Resource-Based Marketing: Choosing the Right Strategy for the Practice You Have Today

In this solo episode, Kevin breaks down one of the most important — and most misunderstood — principles in building a thriving cash-based practice: resource-based marketing. Instead of chasing every shiny strategy, Kevin explains why the best marketing plan is the one that aligns with the resources you actually have in abundance right now — whether that's time, money, relationships, or skill set.

Using real client examples, Kevin shows how two practice owners with completely different resources require completely different marketing approaches — and how choosing the wrong strategy leads to frustration, wasted money, and inconsistent caseloads.

You'll learn how your resources evolve over time, why your marketing must shift as your business grows, and how to avoid the classic roller-coaster of feast-and-famine patient volume.

In This Episode, You'll Learn:

• Why there is no one-size-fits-all marketing strategy for healthcare practice owners

• How to identify whether you're time-rich, relationship-rich, financially-rich, or skill-set-rich

• Why some practitioners build full caseloads without ever spending a dollar on ads

• When Facebook ads, PPC, and paid strategies actually make sense — and when they're a terrible idea

• The hidden danger of relying on time-heavy strategies as your practice grows

• How to evolve from time & energy marketing to financial & systems marketing as your caseload expands

Who This Episode Is For:

Practice owners who feel stuck, overwhelmed, or unclear about which marketing strategy will actually produce consistent results — and who want a principle-based approach instead of cookie-cutter tactics.

Ready to Build a Marketing Plan That Fits You?

If this episode resonates and you want support crafting a strategy based on your actual resources and strengths, reach out to the Uncaged Clinician team. We'd love to help you build a plan that drives more clients, more revenue, and more impact.

Go to uncagedclinican.com for more information

Have you ever felt "successful" on paper but completely misaligned inside?

What would it take for you to finally choose the version of your career that actually feels like yours?

Hey UNCAGED CLINICIANS, it's David Bayliff here, and I'm excited to hang out with you for another episode of the Uncaged Clinician Podcast. Today's a fun one! I'm joined by the incredible Mitchell Hall, owner of Rhythm Holistic Manual Therapy. Mitchell's a guy who went from regional director of a booming PT company to carving out his own path in the world of holistic manual therapy. And trust me… you're going to feel this one. We're diving into calling, fear, faith, and what it takes to say yes to the path that's meant for you.

Here's what we dive into in this episode:

• Mitchell's transition from regional director to entrepreneur

• How fascial counterstrain transformed his approach to care

• The emotional and mental challenges of leaving a stable job

• How to identify when your values no longer align with your work

• The importance of faith, clarity, and long-term vision

• Practical advice for clinicians who want to start their own practice

• Why objective counsel matters more than ever in entrepreneurship

If there's one thing Mitchell teaches us, it's this: purpose has a way of pushing you forward even when fear tries to pull you back. Entrepreneurship in healthcare isn't easy, but it's gratifying when it aligns with who you are and how you want to serve. I hope his journey inspires you to trust the voice within you, seek wise counsel, and take bold steps toward the calling that has been nudging at your heart.

Uncaged Hack: "If you're fearful, don't be afraid to get counsel from someone who's going to keep it very objective." —Mitchell Hall

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Are your outreach efforts feeling more like dead ends than real connections?

What if the problem isn't what you're doing but how you're approaching people?

Hey, it's David Bayliff. If you've dropped off lunches, left notes, and followed up only to hear crickets, you are not alone. In this episode, I break down why those plays miss and the simple shift that opens doors with gatekeepers and ideal clients: make it about them, not you. Here's what we dive into in this episode:

• The common frustrations clinicians face when trying to engage with gatekeepers

• Why traditional "drop-by tactics" often fail

• What it means to "serve first" in real-world scenarios

• How to nurture leads without feeling salesy

• Practical ways to provide value and build trust

• Adjusting expectations of what "success" looks like in outreach

I want you to remember this: relationships take intention. When you stop trying to get something and start aiming to give something, everything changes your results, your conversations, and the energy you bring into each interaction. These small shifts compound over time, and they're what will ultimately help your practice grow. Uncaged Hack: "The shortcoming of these strategies is that they create a relationship that is essentially one-way transactional." —David Bayliff

