The Rule of 100: The Unsexy Math That Fills Your Schedule

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Most clinic owners say they need more new patients. Few actually do the one thing that guarantees it. In this episode, Jeremy breaks down the Rule of 100—the simple, gritty, and wildly effective formula that filled his staff PT schedules and helped him sell his clinic in just three years.

📌 Episode Topics

• The Rule of 100 Explained: How 100 daily actions can change your business overnight.
• Why Consistency Beats Tricks: Forget algorithms—real growth is built on reps, not hacks.
• Building Your List: How to find 100 people worth reaching out to—today.
• Systems That Stick: Turning chaos into structure with CRMs and automations.
• Follow-Up Stories That Pay Off: The $10,000 patient who came back because Jeremy didn't quit.

💡 What the Rule of 100 Means

If your clinic needs more evaluations, you need more actions—not ideas. The Rule of 100 says that if you take 100 direct actions every day that push your business forward, your growth becomes inevitable. These are not likes, views, or posts. They're reach outs, follow-ups, calls, emails, DMs—real connections that move the needle.

As Alex Hormozi puts it, "You need to do so much volume it's virtually impossible to lose." Jeremy took that literally—and it transformed his clinic.

📈 From Empty Schedules to Overflowing

When Jeremy opened his first clinic, he did what everyone does: built a website, posted on Instagram, and waited. His staff PT schedules were empty—and frustration set in. Then he heard Hormozi talk about the Rule of 100. The next day, he pulled every past patient, lead, and contact into a spreadsheet and reached out to 100 people. Within a week, he had seven new evaluations booked.

That moment changed everything. He realized growth wasn't about luck or algorithms. It was about math and consistency.

⚙️ How to Implement the Rule of 100

• 1. Build Your List: Old patients, past leads, local gym owners, form-fillers, or anyone who's interacted with your clinic.
• 2. Reach Out Relentlessly: DM, email, text, or call—every contact counts. Follow up multiple times.
• 3. Track Everything: Start with a Google Sheet, then move to a CRM once you're ready.
• 4. Automate Smartly: Use a CRM like Patch to remind you when to follow up and who to contact.
• 5. Combine Paid + Organic: Every dollar spent on ads equals one "follow-up." Combine 50 reach outs + $50/day in ads to hit your 100 actions.

📊 Why Organization Matters

Manual follow-up can get chaotic fast. That's why Jeremy built CRM systems inside Patch—to automate reminders, tag warm leads, and keep outreach consistent. A CRM helps you know who visited your site, who opened your last email, and who hasn't been in your clinic for 30 days. Once you can see your pipeline clearly, you can control your growth.

🔥 Real Story: The $10K Follow-Up

During COVID, one of Jeremy's patients ghosted him for six months. Every few weeks, Jeremy followed up—texting, emailing, checking in. Crickets. Then one September, the patient replied, ready to return. That patient went on to spend over $10,000 in care and still trains at the clinic today.

Persistence wasn't annoying—it was leadership. And it only happened because he followed the Rule of 100.

🚀 Your Challenge

Tomorrow morning, do your 100. Call, text, DM, or email. Do it again the next day. And the next. Don't wait for new ads or funnels—the easiest clients to sell to are the ones who already know and trust you.

Want to make it even easier? Hire an admin or sales rep to handle your Rule of 100 daily. That's how Jeremy scaled himself out of his clinic and built systems that kept growth steady.

🎯 Try This Today

Before you end your day, make your list of 100 people and take action. Reach out. Follow up. Track your results. You'll be shocked how quickly momentum builds when you stop waiting and start doing.

📣 Share This Episode

If this episode lit a fire under you, share it with a clinic owner who keeps saying they "need more patients." They don't need another ad—they need the Rule of 100.

📱 Follow for More

Follow @_jeremydupont for real-world systems to grow your clinic with structure, consistency, and accountability.

Stop waiting for leads. Start taking 100 actions a day—and watch what happens.

Go to Your Balcony: The Leadership Cheat Code That'll Save Your Business

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We're not talking about funnels, ads, or SEO today. Jeremy's diving into one of the most important habits any business owner can build—how to "go to your balcony." This mental framework has saved him from losing employees, making ego-based decisions, and wrecking relationships in five-minute emotional storms. Learn the mindset, language, and systems behind this leadership superpower.

