Has your marketing matured with your clinic?

Tune in, reflect, and start marketing with intention.

What if understanding risk actually gave you more freedom to grow your practice—not more fear?

In this episode of the Uncaged Clinician Podcast, host David Bayliff sits down with Dr. Michael Uzar, PT, founder of Rehab Risk Consulting, for a powerful conversation on risk management, business ownership, and non-traditional career paths for clinicians.

Michael shares his journey from PTA to PT to health system risk manager—and how those same clinical skills translate into protecting practices from liability, licensure issues, and reputation damage. Together, they break down what risk management really is, why it matters for rehab business owners, and how proactive communication and strong relationships can reduce the likelihood of lawsuits and patient fallout.

You'll also learn:

• Why most clinicians overestimate risk—and how that fear can stall growth

• The difference between liability insurance and true risk management

• Common blind spots for practice owners (HIPAA, social media, informed consent, patient termination, and more)

• How transparency, apology, and trust can protect both patients and your business

• Why clinicians' skills are far more transferable than they think—and how to step into non-clinical roles with confidence

Whether you're a new or seasoned practice owner—or a clinician exploring non-traditional paths—this episode will help you think like a risk manager without becoming paralyzed by fear.

Learn more about Michael's upcoming CEU courses, certifications, and consulting at RehabRiskConsulting.com or email Michael directly at [email protected]

You can also follow Michael on Instagram at @rehab_risk_consulting

As always, if this episode brought you value, share it with a fellow clinician or business owner—and help more professionals break free from the cage.

At UNCAGED CLINICIAN, we offer short term guidance to help you to get started in your practice or to help the seasoned owner problem sovle through a particular challenge. Schedule a call with us to learn more at uncagedclinician.com/schedule Be sure to check out resources we have available on-line at uncagedclinician.com

As we kick off 2026, the Uncaged Clinician Podcast is setting the tone for intentional growth—for you, your team, and your practice.

In this episode, host David Bayliff dives into one of the most underutilized yet powerful tools in healthcare business growth: client and team feedback loops. Caring about your patients isn't enough—clarity comes from understanding the client experience from their perspective, not just your own.

You'll learn:

• Why most practice owners assume things are going well—until patients drop off

• How feedback loops shift your business from reactive to proactive

• The 3 essential components of an effective feedback loop: Collection, Communication, and Correction

• How to turn client feedback into actionable team growth (without blame or defensiveness)

• Simple, intentional ways to collect feedback that actually drives change

• Why strong feedback loops create raving fans, stronger teams, and a business that's easier to lead

David also shares how feedback loops help align your daily operations with your mission, values, and vision—so your team understands what excellent care truly looks like from the client's point of view.

If you've ever wondered why patients stop scheduling, why retention dips, or why your team feels stuck, this episode will challenge how you think about growth and give you a practical framework to move forward.

Ready to go deeper? Learn more about Uncaged University or the 6-Week Push Coaching Program by scheduling a call at uncagedclinician.com/schedule.

As we close out 2025, Kevin DeGroot and David Bayliff sit down for an honest, reflective conversation about what this year has really required of clinicians, business owners, and leaders.

This isn't a highlight-reel episode. It's a grounded discussion about mental fatigue, seasons of change, identity versus titles, and why building a business gets exponentially harder when life itself is demanding so much of your energy.

In this episode, Kevin and David unpack:

• Why mindset and mental health matter more than ever when building a business

• How seasons of change force us back to fundamentals—and why that's not a step backward

• The difference between who you are and what you do (identity vs. identifiers)

• Why "simple" and "boring" businesses often lead to the most sustainable and fulfilling lives

• How defining success for yourself—not society—can change everything

If you've felt tired, overwhelmed, or quietly questioning whether the grind is worth it, this episode will meet you where you are and remind you that faithful progress in the mundane is often what sets you up for long-term success.

🎧 Listen now and reflect with us as we prepare for what's next.

In a Challenging Season, Don't Quit!

If you're an entrepreneur or clinician and this year hasn't gone the way you hoped, you're not alone—and this episode is for you.

