Physical therapy doesn’t lack ideas — it lacks follow-through.

In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.

• Why habits beat motivation
• The danger of “safe rooms” where nothing leaves the room
• Why you are the profession — not “they”
• How chapters and sections could engage members year-round
• Why studying success beats obsessing over failure

• EMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.
• ???? https://www.empoweremr.com
• U.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.
• ???? https://www.usph.com
• Brooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.
• ???? https://www.brooksihl.org

???? https://www.ptpintcast.com

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.

???? What You'll Learn:

• Why traditional reimbursement is broken — and what to do instead
• How to use social media and media monetization to scale beyond the table
• The mindset shift from practitioner to content-powered business owner
• Real talk about fair pay, "quality care," and licensing fears
• Why some PTs still push back against innovation

????️ This episode is fire for:

• Cash-based PTs
• Creators in healthcare
• Anyone tired of billing gymnastics
• Clinicians wanting to scale without burning out

???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.

In this episode:

• What AI literacy actually means for PTs and students
• How Hoda built a clinical-grade AI platform for remote monitoring and documentation
• Where AI fits into simulation-based education and hybrid care
• Why she believes AI will never replace PTs — but it will eliminate low-value care

Guest Links:

• HemScap: https://hemscap.com
• Email: [email protected]

Sponsor Shoutouts:

• ????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships
• ???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org
• ???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com

???? Subscribe & Follow:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
• Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
• YouTube: https://www.youtube.com/@PTPintcast
• Instagram: https://www.instagram.com/ptpintcast
• Website: https://www.ptpintcast.com/

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.

Topics Covered:

• Why visibility ≠ success
• The danger of targeting “everyone”
• How to develop clear psychographic profiles
• Creating emotionally relevant content in healthcare
• Examples of content that converts (and doesn’t)

Guest: Andrea Tager

???? LinkedIn: https://www.linkedin.com/in/andreatager/

Sponsor Shoutouts:

• ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org
• ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com
• ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com

PSA:

Support kids through Go Baby Go and their ride-on mobility projects → Learn More

In This Episode:

• Matt's path from employee to clinic owner
• Creating cash-pay offers without alienating insurance patients
• Using school outreach and combines to drive youth athlete business
• How a “third place” clinic model beats traditional marketing
• Building a team your community trusts — and clinicians want to join
• The mindset (and coaching) that made ownership feel possible

Sponsored By:

• ???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs
• ???? Mid-Roll: Empower EMR – Streamlined documentation that just works
• ???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.

What You’ll Learn:

• Where patients are dropping off — and why
• Why your intake form is probably working against you
• How self-referral is flipping traditional marketing
• Concierge PT pricing and perception shifts
• Fixes that scale without hurting patient trust

Sponsors:

• Pre-Roll: Brooks IHL → https://www.brooksihl.org
• Mid-Roll: EMPOWER EMR → https://www.empoweremr.com
• Pre-Parting: U.S. Physical Therapy → https://www.usph.com

PSA: Go Baby Go → Support mobility for kids: [Link Placeholder]

Subscribe & Follow:

Apple → https://apple.co/3IP8U0O

Spotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

Website → https://www.ptpintcast.com/

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.

In this no-fluff conversation, Danny breaks down:

• The #1 KPI every clinic owner should obsess over
• Why most PTs sabotage evaluations without realizing it
• How to shift from reactive rehab to proactive, lifestyle-based care
• His honest story of scaling too fast — and almost losing it all
• The power of asking patients what they really want next

This is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.

00:00 – Intro

02:13 – How Danny found purpose again after burnout

06:51 – Why most PTs suck at evaluating patients

12:34 – Lifetime patient value: what most clinics miss

17:02 – The ONE KPI to track: continuity percentage

22:45 – Scaling too fast: how Danny almost lost his clinic

28:19 – Selling wellness, performance, and lifestyle services

35:10 – How to market to returning patients

41:25 – Burnout reset routines

47:00 – Legacy advice + “Climb the right mountain”

54:00 – Parting Shot: Your perfect week starts with this

• ???? Danny Matta’s Book: “Fuck Insurance”
• ???? PT Biz Accelerator
• ???? Danny Matta on YouTube

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.

What You’ll Learn

• How to generate $5K in 3 days using value-stacked offers
• Why PT clinics should sell like optometrists and bike shops
• The “unlicensed companion” model that’s disrupting elder care
• Drop-shipping and affiliate sales: passive income from trust
• How to create real value outside the insurance model

Hosts

???? Jimmy McKay – PT Pintcast

???? Dave Kittle – The Dave Kittle Show

???? Tony Maritato – MedicareBilling

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)

Series: PT Pintcast

Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney

Host: Jimmy McKay | ptpintcast.com

• Why marketing fails when it doesn’t match real buyer behavior
• The problem with “patchwork” branding
• Why Apple’s marketing works and yours doesn’t (yet)
• How to fix mushy positioning statements
• The power of speaking directly to your ideal audience
• Why motion ≠ progress

[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)

[00:04:12] Sales process vs. the real customer journey

[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google

[00:12:10] Random acts of marketing = random results

[00:16:40] Tactics vs. Strategy: The content trap

[00:23:18] What branding really means (and what it doesn’t)

[00:29:10] Patchwork marketing gets patchwork results

[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity

[00:42:55] Messaging mistakes clinics make

[00:49:00] Game time: Mushy or Mighty (live feedback)

[00:54:00] Andrea’s parting advice for clinic owners

[00:57:00] What’s next on PT Pintcast

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.

In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.

???? What you’ll learn:

• How Jimmy transitioned from rock radio to PT school
• The origin story of PT Pintcast
• Why communication matters more than credentials in PT
• How podcasting can grow your career, clinic, or impact
• What to do with imposter syndrome (hint: keep going)