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Bad first inning? Bad quarter? Seven days later, the Dodgers were champions. Here's how to engineer your own comeback. David Bayliff pulls bite-sized business lessons from the 2025 World Series (Dodgers vs. Blue Jays). Big swings, clutch moments in Games 3 and 7, and unexpected wins become takeaways on resilience, focus, and perspective. You will learn how to stay determined, adapt under pressure, and maintain a strong belief, especially when the score looks lopsided. Here's what we dive into in this episode:

• World Series Recap (quick context)

• Game Three Thriller

• Key Players & Moments

• Unexpected Heroes

• Turning Around a Bad Start

• Maintaining Focus Under Pressure

• Believing in Yourself

• Never Too Old to Be Awesome

Uncaged Hack: "You're going to get your big hit. Stay sharp and keep stepping up to the plate." —David Bayliff

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Drowning in charting? See how Jane APP AI Scribe turns live session audio into clean notes so you finish on time and go home on time. David Bayliff and co-host Kevin DeGroot sit down with Erin Hill from Jane to unpack AI Scribe, Jane's new AI note-taking tool. We cover how it records sessions and drafts clean, structured notes so clinicians can focus on patients instead of paperwork. Kevin shares his beta experience and the real hours he's saving each week, plus tips for getting started fast. Here's what we dive into in this episode:

• How AI Scribe works and why it's a game changer for clinicians

• Kevin's first hand experience and workflow transformation

• Legal and consent best practices for recording sessions

• Tips for introducing AI tools to patients with ease

• What's next for Jane and future AI Scribe updates

At the end of the day, we all want tools that help us, not replace us. That's exactly what AI Scribe does. It gives clinicians back their time while keeping patient care front and center. So, if you're ready to ditch the endless charting and bring more energy to your sessions, this episode's for you. Uncaged Hack: "We're not in search of perfection here. We're in search of progress." —Erin Hill From Jane APP Book your free Jane demo to cut admin time this week: https://janesoftware.partnerlinks.io/c5i3p91u17t0

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Felt like you're running on a treadmill, putting in all the effort but going nowhere?

What's that one thing you know you should be doing, but you just can't seem to start?

What's up, everyone? I'm your host, David Bayliff, and welcome back to the Uncaged Clinician podcast! Today, I'm sharing the mic with my great friend and team member, Hannah DeGroot, and we're diving into a topic that hits close to home for everyone: that feeling of being absolutely stuck. We're getting super honest about the universal experience of feeling trapped, whether it's in your business, your career, or just life in general. It's an easy place to get to, and honestly, none of us are immune to feeling stuck. It's time we talk about it openly.

Here's what we dive into in this episode:

• The common culprits that lead to feeling trapped (and why you're not alone).

• Why obsessing over the outcome can actually sabotage your progress.

• The profound importance of having a support system to lean on.

• How to harness gratitude and humility to change your internal perspective.

• My personal sports analogy for focusing on execution over the result.

• Turning your feeling of resistance into curiosity to start moving forward.

We break down what it means to be stuck and, more importantly, how to get yourself moving again. My challenge to you is to identify just one thing you can take control of right now and to ask yourself: "Where are you resisting, and how can you turn that resistance into curiosity?" We're all on this journey together, and remember, there's always purpose and growth to be found, even in the "stuck" seasons.

Uncaged Hack: "It's incredibly frustrating at best. It's frustrating. I think worse. It's really painful to be desiring something that you don't have and to feel trapped in that." —Hannah DeGroot Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Have you felt this before, walking into a room and instantly feeling like you didn't belong? What if the key to confidence isn't waiting until you feel ready but choosing to step in anyway?

David Bayliff and his co-host today, Hannah DeGroot, tackle the confidence gap, imposter syndrome, feeling underqualified, and how to move anyway. Hear practical mindset tips from Hannah's coaching and real stories about taking action before you "feel ready." Walk away with simple steps to build confidence one decision at a time.

