In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 

0:00 - Introduction & recap of client success stories

3:15 - Creating engaging content for patient reach

9:22 - The Disney model: Market research through patient data

15:30 - Surprise and delight: How small gestures make a big impact

22:08 - Technology in PT: AI and future of clinical documentation

30:47 - Building trust and patient-centric care in therapy

40:10 - Case Study: Success with Vestibular First goggles

45:18 - Social media growth tactics for PTs on YouTube, Instagram

52:06 - Closing thoughts: Applying the 80/20 rule to practice

We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.

Key Points:

Using organic content to prime social media algorithms for patient reach

Surprise and delight: boosting client retention with thoughtful touches

How to apply the 80/20 rule to maximize productivity in practice

Optimizing content for long-term visibility on platforms like YouTube

Introducing diagnostic tools like Vestibular First for better patient outcomes

Balancing patient expectations with effective therapeutic interventions

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.

Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. 

Chapters

0:00 – Introduction and guest welcome: Dana Strauss

2:30 – What is value-based care (VBC)? Breaking down the concept

5:15 – Why VBC is a game changer for healthcare and physical therapists

8:20 – The limitations of the traditional fee-for-service model

12:00 – How physical therapists can thrive in VBC models

14:45 – The importance of PTs in reducing unnecessary healthcare spending

18:30 – Barriers to VBC adoption and the need for awareness

22:10 – Why CMS is a key player in healthcare transformation

26:45 – Building relationships with payers and demonstrating PT’s value

31:00 – Q&A: Who needs to hear this message?

35:50 – Final thoughts and how PTs can get involved in the future of VBC

Whether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery.

Key topics:

Understanding value-based care in physical therapy

How PTs can reduce healthcare costs and improve outcomes

Integrating PTs into primary care teams

The shift from transactional care to relationship-based care

Why policymakers and payers should invest in PT

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 

00:00 – Introduction: Tackling the PT Staffing Crisis

02:35 – The Current PT Job Vacancy Rate: 10% and Rising

05:58 – Creative Referral Programs: Avengers Assemble Strategy

09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency

15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies

19:45 – Using Social Media for Recruitment and Branding

23:00 – Bonus Tips: In-House Mentorship & CEU Programs

26:45 – Final Thoughts: Adapt or Get Left Behind

Backed by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.

From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!

Key Points Discussed:

The current PT job vacancy rate and its impact on clinics.

Creative referral bonuses to incentivize staff and bring in top talent.

Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.

The importance of flexibility and profit-sharing models to retain therapists.

Using social media and content creation to boost your clinic’s brand and recruit the best.

Special Guests:

Tony Maritato, PT, Business Coach

Jimmy McKay, PT, DPT, Host of PT Pintcast

Target Audience:

Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 

0:00 - Introduction and episode overview

4:32 - Declining insurance reimbursements and opportunities for growth

10:15 - Strategies for blending in-network contracts with cash-pay services

18:45 - Megan Brown's success with Pilates and community building

24:30 - How physical therapists can create additional revenue streams

30:45 - Using AI and automation in physical therapy practices

38:50 - Case studies: Successful integration of wellness programs

45:10 - Treating PT practice like a business: What you need to know

52:12 - Final thoughts: The future of PT and value-based care

59:30 - Parting shots and what’s next for physical therapy

Joined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.

Key Discussion Points:

Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.

How to think like a business owner while staying true to the principles of physical therapy.

Practical examples of successful business models blending PT with additional revenue streams.

The role of AI and technology in the future of physical therapy practices.

Special Guest:

Dave Kittle, PT, DPT, founder of Concierge Pain Relief

Tony Maritato, PT, owner of Total Therapy Solutions

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 

00:00 - Introduction to Tyler Green

02:20 - The Story Behind Rise Physical Therapy

05:45 - What Makes Rise PT’s Model Unique?

09:10 - Community Marketing: Building Trust and Awareness

13:30 - Challenges of Expanding to Multiple Clinics

18:45 - Effective Marketing Techniques for PT Clinics

24:50 - Lessons Learned from Rapid Growth

29:35 - How to Balance Clinical and Business Duties

35:20 - Advice for PTs Looking to Start Their Own Clinic

41:10 - Closing Thoughts: Growing a Successful PT Clinic

Tyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with actionable insights.

