By Jimmy McKay, PT, DPT
4.8
189189 ratings
The podcast currently has 1,380 episodes available.
We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey.
0:01.881 - Welcome and Introduction
0:11.045 - The Story Behind the Chair
0:42.670 - Professional Praise and Publications
1:32.153 - Books and Their Impact
2:24.174 - Soccer and Baseball Books
3:45.115 - Birth of the JAG Method
4:47.598 - From Brooklyn to Staten Island
7:00.053 - Lessons from Family Business
9:15.803 - The Humility Practice
10:13.507 - Building Relationships and Community
13:13.073 - Founding JAG Physical Therapy
14:44.448 - Scaling from One to Two Clinics
15:24.943 - Importance of Retaining Talent
18:38.122 - Meeting Gene Simmons
20:43.344 - Lessons from KISS and Marketing
23:32.626 - Mentorship and Family Influence
25:32.348 - Final Words of Wisdom
From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!
We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact.
Key Highlights:
00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.
00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.
00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.
00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.
00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.
00:01:45 - Documenting Daily Practice for Content
00:16:32 - Revenue Models from Successful YouTubers
00:30:24 - The ATI Stock Story and Lessons for PTs
00:40:15 - Creating Authentic Connections with Content
00:50:05 - Customer Loyalty & Turning Patients into Content
We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.
Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology.
00:00 – Intro to BlazePod & MC Cummings
05:32 – The Competitive Edge in Therapy: Motivation Through Tech
12:15 – Improving Cognitive Agility in Physical Therapy
17:55 – Application in Geriatric and Pediatric Patients
25:30 – Future Technology: Integrating Data and BlazePod
33:08 – Practical Examples & Use Cases
41:36 – The ROI of BlazePod in Clinics
Discover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes.
We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.
Key Discussion Points:
[00:01:15] Introduction to BlazePod Technology in Therapy
[00:10:45] Competitive & Motivational Aspects of Reaction Training
[00:17:30] Using BlazePod in Geriatric and Pediatric Settings
[00:27:15] Future Innovations & Data-Driven PT with BlazePod
[00:37:05] Real-World Success Stories & Applications
About the Guest:
MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.
Connect with Us:
Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.
Keywords:
Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices.
00:00 - Introduction: Why Diagnostic Tech Matters in PT
05:12 - Leveraging Diagnostic Ultrasound in Practice
15:33 - Building Patient Trust with On-the-Spot Diagnostics
23:45 - Marketing Strategies for PTs Using Innovative Tech
34:10 - Monetizing Content and CPM/RPM Breakdown
42:20 - Real-World Examples and Case Studies in PT
51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It
01:02:44 - Parting Thoughts and Closing Remarks
This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.
Key Points Discussed:
How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.
Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.
Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.
Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.
Special Guests:
Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).
The intriguing concept of "clinical theater" in physical therapy.
This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes.
From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.
Key Discussion Points:
What is "clinical theater," and why does it matter in patient care?
How non-clinical factors impact perceived value and outcomes.
Case studies: Integrating technology and environmental elements in PT.
Strategies for creating transformative patient experiences.
Using negotiation tactics to build strong relationships with clients.
Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.
In This Episode:
Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.
Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)
Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force.
She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting.
0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories
2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force
6:18 - Embedded Care Model Explained
8:40 - Space Force’s Holistic Health Approach
10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine
13:40 - Wearable Technology and Military Fitness Innovations
16:55 - Why Space Force Recruits Cognitive High Performers
19:08 - Tactical vs. Civilian PT: Key Differences
21:35 - How Stand-Up Comedy Balances High-Stakes Work
24:00 - Improv and PT: Using Humor in Healthcare
28:42 - Space Force: A New Frontier for PT Professionals
31:00 - Sarah’s Parting Advice for Clinicians
From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation.
If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor.
Key Points Discussed:
Sarah Ward’s path to Space Force as a PT and health integrator
The groundbreaking embedded care model in the Space Force
How preventative and lifestyle medicine support cognitive and physical performance
Insights into wearable tech studies and military fitness innovations
The role of humor in balancing a high-intensity career
Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization.
Relevant Keywords:
The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.
In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management.
00:00 - Intro
01:45 - Hybrid Care Explained
05:30 - Walmart Health Insights
09:45 - MoviHealth’s Virtual Care
14:30 - Trust in Integrated Care
19:20 - The Future of PT
25:15 - Career Lessons
33:45 - Parting Shot
Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.
Key Highlights:
The role of trust and collaboration between healthcare providers in hybrid care models.
How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.
Why geography and time should no longer be a constraint for patients seeking physical therapy.
The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.
Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.
Special Guest:
Stephen Clark, Clinical Innovations Director, Confluent Health
We dive into the ongoing debate:
Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability?
Chapters:
0:00 – Introduction: Motivation vs. Accountability in PT
3:25 – Whose Job Is It to Motivate? Shifting PT Goals
12:40 – Understanding Patient Responsibility & PT Boundaries
20:15 – Matching Therapy Styles to Patient Personalities
25:45 – "Celebrity PT" Branding: Making Therapists Local Stars
33:05 – Innovative Marketing Tactics for Clinics
41:20 – PTs' Communication Goal: Achieving Patient Understanding
49:30 – Testing New Marketing Models for PT Clinics
54:00 – CSM Live Podcast Idea and Final Thoughts
Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.
Key Topics Covered:
The balance of motivation and patient responsibility in PT
How understanding the right patient goals transforms outcomes
Elevating therapists as “celebrity” practitioners in the community
Innovative marketing strategies for attracting and matching the right clients
Special Guests
Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.
Relevant Keywords:
Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.
The podcast currently has 1,380 episodes available.
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