Here's what we dive into in this episode:

• Understanding the confidence gap and why it's so common

• How imposter syndrome and comparison syndrome sneak into your professional growth

• The truth about building confidence through practice and repetition

• The concept of "borrowed belief" and how it empowers you

• Why discomfort is a sign you're moving toward growth

Remember this: feeling underqualified doesn't mean you are underqualified. The only way to bridge the confidence gap is to walk across it one brave step at a time. Let this episode remind you that your experiences, perspective, and voice have real value. You belong in every room you choose to walk into.

Uncaged Hack: "Are you comparing yourself to find worth, or are you comparing yourself to find motivation?" —Hannah DeGroot

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Are you starting your own practice and wondering how to set yourself up for long-term success? Or maybe you're already in business but struggling with boundaries, self-awareness, and growth? If so, this episode is definitely for you. Kevin DeGroot sits down with his wife, Hannah, to talk mindset and practicals for new owners clarity, confidence, and a sustainable path. They highlight one powerful tool most skip: boundaries. Learn how setting them early prevents burnout, reduces resentment, and keeps your business (and life) steady.

In this episode, they'll cover the following topics with you:

• Why boundaries are essential to prevent burnout

• The balance between financial safety and complacency

• How self-awareness shapes leadership and business success

• The role of communication and connection in building a practice

• Why embracing humility and a growth mindset makes the journey smoother

Starting a practice is both exciting and challenging, but the right mindset can make all the difference. If you take away anything from this episode, let it be this: growth doesn't come from perfection it comes from clarity, humility, and intentional action. Hannah and I can't wait for you to listen, reflect, and hopefully feel a little more confident about your next steps.

Uncaged Hack: "It is way, way, way easier to flex on boundaries that you've set rather than it is to try and tighten boundaries that were too flexible in the beginning." —Hannah DeGroot Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Ever felt "comfortable" but called to more? What would it take to start your own practice? David Bayliff chats with PT Zach Schmucker about leaving a stable job to launch ReKinect Physical Therapy in Florida. Zach gets real about the fears, early wins, and mistakes, as well as the lessons that helped him transition from employee to owner. If you're eyeing the leap, this is your nudge. In this episode, they'll cover the following topics with you:

• Zach's journey from Indiana to Florida, and how he started

  ReKinect Physical Therapy

• The spark that pushed him toward entrepreneurship

• Overcoming fear and finding peace in uncertainty

• The role of identity and faith in building a business

• Recognizing your true value as a clinician

• Key lessons for anyone considering launching their own practice

This conversation is packed with wisdom and encouragement. If you've been sitting on the edge of a big decision, Zach's story might be the push you need to trust the process and take that first step. The big lesson? Growth is never comfortable, but it's always worth it when you're stepping into who you were meant to be.

Uncaged Hack: "Growth oftentimes is painful, right? You're not going to grow unless you're challenged." —Zach Schmucker

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101

Why do some rise under pressure while others stall, and how do athletes and founders train that grit? David Bayliff sits down with business coach and former pro athlete Matt Phillips to show why confidence is built, not born. They cover simple ways to train it daily, how it drives leadership, communication, and accountability, and how lessons from sport carry into business and life. If you want to show up, make tough calls, and lead better, this one's for you. In this episode, they'll cover the following topics with you:

• Why confidence is the #1 skill for success

• The connection between sports and business leadership

• How to reset when your confidence takes a hit

• Strategies for building confidence through practice and reflection

• Why relationships and community fuel mental toughness

I want you to remember this: confidence is not about perfection, it's about belief. Belief that you can accomplish the task, no matter the challenge. If you start from that place, good things will happen.

Uncaged Hack: "I believe the number one skill you have to build and continue to grow and develop throughout your entire life to be successful at anything is confidence." —Matt Phillips Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below. Book your application call: https://uncagedclinician.com/schedule Explore the program: https://uncagedclinician.com/university-101