📌 Episode Topics

• What "Go to Your Balcony" Means: A simple framework from Getting to Yes that helps you pause, gain perspective, and respond instead of react.
• How Jeremy Used It: From snapping about dumbbells to building systems that empowered his team.
• The Cost of Bad Reactions: Why emotional decisions cost you A-players, clients, and culture.
• Five Steps to Master the Balcony Move: A repeatable structure to handle pressure moments with clarity.

🧭 What "Go to Your Balcony" Means

When your pulse spikes and your brain's about to fire off a Slack message you'll regret—pause. Go to your balcony. It's a leadership move that means stepping off the emotional "dance floor" and up to a mental balcony where you can see the whole picture—patterns, dynamics, and your next best move.

This concept comes from Getting to Yes, and it's a framework Jeremy credits for helping him lead dozens of employees and scale two successful companies.

💥 Real Talk: The Dumbbell Story

Early in Jeremy's first clinic, Ripple, he'd lose his mind when dumbbells weren't racked perfectly. But it wasn't about dumbbells—it was about control. He was burned out, working 80-hour weeks, and expecting employees to read his mind.

Once he started "going to the balcony," he realized it wasn't about laziness—it was about unclear systems. So he worked with his team to build a clear closing checklist. Ownership and morale went up immediately.

💬 How to Use It in Real Life

• Name It: Say it out loud—"I'm triggered." It helps your brain move from emotion to logic.
• Time-Box the Pause: "Thanks for bringing that up. Let me think about it." Then step away for 10 minutes—or a day if needed.
• Change Your State: Walk, grab coffee, breathe—get perspective before responding.
• Ask Balcony Questions:
  • What's the real problem?
  • What outcome do we want in 90 days?
  • What's the smallest first step forward?
  • If this was someone else's company, what would I advise them to do?
• Respond with Structure: Replace vibes with frameworks. Create SOPs, playbooks, or review cycles that eliminate ambiguity.

📈 From Chaos to Clarity

Once Jeremy built systems around pay raises, reviews, and expectations, employees stopped ambushing him with surprise asks. They trusted him more, flagged problems earlier, and the company culture thrived.

He calls this "anti-regret math." Every pause buys you options. Options create better decisions. Better decisions compound.

⚙️ Leadership Systems That Work

• ✅ Quarterly and yearly reviews with clear metrics.
• ✅ Transparent compensation bands and growth paths.
• ✅ Playbooks and checklists built with your team, not for them.
• ✅ Consistent communication cadences that replace emotional check-ins.

💡 Why It Matters

Bad reactions are expensive. You can lose a top employee, a loyal client, or derail a strategy with one emotional decision. Going to your balcony keeps you in control and helps your team trust your leadership.

In Jeremy's words: "Never let your first reaction be your final decision."

🎯 Try It This Week

Next time your heart rate spikes, say the line: "Thanks for bringing that up. Let me think about it." Step back, think for 10 minutes, and return with a thoughtful plan. Watch how people respond.

📣 Share This Episode

If this episode hit home, share it with a fellow clinic owner who needs it. Great leadership doesn't just grow businesses—it compounds freedom, culture, and impact.

📱 Follow for More

Follow @_jeremydupont for proven clinic growth and leadership strategies.

Go to your balcony. Think first. Lead better.

AI-Ready SEO for Clinics: 3 Steps to Show Up in ChatGPT, Google AI & Beyond

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AI is already eating traditional SEO's lunch. If your clinic isn't optimized for AI crawlers and answer boxes, you're invisible where patients are actually searching. In this episode, Jeremy breaks down the 3 things every clinic must do to rank in ChatGPT, Google's AI Overviews, Perplexity, and more—without chasing gimmicks.

📌 Episode Topics

• Why AI > Traditional SEO (Right Now): AI summaries are showing up on a large share of local queries—and they pull from your site.
• The Big 3: Enable AI crawling, publish Q&A pages built for extraction, and shore up technical SEO.
• What to Tell Your Web Team: The exact checks and changes to make this week.

🚦 Step 1: Make Sure AI Can Crawl Your Site

Before you write a single blog post—flip the crawl switch. If AI crawlers can't read your site, you won't show up in ChatGPT, Perplexity, or Google's AI Overviews.