As the year comes to a close, many business owners find themselves discouraged, exhausted, and questioning whether it's worth continuing. In this episode of The Uncaged Clinician Podcast, David Bayliff speaks directly to entrepreneurs who feel stuck, behind, or tempted to quit.

David shares five practical and encouraging reminders to help you regain perspective, renew your energy, and keep moving forward when things feel heavy. From remembering the courage it took to start, to shifting from short-term frustration to a long-term mindset, this episode is a powerful reminder that a tough season does not define your calling—or your future.

You'll be encouraged to:

• Recognize the courage and grit you already possess

• Reflect on how far you've come (even if it doesn't feel like enough)

• Reconnect with your "why" and what's truly at stake

• Stop despising small beginnings and play the long game

• Embrace rest as a necessary part of sustainable growth

If you're feeling worn down, discouraged, or questioning your next step, this episode will remind you why you started—and why quitting now may cost you the very freedom you're working toward.

Make the next 90 days count. Apply to UNCAGED UNIVERSITY and receive the roadmap, plus optional 1:1 support by clicking the link below.

Book your APPLICATION CALL: https://uncagedclinician.com/schedule

Explore our programs and other offerings at uncagedclinician.com

Tune in, get encouraged, and remember: don't quit—you may be closer than you think.

Most clinicians are great at caring for patients—but struggle to understand why and how they actually get paid as business owners.

In this episode of the Uncaged Clinician Podcast, Kevin DeGroat breaks down a practical, clinician-friendly approach to money using an adapted Profit First framework designed specifically for service-based practices where the owner wears every hat.

You'll learn why "whatever's left in the bank" is a dangerous way to pay yourself, how to separate your roles as owner, clinician, administrator, and growth leader, and why not all hours in your business are worth the same.

Kevin explains:

• Why bank-balance accounting leads to overspending and underpaying yourself

• How to think about pay differently as an owner vs. a treating clinician

• Why administrative work should be paid at a different rate than patient care

• How understanding role-based pay makes hiring easier (and less emotional)

• When it actually makes sense to stop seeing patients altogether

If you're a solopreneur—or planning to hire your first admin or clinician—this episode will help you build financial clarity, peace, and a sustainable growth plan.

👉 Want help structuring your finances the right way? Book a Growth Strategy Call using the link in the show notes.

uncagedclinician.com/schedule

Resource-Based Marketing: Choosing the Right Strategy for the Practice You Have Today

In this solo episode, Kevin breaks down one of the most important — and most misunderstood — principles in building a thriving cash-based practice: resource-based marketing. Instead of chasing every shiny strategy, Kevin explains why the best marketing plan is the one that aligns with the resources you actually have in abundance right now — whether that's time, money, relationships, or skill set.

Using real client examples, Kevin shows how two practice owners with completely different resources require completely different marketing approaches — and how choosing the wrong strategy leads to frustration, wasted money, and inconsistent caseloads.

You'll learn how your resources evolve over time, why your marketing must shift as your business grows, and how to avoid the classic roller-coaster of feast-and-famine patient volume.

In This Episode, You'll Learn:

• Why there is no one-size-fits-all marketing strategy for healthcare practice owners

• How to identify whether you're time-rich, relationship-rich, financially-rich, or skill-set-rich

• Why some practitioners build full caseloads without ever spending a dollar on ads

• When Facebook ads, PPC, and paid strategies actually make sense — and when they're a terrible idea

• The hidden danger of relying on time-heavy strategies as your practice grows

• How to evolve from time & energy marketing to financial & systems marketing as your caseload expands

Who This Episode Is For:

Practice owners who feel stuck, overwhelmed, or unclear about which marketing strategy will actually produce consistent results — and who want a principle-based approach instead of cookie-cutter tactics.

Ready to Build a Marketing Plan That Fits You?

If this episode resonates and you want support crafting a strategy based on your actual resources and strengths, reach out to the Uncaged Clinician team. We'd love to help you build a plan that drives more clients, more revenue, and more impact.

Go to uncagedclinican.com for more information