Key Points Discussed:

How Rise Physical Therapy offers a unique one-on-one care model that sets it apart.

The importance of community-driven marketing and building a presence through events like running clubs.

The challenges of expanding from one clinic to four, and what Tyler learned from scaling too quickly.

Why creating a patient-focused culture is crucial for clinic success.

Tips on marketing for physical therapy clinics, including using CRMs and segmenting patients for better outreach.

Guest:

Tyler Green – Co-Founder, Rise Physical Therapy

Target Audience:

This episode is perfect for physical therapists, clinic owners, healthcare entrepreneurs, and anyone in the PT profession interested in scaling their practice and creating a patient-first clinic model.

Relevant Keywords:

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 

00:00 – Introduction: The Challenge of Hiring in PT Clinics

03:45 – Unconventional Interview Techniques That Work

12:30 – The Power of First Impressions in the Hiring Process

21:15 – Should You Offer APTA Memberships as a Job Perk?

30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring

40:18 – Streamlining Your Recruitment Process with FAQs

50:35 – Creative Easter Eggs to Ensure Candidate Engagement

58:00 – Final Thoughts: Standing Out in a Competitive Job Market

They discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.

Key Points Discussed:

How creative interview techniques can reveal true candidate motivation and fit.

The pros and cons of offering paid APTA memberships and other value-add perks.

Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.

Real-life examples of hiring tactics from the radio industry and multi-site clinics.

The importance of aligning recruitment efforts with long-term business goals.

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers. 

Chapters:

00:00 - Introduction & Nuvio Mobility Overview

02:15 - The Journey from PT to Product Developer

05:30 - Key Challenges in Designing a Walker

08:55 - Feedback from Caregivers & Patients: What’s Missing in Current Devices?

12:35 - Nuvio's Advanced Design Features & Real-Life Benefits

16:10 - The Importance of User-Centered Design in Healthcare Products

19:00 - Impact on Patients: Reducing Pain & Increasing Independence

22:45 - Advice for PTs Looking to Innovate or Develop Products

27:10 - The Role of Data-Driven Care in Improving Mobility

30:15 - The Future of Mobility Aids & Nuvio's Next Steps

Discover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the field of physical therapy or interested in assistive technology, this episode provides a behind-the-scenes look at product development, validation, and making an impact in patients' lives.

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.

00:00 - Intro and Episode Overview

01:34 - Why Specialization Matters

04:15 - Investing in Quality: Buy Once, Cry Once

07:45 - Shockwave Therapy for Adhesive Capsulitis

12:30 - Creating a Program for Non-Responsive Shoulders

17:40 - How to Keep Patients Coming Back

21:55 - Building Long-Term Practice Value

27:20 - Using Technology for Recruitment

30:00 - Monetizing Hardware to Grow Revenue

35:50 - PT Innovation: Evolving or Falling Behind

40:05 - Show vs. Tell: How to Attract Patients

45:10 - Parting Shots and Key Takeaways

Key points covered:

The evolving business models in physical therapy, focusing on patient outcomes and retention.

Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.

Why investing in quality and patient satisfaction is crucial for long-term success.

Building a practice that can thrive without constant owner presence, increasing resale value.

How niche specialization can lead to significant business growth and recruitment opportunities.

Special Guests:

Tony Maritato, Physical Therapist & Business Innovator

Dave Kittle, PT, Business Coach & Clinic Owner

Target Audience:

Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.

The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.

Key Points Discussed:

• The role of AI scribes in PT clinics and how EMR companies are adapting.
• Why integrating old tech into new platforms is limiting, and what PT owners can do about it.
• Marketing strategies from PPS to increase clinic visibility and patient engagement.
• The evolving expectations of patients and how to offer premium services in competitive markets.
• Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.

Special Guests:

• Dave Kittle, PT – Clinic owner and tech enthusiast.
• Tony Maritato, PT – Private practice expert and business strategist.

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.

Key Takeaways:

• The alarming statistics on falls in older adults.
• The SAFE Act and how it supports PTs in fall prevention.
• How PTs can advocate for change and help reduce fall risks for their patients.

Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.