This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:

• Why playing defense is holding PTs back
• The “mud pie” problem in PT communication
• What attention has to do with value
• The real job of consultants
• Why innovators must lead — and not wait to be discovered

Whether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.

SPONSORS:

Pre-Roll:

Brooks IHL — Level up your clinical game: https://brooksihl.org

Mid-Roll + PSA:

Empower EMR — The EMR PTs actually asked for: https://empoweremr.com

Team Gleason PSA — Supporting people with ALS.

Pre-Parting Shot:

U.S. Physical Therapy — Build your career with USPH: https://usph.com