Why would a respected PT leader step back from the national stage?

Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter.

Whether you’re a new grad, seasoned faculty, or clinic owner facing “what’s next,” Janet offers insight into navigating transitions with purpose (and pastries ????).

Janet on LINKEDIN

In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles.

00:00 - Intro: Coaching Caregivers & Trainers?

02:35 - Why Yanni’s model wouldn’t work 1-on-1

04:30 - Train the trainer: scam or strategy?

07:40 - Real-life example: training personal trainers for high net worth clients

10:12 - Talking numbers: $2K–$5K for short-term consulting?

13:45 - Client perception vs. price: mid-tier care model

16:10 - What if the caregiver is a spouse or child?

18:50 - The risk: trainers claiming to be “rehab pros”

22:40 - Dave’s fear: giving away your IP?

26:00 - Why PTs should think like restaurants (value meals!)

29:20 - Supersize it: self-pay services + product sales

32:10 - Massage guns & missed revenue streams

35:00 - Satire: Stim Nap™, CPT Sauce™, SuctionX™

38:42 - The burnout talk: PT students losing hope

41:20 - Asking for a raise the right way

43:00 - Final thoughts + guest links

We unpack:

• Why training caregivers or trainers might be the future of scalable PT.
• The real risks when unlicensed individuals start acting like rehab pros.
• Lifetime value of self-pay patients vs. quick-turn training models.
• What PTs can learn from the fast-food model: visits as value meals, and the "supersize" upsell approach.
• Hilarious sponsor pitches: ZapNap, CPT Sauce, and SuctionX make an appearance.
• Advice for PTs burned out or disillusioned with the profession.
• How to confidently ask for more money — and what your boss actually thinks when you do.

???? Guest shoutouts:

• The Dave Kittle Show
• Total Therapy Solution on YouTube
• PT Pintcast

???? Whether you're a clinic owner, employee, student, or side-hustler in PT — this one's packed with strategy, honesty, and a good dose of sarcasm.

Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends.

???? What You’ll Learn:

• How to reverse-engineer campaigns from the end result
• Why CMOs and CEOs need “marriage counseling”
• What Bud Light’s legendary ads got right
• Why clinics should focus less on channels and more on psychology
• And how one outdoor campaign outperformed 20 parade floats

???? Want more? Visit ptpinecast.com or follow us @ptpinecast on all socials.

00:00 – Why most marketing doesn’t work

04:12 – Real reason patients don’t respond to ads

10:45 – CMO vs CEO misalignment = disaster

16:33 – How to create attention without yelling

22:18 – Designing campaigns backwards (start with the end)

30:45 – The billboard over the parade (smart strategy)

37:29 – The Maxim Contest: Bar marketing masterclass

47:05 – What Bud Light did right (Real Men of Genius)

53:30 – Parting shots: How to know what matters

57:10 – Why value is always *perceived* value

“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.”

In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems.

We go deep on:

• Why PTs must think in systems to survive
• Understanding entropy and constant change
• The power of being "plasma" — fluid, adaptable, yet ready to solidify
• Getting fired the day before turning 46 — and saying "Good."
• Why gratitude and self-awareness might be your sharpest tools
• What Black Swan events mean for the future of physical therapy

Alex’s perspective blends deep theory with grounded clinical reality — this one’s a mindset shift you didn’t know you needed.

⚡️ “Most of the systems that affect PTs are outside their control. But the one system you can control? The one between your ears.”

???? Listen if you’re a PT, clinic owner, or healthcare leader dealing with:

• Rapid change
• Decreased reimbursements
• Team burnout
• Leadership gaps

???? Connect with Alex Bendersky → LinkedIn

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:

• Why playing defense is holding PTs back
• The “mud pie” problem in PT communication
• What attention has to do with value
• The real job of consultants
• Why innovators must lead — and not wait to be discovered

Whether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.

Pre-Roll:

Brooks IHL — Level up your clinical game: https://brooksihl.org

Mid-Roll + PSA:

Empower EMR — The EMR PTs actually asked for: https://empoweremr.com

Team Gleason PSA — Supporting people with ALS.

Pre-Parting Shot:

U.S. Physical Therapy — Build your career with USPH: https://usph.com

???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.

???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.

⏱️ CHAPTERS / TIMESTAMPS:

00:00 - Intro

02:13 - How "PT Lite" unlocks new patients

09:22 - The barrier to short visits: PT psychology

13:40 - Using ChatGPT as a triage funnel

17:55 - Smart marketing with AI tools

21:45 - Insurance as a loss-leader: like Costco’s hot dog

25:30 - Upselling ethically in physical therapy

28:20 - The Gold’s Gym clinic model

33:40 - Pricing mindset: why PTs undercharge

39:00 - The gym-to-premium pipeline strategy

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.

???? In this episode:

• How Prehab Guys started (and nearly ended)
• Building content that scales while keeping your values
• Why brand clarity beats being “every PT for every patient”
• How to niche down without feeling limited
• Craig’s endurance mindset and what PTs can learn from Ironman training
• 
  

• Craig Lindell: @theprehabguys
• Website: https://theprehabguys.com
• Clinic Owners: USPhPartnership.com
• EMR Upgrade: empoweremr.com
• CEU/Residency: brooksihl.org

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.

This conversation is a must-watch for:

✅ Physical therapists

✅ Clinic owners

✅ Healthcare entrepreneurs

✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.

Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.

???? CHAPTERS (click to skip):

00:00 - Cold Open & Welcome

02:45 - Why Your EMR is Killing You

08:30 - CPT Code Crystal Ball (Satire Ad Read)

13:45 - What Golf Teaches Us About Scheduling

20:01 - PT Tee Time: Flex Pricing & Creative Booking

29:50 - Medicare Reimbursement & Inflation Math

35:12 - Why Advocacy is a Losing Game

44:00 - Choose Your Hard: Exit or Evolve?

50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:

You’ll hear:

• ???? Why newsletters are usually garbage (and how to fix them)
• ???? Planning your year: proactive vs. reactive
• ❌ The death of Canva-text testimonial dumps
• ✅ The real ROI of Facebook ads for workshops
• ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more

Plus: A listener question on converting social views to actual appointments.

???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.

In this episode:

• Why tuition has skyrocketed — but outcomes haven’t
• The quiet epidemic of PT school dropouts
• How pass rate declines may signal deeper systemic cracks
• Are hybrid programs innovating… or racing to the bottom?
• What faculty, admissions teams, and CAPTE need to re-evaluate now

Steve’s message is clear:

Stop setting students up to survive school. Start setting them up to succeed in life.

Sponsor Shoutouts

• ????️ Pre-Roll: U.S. Physical Therapy — Career growth without burnout: usph.com
• ???? Mid-Roll: Empower EMR — Time-saving documentation that works for you: empoweremr.com
• ???? Pre-Parting Shot: Brooks IHL — Turn clinicians into leaders: brooksihl.org