
Sign up to save your podcasts
Or


This episode dives into one of the biggest shifts happening in physical therapy right now: the gap between what patients need and what insurance allows.
Jimmy, Tony, and Dave break down:
• Why most AI solutions in healthcare never make it past pilot phase
• How insurance limitations are shaping care delivery
• The rise of hybrid and post-rehab fitness models
• Why clinical skill is no longer the main differentiator
• How communication, sales, and patient buy-in drive outcomes
Key Insights:
• 95% of AI pilots in healthcare never scale—adoption is the real problem
• Insurance caps are forcing clinics to find new care models
• Neuro and long-term patients are underserved by traditional PT
• Cash-based PT is growing because patients value time and outcomes
• Pre/post testing isn’t just clinical—it’s a sales and trust tool
• PTs are trained to “not lose,” but progress requires risk
Why This Matters:
If you’re a clinic owner, this is about adapting your model before it’s forced on you.
If you’re a staff PT, this is about understanding what actually creates value in today’s market.
By Jimmy McKay, PT, DPT | Physical Therapy Podcast4.8
193193 ratings
This episode dives into one of the biggest shifts happening in physical therapy right now: the gap between what patients need and what insurance allows.
Jimmy, Tony, and Dave break down:
• Why most AI solutions in healthcare never make it past pilot phase
• How insurance limitations are shaping care delivery
• The rise of hybrid and post-rehab fitness models
• Why clinical skill is no longer the main differentiator
• How communication, sales, and patient buy-in drive outcomes
Key Insights:
• 95% of AI pilots in healthcare never scale—adoption is the real problem
• Insurance caps are forcing clinics to find new care models
• Neuro and long-term patients are underserved by traditional PT
• Cash-based PT is growing because patients value time and outcomes
• Pre/post testing isn’t just clinical—it’s a sales and trust tool
• PTs are trained to “not lose,” but progress requires risk
Why This Matters:
If you’re a clinic owner, this is about adapting your model before it’s forced on you.
If you’re a staff PT, this is about understanding what actually creates value in today’s market.

30,666 Listeners

39,153 Listeners

3,339 Listeners

2,698 Listeners

4,583 Listeners

1,581 Listeners

1,190 Listeners

244 Listeners

9,113 Listeners

7,995 Listeners

2,149 Listeners

10,182 Listeners

29,207 Listeners

3,461 Listeners

3,097 Listeners