• In Your CMS:
  • Webflow: Project Settings → SEO → enable Indexing and Sitemap.
  • WordPress: Settings → Reading → uncheck "Discourage search engines from indexing this site." Install Yoast/RankMath to manage sitemaps & robots.
  • Squarespace: Settings → SEO → turn Search engine indexing ON.
• Submit Your Sitemap: yourdomain.com/sitemap.xml to Google Search Console (and verify it loads in a browser).
• Check robots.txt: yourdomain.com/robots.txt should allow major crawlers (ChatGPT/OAI, Anthropic, Applebot, Google, Meta, etc.).
• Spot-Check Money Pages: Verify indexing & crawl access on key service/location pages, not just the homepage.

🧠 Step 2: Publish Q&A Pages Built for AI Extraction

LLMs prefer concise, structured answers. Give them content they can lift cleanly.

• Answer First: Start each page with a 2–3 sentence direct answer. Example H1: "Do I need a referral for physical therapy in Texas?" First paragraph: the precise answer.
• Structure Like ChatGPT: Use H2/H3 sub-questions, bullet lists, and tables instead of long paragraphs.
• Mine Real Questions: Use "People also ask" suggestions to choose topics (e.g., "How long does ACL rehab take in Boston?").
• Add Local Signals: City, neighborhoods, and a known landmark (e.g., "5 minutes from Nissan Stadium, serving Germantown/The Gulch/East Nashville").
• Technical Enhancers: Add FAQ schema, clean metadata, internal links to service pages, and an embedded map/video where relevant.
• Goal: Build ~12 high-quality Q&A pages around the biggest questions patients actually ask.

🧱 Step 3: Technical SEO Still Moves the Needle

• Sitemap + Search Console: Confirm your XML sitemap is submitted and error-free.
• Backlinks Build Authority: Claim directories (Google Business Profile, Yelp, Healthgrades, WebMD, Instagram/YouTube/TikTok/LinkedIn bios linking to your site). Partner posts with local gyms, coaches, or news sites that link back.
• Strengthen "Money Pages": Each core service/location page needs depth: FAQs, internal links, video, map, outcomes—more than a couple paragraphs.

⚡ Quick Wins You Can Do Today

• ✅ Enable indexing + sitemap in your CMS and verify /robots.txt.
• ✅ Submit sitemap in Google Search Console.
• ✅ Draft 3 Q&A pages with "answer-first" intros and local landmarks.
• ✅ Add FAQ schema to your top pages.
• ✅ List your clinic across major directories and link back to your site.

📣 Why This Matters

AI summaries now influence a huge chunk of local search results. Small clinics that adapt faster will outrank slower, enterprise systems. Do these three things and you'll start showing up in AI answer boxes instead of page five.

🧭 Need a Hand? Get a Free Audit

Not sure if your site is AI-ready? We'll check crawl settings, sitemap/robots, schema, and money pages—and tell you exactly what to fix.

👉 Grab Your Free Local SEO Audit

📱 Follow for More

Follow @_jeremydupont for proven clinic growth strategies.

Flip the crawl switch. Ship Q&A pages. Build authority. That's how you win AI search.

Open Enrollment Mastery: How Clinics Are Stacking $100k Months

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Most clinics limp through open enrollment with a couple of emails and a half-hearted post. The smart ones? They're locking in $100,000 months using a repeatable playbook. In this episode, we break down the SCALE Framework—the exact system Patch uses to run six-figure enrollment campaigns across cash-based clinics.

📌 Episode Topics

• The $100k Myth Busted: Why it's not luck—just execution of a proven campaign.
• The SCALE Framework: Sequences, Calls-to-Action, Amplification, Live Reach Outs, and Evaluation.
• Execution Assets: Emails, landing pages, social posts, and manual follow-up done right.

🚀 Lesson 1: Run Sequences, Not Random Emails

Most owners send 1–2 emails and call it a campaign. SCALE starts with 5–6 emails over 2 weeks, each with a job:

• Email 1: Introduce the offer (day one).
• Email 2–3: Solve a problem, shift a mindset.
• Email 4: Case study/testimonial proof.
• Email 5: Scarcity & final push.

Tip: Set dates in advance (e.g., Oct 30–Nov 14) so you can layer in scarcity without faking it.

💻 Lesson 2: Nail the Calls-to-Action

Every email, post, and conversation must drive to a dedicated landing page, not your homepage. That page should include:

• Clear headline: "Open Enrollment Is Live."
• Scarcity ("Only 10 spots available").
• Quick opt-in form above the fold.
• Social proof: reviews, testimonials, or before/after stories.
• Visuals: infographics or banners that make the offer scannable.

📣 Lesson 3: Amplify Beyond Email

Smart clinics post 4–5 times in a two-week window:

• Intro post on day one.
• Mid-campaign reminder with social proof.
• Final-day post with scarcity ("2 packages left").

Pro move: Repurpose Canva graphics in your emails, IG stories, and even print for your clinic wall.

🤝 Lesson 4: Live Reach Outs Drive the Real Sales

The difference between selling 6 packages vs. 60? Manual outreach. Use texts, calls, or in-person conversations with these groups:

• Active patients near end of package.
• Past patients without continuity.
• Email subscribers clicking multiple times.
• Warm leads on your site or landing page.

Rule #1: Don't be weird. Be relevant, conversational, and helpful.

⚡ Quick Wins You Can Use Today

• 📅 Block your campaign dates and email send schedule.
• ✉️ Write at least 5 emails with visuals and clear CTAs.
• 🌐 Create a landing page with scarcity + social proof.
• 📲 Prep 4–5 social posts and reuse them in email + stories.
• ☎️ Segment hot leads and plan 3 touchpoints (day 1, mid, final).

📣 Why This Matters Now

Open enrollment is the single biggest sales opportunity of the year for cash-based clinics. Run SCALE and you lock in revenue through the holidays, walk into 2026 with cash flow secured, and avoid the "December dip."

📥 Get the Framework

Want the full SCALE Framework with templates, email copy, and outreach scripts?

👉 Get the SCALE Framework & Book Your Free Call

📱 Follow for More

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Stop winging open enrollment. Run the playbook. Finish strong.

PT Biz Live Debrief: 3 Lessons to Build a Wealthy, Stress-Light Clinic

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Fresh off a week at the PT Biz Live event in Dallas, Jeremy shares a candid brain dump of what's working right now for cash-based clinics. After talking with 150+ owners, sitting in on keynotes, and running live website/SEO audits at the Patch booth, three clear themes emerged: how to think about your time horizon, how to define "enough" (wealth) for your life, and a smarter way to sell care plans.

📌 Episode Topics

• Two Types of Clinic Owners: The long-horizon builder vs. the pedal-to-the-metal sprinter—and why you should choose your lane.
• Defining "Enough" (Wealth): Translate life goals into a monthly spend and reverse-engineer your clinic to hit it.
• Time-Based Offers: A newer packaging model (2–3–6–9 month programs) that beats session packs for buyer psychology, staff sales, and clean books.

🧭 Lesson 1: Choose Your Time Horizon

Owners Jeremy met fell into two camps:

• Long-Horizon Builders (10–20 years): Lower quarterly stress, steadier growth, often higher profit. Example: buying the building reframed the game and reduced pressure.
• Sprinters (next 6–24 months): Aggressive ads, reinvesting profit, adding staff and locations fast. Higher revenue growth, thinner margins.

Pain point: Stress spikes when you try to live in both modes. Pick one and align decisions (ads, hiring, goals) accordingly.

💸 Lesson 2: What Are You Working Toward—And How Much Is Enough?

Keynote insights (money mindset): Most owners want time/financial freedom, not 30 weekly treatments forever. Define "enough" by monthly spend, then pick a path:

• Path A (Asset Sale + 4% rule): Build a valuable, owner-light clinic and sell (e.g., ~$3M yields ~4% ≈ ~$10k/mo).
• Path B (Autopilot Dividends): Run a $500k–$750k clinic at ~20% profit, removed from day-to-day, and pay yourself ~$8k–$12k/mo.

Reality check: If "freedom" is the goal, you can't stay chained to a 25–30 visit caseload. Do a time audit, cut the non-revenue 80%, delegate, and invest time into lead follow-up, email, local marketing.

⏱️ Lesson 3: Time-Based Offers Beat Session Packs

Clinics in the room are shifting from 10/15/24-packs to 2, 3, 6, or 9-month programs tied to a plan of care.

• Why it works for patients: Easier to grasp ("3 months to fix your back") than "12 sessions." Aligns with outcomes, not swipe count.
• Why it helps staff sell: Logical, care-plan based, less transactional. Reported higher close rates.
• Why it helps finance/ops: No stranded sessions on the books (cleaner A/R), higher average visit value, simpler forecasting.

Watchouts: Keep all marketing congruent (don't advertise session bundles alongside time-based plans). Think through holiday timing (e.g., Thanksgiving–New Year travel) and set start windows or pause rules.

⚡ Quick Wins You Can Use Today

• 🧠 Pick your lane (builder vs. sprinter) and align Q4 goals to it.
• 📝 Define your monthly "enough" number; choose Path A or B and reverse-engineer the clinic.
• 📆 Pilot time-based programs (2/3/6 months) with clear expectations, cadence, and continuity plan.
• 📣 Unify messaging across site, email, ads, and front-desk scripts—no mixed models.
• ⏳ Run a one-week time audit; cut/automate non-revenue tasks and redeploy hours to follow-ups, email, workshops.

📣 Why This Matters Now

Clarity on horizon + a concrete wealth target + time-based packaging gives you a simpler path to a profitable, owner-light clinic. It reduces stress, lifts close rates, cleans up your books, and makes scaling staff and marketing far easier.

📥 Get the Playbooks

Want scripts, pricing frameworks, and rollout checklists for time-based offers—plus the wealth planner worksheet?

👉 Get the Playbooks & Book Your Free Call

📱 Follow for More

Follow @_jeremydupont for proven clinic growth strategies in 2025.

Pick your path, define "enough," and package your care the way patients actually buy. Simpler clinic. Better profit. More freedom.

🎙️ Episode – Office Hours: Solving Real Clinic Owner Challenges

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Running a cash-based clinic comes with unique challenges—whether it's phone systems, dealing with insurance-minded leads, or creating custom care packages. In this Office Hours episode, Jeremy Dupont answers three real questions from clinic owners inside the Patch community. These are the same struggles you're facing, and the solutions shared here can save you time, money, and missed opportunities.

📌 Episode Topics:

• Phone Systems: Why the wrong system silently kills growth and the 3 features your clinic must have (CRM integration, ease of use, and AI capabilities).
• Insurance-Focused Leads: How to handle the "Do you take Blue Cross?" question, improve your sales process, and tweak ad copy to pre-qualify leads.
• Custom Packages: Why you should sell based on plans of care, not just session counts, and how to systemize package options for staff consistency.

⚡ Quick Wins You Can Use Today:

• 📲 Choose a phone system that integrates with your CRM (Jeremy recommends OpenPhone + HubSpot).
• ✅ Don't send leads to voicemail—use AI agents or call tracking to capture every opportunity.
• 🎯 Run discovery calls to explain the value of cash-based care before patients default to insurance.
• 📝 Update your ad copy to include "No insurance needed" and filter out unqualified clicks.
• 📊 Create packages based on plans of care (10, 15, 24 sessions) instead of finances, ensuring better outcomes and easier sales.

📣 Why This Matters Now

Too many clinics lose revenue from missed calls, unqualified leads, or poorly structured packages. By fixing these three areas, you can build repeatable systems, close more patients, and scale beyond a single-provider practice. Clinics that implement these strategies regularly jump from $40k months to $80k–$100k months—and beyond.

📥 Get the Playbook

Want the full setup for systems, sales scripts, and package structures? Download the step-by-step playbook and learn how to scale your clinic the right way.

👉 Get the Playbook & Book Your Free Call

📱 Follow for More

Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025.

The difference between a stagnant clinic and a thriving one often comes down to systems, sales, and packaging. Master these, and you'll never look at growth the same way again.

🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics

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Most clinic owners give up on Google Ads after a month, thinking they don't work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking.

In this episode, Jeremy Dupont breaks down exactly how to set up your Google tech stack—Search Console, Analytics, Tag Manager, and a CRM—so you can feed Google's AI the right data, optimize your account, and turn clicks into patients. This is the #1 reason clinics fail with Google Ads, and fixing it can unlock 10, 20, or even 50 new patients a month.

📌 Episode Topics:

• The Truth About Google Ads: Why they work anywhere—if you track conversions properly.
• Conversion Tracking Basics: Big conversions (forms, discovery calls) and micro conversions (clicks, page views).
• Google Search Console: How to use search queries, rankings, and mobile data to improve ads.
• Google Analytics: Track user behavior, bounce rates, traffic sources, and form submissions.
• Google Tag Manager: Setting up tags & triggers to capture the right data (without breaking your site).
• CRM Integration: Why spreadsheets aren't enough and how CRMs show real ROI.
• ROI Tracking: From lead to discovery call to evaluation—understanding the full funnel.

⚡ Quick Wins You Can Use Today:

• ✅ Set up Google Search Console, Analytics, and Tag Manager—don't skip them.
• 🎯 Track both form fills and discovery calls as key conversions.
• 📲 Add micro conversions like button clicks and page scrolls to help Google optimize.
• 🗂 Use a CRM (like HubSpot) to track leads and connect campaigns to revenue.
• 📊 Measure ROI based on real conversions, not "gut feel."

📣 Why This Matters Now

If you're running Google Ads without proper conversion tracking, you're feeding Google bad data—and that means wasted money. By setting up your tracking correctly, you give Google the information it needs to send you more patients who actually convert. This is how clinics scale ad spend to $5k–$6k/month and fill multiple providers' schedules.

📥 Get the Conversion Tracking Playbook

Download the full setup guide, step-by-step tutorials, and learn how to make Google Ads work for your clinic the right way.

👉 Get the Playbook & Book Your Free Call

📱 Follow for More

Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025.

Think Google Ads don't work for your clinic? They do—if you master conversion tracking. Set it up right, and you'll never look at ads the same way again.

🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic

📞 Book a Free Google Ads Strategy Call Here

Have you ever thought, "Google Ads just don't work for clinics like mine"? You're not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here's the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city—if you know the rules.

In this episode, Jeremy Dupont shares his 10 Ads Commandments—the proven rules that took his own practice from zero to seven providers, filled 75% of their schedules with Google Ads, and allowed him to step away from treating. Follow these, and you'll turn Google Ads into a predictable pipeline of new patients month after month.

📌 Episode Topics:

• The Truth About Google Ads: Why they work for every clinic—if you set them up right.
• The 10 Ads Commandments: The rules that separate successful clinics from the ones burning cash.
• Rule #1 – Create an Irresistible Offer: Low-risk, high-value evaluations (like the $50 eval that filled 7 PT schedules).
• Rule #2 – Sell on the Phone: Why clinic owners convert higher than admins on discovery calls.
• Rule #3 – Speed to Lead: Why you have 15 minutes, not hours, to respond to new leads.
• Rule #4 – Be Available: Same-day or next-day discovery calls and evaluations keep momentum.
• Rule #5 – Follow Up Like Crazy: 5+ touchpoints in 72 hours and nurturing for 60–90 days.
• Rule #6 – Live Inside Your CRM: Why spreadsheets lose you money and how a CRM keeps leads organized.
• Rule #7 – Think in LTV, Not Just Evals: Sell long-term plans of care to make ads profitable.
• Rule #8 – CRO 101: Optimize landing pages for conversions instead of sending people to your homepage.
• Rule #9 – Build Trust with Google: Get 100+ Google reviews and stack social proof for cheaper clicks.
• Rule #10 – Budget Like a Boss: Spend at least 1x your average LTV and think in 90-day windows, not weeks.

⚡ Quick Wins You Can Use Today:

• ✅ Create a low-barrier, high-value evaluation offer (ex: $50 eval).
• 🎯 Take your own discovery calls to increase conversions.
• 📲 Respond to new leads within 15 minutes.
• 🗓 Always have discovery call & eval spots available within 72 hours.
• 📧 Follow up for 60–90 days with calls, texts, emails, and newsletters.
• 📊 Track everything inside a CRM, not just a spreadsheet.
• ⭐ Build to 100+ Google reviews to lower ad costs and boost conversions.

📣 Why This Matters Now

Google Ads aren't broken—most clinics just break the rules. By following these 10 commandments, you'll stop wasting money on bad clicks and start filling your schedule with patients who are actively searching for help. The right setup makes Google Ads the most predictable growth tool for your practice.

📥 Get the 10 Ads Commandments Playbook

Download the full checklist, step-by-step setup tutorial, and learn how to make Google Ads work for your clinic.

👉 Get the Playbook & Book Your Free Call

📱 Follow for More

Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025.

Think Google Ads won't work for your clinic? Think again. Follow the 10 Ads Commandments—and you'll see just how powerful they can be.

🎙️ Episode – Should You Use Google Ads AI?

« Book a Free Google Ads Strategy Call Here »

On the surface, Google's AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you're a clinic owner with a small ad budget, this shortcut can burn through your money without bringing in a single patient.

In this episode, Jeremy Dupont breaks down exactly why AI Max campaigns can backfire, when they actually make sense, and how to protect your ad dollars by keeping control over your campaigns. You'll see real-world examples of AI-generated ads—and why they often miss the mark for physical therapy clinics.

📌 Episode Topics:

1. The Allure of AI Max
   • Why "no setup, just results" is so tempting
   • How Google's incentives differ from your clinic's
   • Clicks vs. actual patient evaluations
2. Where AI Max Goes Wrong
   • Irrelevant ad groups: PT jobs, DPT programs, wellness, nutrition
   • Burning budget on searches that never become patients
   • No control over copy, targeting, or landing pages
3. When AI Max Might Work
   • Large clinics spending $5k–$10k/month
   • Years of conversion data already in place
   • AI can replicate and optimize proven ad copy
4. Inside Google's AI Features
   • Search Term Matching & Asset Optimization—already in standard campaigns
   • URL inclusions/exclusions: why they still require human input
   • Generative AI copywriting: only works if you already have strong ads
5. Real Ad Examples
   • Nutrition and wellness campaigns eating up PT ad budgets
   • Brand campaigns making you pay for people who already know you
   • Auto injury & hand therapy ads sending traffic to irrelevant pages
6. The Smarter Path
   • Start with a general search campaign + conversion tracking
   • Manually control search terms, ad copy, and landing pages
   • Layer AI tools only after you have strong data to optimize

⚡ Quick Wins You Can Use Today:

• ✅ Don't launch AI Max if your budget is under $1,000/month
• 🎯 Use search campaigns with conversion tracking first
• 🖊 Control ad copy and target only PT-specific terms
• 📌 Exclude irrelevant URLs (nutrition, wellness, etc.)
• 📈 Layer AI features only once you have proven ad data

📣 Why This Matters Now

AI Max may be the future, but it's not ready for small clinics today. Without control, you risk spending hundreds on irrelevant clicks instead of filling your schedule with patients. By learning the right sequence—manual setup first, AI later—you'll build ads that are cost-efficient, scalable, and aligned with your clinic's goals.

📥 Get a Free Strategy Call: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025.

Thinking about letting Google's AI run your ads? Listen first—this episode could save your clinic thousands of wasted dollars.

🎙️ Episode – How to Set Up Google Ads for Your Clinic

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Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don't ask ChatGPT—they still Google it.

In this episode, Jeremy Dupont shares exactly how Google Ads became the engine that scaled his clinic to 7 PTs and eventually allowed him to sell the business. He then walks you step-by-step through setting up your own Google Ads account the right way—without wasting money or letting Google's AI spend it on the wrong clicks.

📌 Episode Topics:

1. Why Google Ads Still Win
   • 80% of Google's revenue comes from Ads (they'll keep pushing it)
   • Search-based ads = the best ROI for local clinics
   • How Jeremy used Google Ads to fill 75% of evaluations at his clinic
2. Setting Up Your Account
   • Go to ads.google.com and create a new account
   • Always send ads to your website (not just your Google Business Profile)
   • Avoid "auto-setup" by Google's AI—control your budget manually
3. Choosing Campaign Objectives
   • Set objective to Leads (not just traffic)
   • Track conversions: form fills, calls, booked appointments
   • Why micro-conversions (button clicks, page views) matter
4. Targeting & Search Themes
   • Dial in keywords: "Physical Therapy Clinic," "Sports Physical Therapy," etc.
   • Refine by location (include your city, exclude irrelevant areas)
   • Request healthcare ad exemptions to run terms like "Physical Therapy"
5. Building Your Ad
   • Write 15 short headlines + 5 long headlines
   • Add 5 strong descriptions with clear calls to action
   • Upload 20+ real images (not AI stock)
   • Use sitelinks & snippets to take up more ad space
6. Budget & Bid Strategy
   • Start with a small budget ($500–$750/month)
   • Focus on conversions, not just clicks
   • Expect a $3,000 "learning period" for Google to optimize
   • Scale once you know your cost per lead (CPA)

⚡ Quick Wins You Can Use Today:

• ✅ Open your Google Ads account at ads.google.com
• 🎯 Set campaign objective to Leads
• 🖊 Write all 15 headlines + 5 descriptions to give Google room to test
• 📷 Upload real clinic photos, not AI stock images
• 📌 Start small with budget, then scale once you know your CPA

📣 Why This Matters Now

Google Ads aren't going anywhere—they're the most reliable way to generate predictable patient flow for your clinic. By learning how to set them up correctly, you avoid wasting money and build an engine that can scale your business, automate your clinic, and even make it sellable one day.

📥 Get a Free Ads Audit: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025.

If your clinic needs a steady stream of new patients, this episode gives you the exact blueprint to launch Google Ads the right way.