In this episode, we dive deep into the strategies behind a wildly successful open enrollment campaign that generated $130,000 in revenue. Learn why simplicity in landing pages outperforms over-complicated designs, how to leverage a six-email drip sequence for maximum conversions, and the importance of warm lead follow-ups. We’ll also discuss how quarterly marketing campaigns can stabilize cash flow, overcome objections like price and insurance, and create opportunities to reactivate old patients. Whether you're running a cash-based clinic or looking to improve your email marketing, this episode is packed with actionable insights to help you plan and execute your next campaign.

Key Takeaways:

• Email Marketing: Most conversions happen on emails 4-6. Weekly newsletters can improve campaign success.
• Landing Pages: Keep it simple—highlight key details, provide a clear call to action, and minimize scrolling.
• Follow-Up: Engage warm leads (past patients, inquiries, or email interactions) with personalized, consistent outreach.
• Campaign Timing: Plan strategically to avoid deal fatigue, and tailor campaigns to specific patient segments.

Free Webinar: Join us this week on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into five bold predictions for the physical therapy and cash clinic space in 2025. From the rise of paid advertising as a non-negotiable strategy to leveraging low-barrier offers (LBOs) for better patient conversions, we discuss the trends set to shape the industry. We explore the growing role of AI and automation in replacing traditional admin tasks, the importance of building a personal brand to achieve local celebrity status, and why solo clinic owners may merge with larger practices. With insights on maximizing ROI, streamlining operations, and fostering growth, this episode is packed with actionable takeaways for clinic owners ready to thrive in 2025.

Key Highlights:

• Paid advertising becomes the norm for clinics.
• Low-barrier offers replace full-price evaluations.
• AI and automation redefine admin roles.
• Personal branding fuels local trust and clinic growth.
• Mergers between solo providers and established clinics gain traction.

Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the essentials of planning your year, quarter, month, week, and day to achieve your business goals in 2025. Learn how to set realistic yearly goals, break them down into actionable quarterly plans, and create focused monthly strategies. Discover how weekly and daily planning ensure consistent execution and keep you on track.

Key Highlights:

• Setting yearly "moonshot" goals to drive focus and direction.
• Using quarterly planning for flexibility and measurable progress.
• Breaking down quarterly strategies into actionable monthly and weekly steps.
• The importance of consistent daily planning for staying proactive.
• Avoiding distractions and sticking to the plan for sustainable growth.

Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases:

• Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads.
• Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year.

Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont tackles the most common question clinic owners ask: How do you get more new patients in the door? Drawing from his experience scaling Ripple Physical Therapy and now helping over 150 cash-based clinics through Patch, Jeremy simplifies the process into four actionable strategies.

• Local Marketing: Building trust and awareness in your community through events, workshops, and key partnerships with local influencers like trainers and coaches.
• Search Strategies: Leveraging both organic SEO (long-tail keywords, blogs, local rankings) and paid Google Ads to attract patients actively searching for care.
• CRM Systems: Organizing leads, automating follow-ups, and preventing patients from slipping through the cracks with systems like HubSpot.
• Content Marketing: Creating consistent, engaging content—Instagram posts, blogs, podcasts, eBooks, and newsletters—that nurtures relationships and keeps you top of mind.

Jeremy emphasizes the importance of doing all four strategies together to truly grow and scale your clinic. He shares tips for assessing where your potential patients (avatars) are spending time—whether it’s LinkedIn for professionals or Instagram for a younger, active audience—and tailoring content accordingly.

He closes with practical advice: Evaluate your current approach, identify gaps, and decide who will execute these strategies.

If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont reflects on the milestone of selling Ripple Physical Therapy and the profound lessons he learned throughout the process. He provides an honest, detailed look into the transition, sharing insights that any clinic owner considering an exit strategy will find invaluable. Jeremy also discusses his renewed focus on Patch, his digital marketing company, and the exciting road ahead.

• Life after Ripple: The first Monday as a former clinic owner and the sense of closure.
• The Ripple journey: From clinician-focused beginnings to a thriving seven-figure business with two locations and a strong culture.
• Deciding to sell: Why Jeremy shifted his focus from expanding Ripple to growing Patch.
• Preparing for sale: Key factors that made Ripple an attractive acquisition: backend systems, predictable marketing, and a clear operational structure.
• Challenges of the sale process: Lessons learned about financials, legal hurdles, and the emotional toll of transitioning out of a business.
• Surprises along the way: Insights into the valuation of cash-based clinics and how they are becoming increasingly appealing to buyers.
• What’s next for Jeremy: Full focus on Patch, helping cash clinics build sustainable systems for growth, and the excitement of a fresh start.

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this second episode of the Jeremy on Marketing Podcast, Jeremy Dupont explores the importance of branding and how creating a compelling story was instrumental in building Ripple Physical Therapy and launching Patch. He dives deep into the lessons he learned about marketing and branding, sharing actionable insights for clinic owners looking to attract the right patients and scale their businesses effectively. Whether you're just starting or growing a clinic, this episode provides a roadmap to building a brand that resonates.

• Introduction and recap of Episode 1
• The Ripple Physical Therapy brand story and its impact
• Challenges with outsourced marketing for cash-based PT clinics
• Transitioning to learning marketing and scaling Ripple
• Founding Patch and creating a strong brand identity
• Why branding matters for clinics looking to grow and scale
• Letter from the founder: The mission and vision behind Patch
• Final thoughts and encouragement for clinic owners

Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this first episode of the Jeremy on Marketing Podcast, Jeremy Dupont dives into his journey from launching a cash-based physical therapy clinic in Boston to growing and selling it, all while honing his marketing skills. Jeremy shares why he started this podcast, the impact of learning from others through podcasts, and his plans to provide clinic owners with actionable insights on marketing and scaling. Expect weekly episodes packed with strategies to help you grow your clinic and achieve more freedom. Whether you're a solo practitioner or managing a growing team, Jeremy is here to guide you.

[00:30] - Introduction to the Jeremy on Marketing Podcast and the journey that led to its creation.

[04:05] - The power of learning from experts through podcasts and how it shifted my perspective.

[08:30] - Founding Ripple Physical Therapy and the transition to Patch for digital marketing in clinics.

[13:40] - Key digital marketing strategies: CRM, Google Ads, and SEO that fueled Ripple’s growth.

[16:50] - What to expect from the podcast: Weekly insights, guest interviews, and actionable tips for clinic growth.

[18:30] - Final thoughts and invitation to subscribe and join the journey. Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies