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In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you.

If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections.

📝 The 3 Stories You Must Tell:

• What Happened: Your origin story. How you got here, the challenges you’ve faced, and the lessons you’ve learned.
• What’s Happening: A behind-the-scenes look at what you’re building right now. Share the real, unpolished view.
• What’s Going to Happen: Your vision for the future and where you’re headed—so your audience can buy into your mission.

📖 Why It Works:

• Stories create emotional connection—facts and stats alone can’t do that.
• They give your audience reasons to trust you and follow your journey.
• They make your content more memorable and shareable.

🔥 My Examples:

• What Happened: From military service to fitness entrepreneur to building multiple companies online.
• What’s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation.
• What’s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade.

⏱️ Chapters:

• 00:00 Why Storytelling Is Your Competitive Edge
• 01:25 The Problem with Only Tactical Content
• 02:40 How I Analyzed 2 Million Words of My Own Content
• 04:05 Story Type #1 – What Happened
• 05:40 Story Type #2 – What’s Happening
• 07:15 Story Type #3 – What’s Going to Happen
• 08:30 How These Stories Build Trust & Connection
• 09:15 The Only Hedge You Have Against AI

📌 Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#storytelling #brandbuilding #contentstrategy #betterhumanbusiness

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What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what.

From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it.

🐺 Key Lesson: Be the Wolf

• Wolves fail 86% of their hunts—but they’re still apex predators.
• Entrepreneurs must adopt the same mindset: fail forward, every single day.
• There is no “making it.” There is only the next iteration of the problem to solve.

🧱 Why Most People Get It Wrong:

• They believe success comes after failure ends. It doesn’t—it compounds.
• They think one funnel, one strategy, or one product will change everything.
• They’re crushed by discomfort instead of being forged by it.

🔁 Tactical Mindset Shifts:

• Ads not working? Try again. Leadership conversation failed? Try again.
• Feedback is the roadmap. Failure is the feedback.
• The only real strategy is: Do it again, but better.

⏱️ Chapters:

• 00:00 What If Nothing You Do Works?
• 01:05 Why “Making It” Is a Lie
• 02:30 The Wolf Analogy: 86% Failure Rate
• 04:00 Why Failure Is the Daily Norm, Not the Exception
• 05:00 Ad Campaigns, Marketing, and Iteration
• 06:20 Finding Joy in the Process (And Why That’s the Goal)
• 07:10 The Choice: Crushed by Pressure or Forged by It

📌 Takeaway: Get comfortable with discomfort. If you want to succeed, stop looking for the win and start looking for the next thing to try. Persistence + iteration = progress.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#entrepreneurmindset #embracefailure #resilienceinbusiness #betterhumanbusiness #killingcomfort

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In this episode, I share the exact 3-email sequence that’s helped generate thousands of leads and over $5 million in revenue—and I break down why most people are doing email marketing completely wrong.

If you’re making these common mistakes—assuming people know what you offer, not explaining your value, and giving them zero reason to take action now—this episode will change the game for you.

💌 The 3 Emails That Convert:

• Gain Email: Shows what’s possible, introduces your offer lightly, and invites action—without pressure.
• Logic Email: Uses social proof and rational thinking to remove objections and keep momentum going.
• Fear Email: Outlines the real cost of waiting, introduces ethical urgency, and then walks away with confidence.

🧠 Why This Works:

• People don’t know what you offer unless you clearly tell them—over and over.
• Without urgency, they’ll wait forever. You must give them a reason to act now.
• It’s not pressure—it’s clarity. When you structure these emails properly, they’ll actually thank you for it.

⏱️ Chapters:

• 00:00 The $5M Email Mistake Most Entrepreneurs Make
• 01:05 Mistake #1: Assuming People Know What You Offer
• 02:10 Mistake #2: They Don’t Understand Why You’re Different
• 02:50 Mistake #3: No Urgency = No Action
• 03:30 Gain Email – Show Possibility and Invite Without Pressure
• 05:00 Logic Email – Rational Reasons, Social Proof, and Momentum
• 06:45 Fear Email – Ethical Scarcity and the Cost of Waiting
• 08:00 Why This 3-Email Sequence Works Over and Over

📌 Takeaway: Add the Gain, Logic, Fear email sequence to your onboarding funnel and start converting more leads immediately—without being pushy or spammy.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#emailmarketingstrategy #gainlogicfear #onboardingemails #leadconversion #betterhumanbusiness #emailfunnels

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In this episode, I break down the 6 Core Principles of Leadership that have helped me grow teams, lead a family, and scale businesses. Whether you're leading at home or in business, this episode lays out what it takes to actually be a leader people want to follow.

I’ve led as a military officer, built multiple companies, and been married with kids for 15+ years—this is the leadership playbook I rely on every day.

💡 Core Leadership Principles:

• Listen First: If you’re doing all the talking, you’re doing it wrong. Listening earns trust and reveals the real problems.
• Have the Plan: Your people don’t need perfection—they need direction. Step up and provide clarity.
• Be Humble: Leadership isn’t about being the smartest. It's about serving others and admitting what you don’t know.
• Make Decisions: Indecision kills momentum. Make the call and execute—even if it’s not perfect.
• Communicate the Why: People need to understand the purpose behind the work. Without it, there’s no buy-in.
• Build Relationships: Trust, care, and respect form the foundation of real leadership—at home and at work.

🧠 Apply This Episode If:

• You want to lead your business more effectively.
• You’re struggling to rally your team or your family behind a vision.
• You know leadership matters but aren’t sure where to start.

⏱️ Chapters:

• 00:00 Leadership Is the Leverage You’re Missing
• 00:45 Why Listening Is the Most Underrated Skill
• 02:00 You Must Have the Plan
• 03:10 Humility Makes You More Trustworthy
• 04:20 Decisions Must Be Made Quickly
• 05:20 Always Explain the Why
• 06:30 How to Build Real Relationships That Drive Results

📣 Takeaway: You don’t earn leadership—you live it every day. If you apply these six principles, you’ll not only lead better, but you’ll build something that lasts.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#leadershipprinciples #buildtrust #leadershipskills #betterhumanbusiness #entrepreneurmindset #listenfirst

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In this episode, I walk you through the 20-Point Marketing Checklist—a proven framework I’ve used with thousands of entrepreneurs to help them consistently hit $20,000+ months. This isn’t fluff. If you answer “yes” to all 20 points, you should be well past the 20K/month threshold.

💡 What You’ll Learn:

• How to define and position your core offer for maximum clarity
• Why documenting your ideal client avatar actually drives better messaging
• The must-have marketing systems that top earners never skip
• How to drive traffic, capture leads, nurture them—and close more sales

✅ The 20-Point Marketing Checklist Highlights:

• ✔️ Clear core offer with unique positioning
• ✔️ Documented ideal client avatar used in messaging
• ✔️ Running consistent traffic to lead magnets or landing pages
• ✔️ Complete funnel (lead magnet, nurture, sales CTA)
• ✔️ Weekly collection + use of client testimonials
• ✔️ Email marketing strategy: broadcasts + sequences
• ✔️ Posting 2+ authority-building pieces of content weekly
• ✔️ Content strategy aligned with awareness, trust & conversion
• ✔️ Promoting case studies + client success stories regularly
• ✔️ Repurposing your best content across platforms
• ✔️ Simple SEO approach: blogs, podcast notes, or optimized posts
• ✔️ Guest podcasting or local networking monthly
• ✔️ Tracking marketing KPIs weekly (CPL, CTR, opt-ins, etc.)
• ✔️ Sales page passes the “grunt test” in under 3 seconds
• ✔️ Clear CTAs on weekly content
• ✔️ Use of urgency and offer stacking during promos
• ✔️ Testing new lead magnets or hooks every 90 days
• ✔️ One automated evergreen funnel running at all times
• ✔️ 90-day marketing calendar mapped ahead of time

📌 Real Talk:

• Consistency beats complexity. Most people fail because they stop doing the basics.
• If your marketing is reactionary, your revenue will be unpredictable.
• Doing all 20 isn’t easy—but it is simple. And it works.

⏱️ Chapters:

• 00:00 The $20K/Month Framework Intro
• 01:05 Core Offer, Positioning & Differentiation
• 03:20 Ideal Client Avatar & Brand Messaging
• 05:10 Funnels, Lead Magnets & Nurture Sequences
• 07:15 Testimonials, Email Strategy & Weekly Content
• 09:30 KPIs, SEO, Sales Pages & Calls to Action
• 11:50 Automation, Planning & Final Thoughts

Ready to hit consistent $20K+ months? Use this checklist as your weekly audit. Check the boxes, refine as you go, and stay consistent.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#marketingchecklist #entrepreneurmindset #20kmonths #leadgeneration #funnels #emailmarketing #betterhumanbusiness

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In this episode, I break down how to delegate effectively using a clear quadrant-based decision matrix. Whether you’re leading a team of one or many, learning how to delegate the right way will help you scale faster, lead better, and stop being the bottleneck.

Listen in as I explain the four types of tasks you should evaluate, when to delegate them, and how to do it without sabotaging your results.

💡 The Delegation Matrix:

• Unique & High-Value: These stay on your plate (e.g., personal content creation).
• Unique & Low-Value: Delegate if they don’t drive big results—even if you’re good at them.
• General & High-Value: Delegate with training and oversight (e.g., scheduling email marketing).
• General & Low-Value: Always delegate (e.g., calendar tasks, admin work).

🚫 5 Delegation Mistakes to Avoid:

• Skipping the “why”—explain the purpose of the task.
• Neglecting training or setting clear standards.
• Starting with high-value tasks too soon.
• Failing to follow up with your team.
• Being afraid to hold people accountable.

✅ 5 Delegation Must-Do’s:

• Empower your team with autonomy and support.
• Challenge them to learn and solve problems.
• Give feedback AND praise—be specific and sincere.
• Encourage self-critique to build a growth culture.
• Provide a clear path for growth and long-term vision.

📌 Real Talk:

• Delegation doesn’t mean dumping tasks you hate—it means building a team that runs without you.
• If you want leverage in your business, you must master delegation.
• It’s not easy—but it’s one of the highest ROI skills an entrepreneur can develop.

⏱️ Chapters:

• 00:00 Why Your Business Won’t Grow Without Delegation
• 00:35 The Delegation Matrix Explained
• 01:20 Unique & High-Value Tasks
• 02:05 Unique but Low-Value Tasks
• 03:10 General & High-Value Tasks
• 04:00 General & Low-Value Tasks
• 05:00 5 Mistakes You’re Making with Delegation
• 09:10 5 Things You MUST Do to Delegate Well
• 12:00 Why This Is a Lifelong Leadership Skill

Want to build a business that runs without you? This episode gives you the roadmap to start delegating effectively and becoming the leader your business needs.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#delegateeffectively #entrepreneurleadership #teammanagement #scaleyourbusiness #betterhumanbusiness

🎙️ In this episode, I break down the 1-3-3-0 Planning Tool

My go-to strategy for eliminating overwhelm, crushing your quarterly goals, and actually staying focused. If you struggle to execute consistently or feel lost in your day-to-day, this single sheet of paper will change everything.

👉 Download the 1330 Template: https://better.biz/systems/1330

💡 What is the 1-3-3-0?

• 1 Goal: What you want to accomplish this quarter (e.g., revenue, growth, results).
• 3 Strategies: The major pillars that support the goal.
• 3 Tactics per Strategy: Concrete actions that support each strategy.
• 0 Excuses: You now have your roadmap — go execute it.

🧭 How It Works

• Top Half (Quarterly): Set your one main business goal, define your 3 strategies, and list 3 tactical actions under each strategy. Make your goal SMART: Specific, Measurable, Attainable, Realistic, Time-bound.
• Bottom Half (Monthly): Choose 1 tactic from each strategy and turn those into your 3 business goals for the month.
• Assign By Who and By When for each monthly goal to ensure clarity and delegation.

🗓️ Weekly Execution

• Plan only one week at a time — life happens. If you overplan, you’ll abandon the whole thing.
• Each week, choose the specific tasks needed to achieve your monthly goals.
• Focus on momentum — completing even 30% of this plan is better than no plan at all.

🏃‍♂️ Don’t Forget Your Personal Goals

• Set 3 personal process goals for the month (not outcome goals).
• Examples: “Train 5x per week” instead of “Get in shape,” or “1 date night per week” instead of “Be a better spouse.”
• Track weekly progress toward those personal goals just like you would in business.

📌 Real Talk

• Triple-your-business goals sound cool, but they’re not realistic for every quarter. Go small and specific so you can build momentum.
• The biggest reason you feel unfocused isn’t ADHD — it’s that your goals suck or your plan sucks.
• This tool fixes both. One page, full clarity.

⏱️ Chapters

• 00:00 Why you can’t focus
• 00:22 The 1330: 1 goal, 3 strategies, 3 tactics, 0 excuses
• 01:05 Structuring your quarterly plan
• 02:00 Building SMART strategies
• 02:55 Aligning tactics to your strategy
• 04:00 Monthly goals: strategy-linked execution
• 05:10 The “by who, by when” rule
• 06:00 Weekly tactics: only plan one week at a time
• 07:00 Setting personal process goals
• 08:00 Why you need small, measurable actions
• 08:45 How the 1330 builds unstoppable momentum

📄 Download the 1-3-3-0 template

Get it from the episode description and get started today. Make this the quarter you finally gain traction and stop spinning your wheels.

🔗 Connect with Me

Instagram: @jerred.moon My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#entrepreneurstrategy #planningtool #focusframework #1330system #businessproductivity #betterhumanbusiness

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Still watching your dreams turn into years?

In this episode, I’m laying down the hard truth: you’re probably self-sabotaging. I share the 7 things you need to quit right now—from alcohol to entitlement—if you want your life and business to move forward. This is a no-excuses episode that will light a fire under you.

Here’s what I cover:

• Why alcohol is quietly slowing you down more than you know
• The late nights and sleeping in that wreck your next day’s performance
• Why skipping workouts, putting yourself last, and feeling “deserving” are sabotaging your goals
• Why knowing is never enough—it’s doing that counts

🚫 7 Things to Quit Today:

1. Quit drinking alcohol: It crushes your sleep and wrecks your next day’s clarity and drive. Not worth it.
2. Quit staying up late: You need real rest. This isn’t college. Stop walking into your day tired.
3. Quit skipping workouts: They’re more important than anything else on your to-do list. Make them non-negotiable.
4. Quit putting yourself last: Martyrdom helps no one. Take care of yourself so you can take care of everyone else better.
5. Quit sleeping in: Even 30 minutes earlier could change your life. If that’s too hard, maybe you need different goals.
6. Quit thinking you “deserve” anything: You deserve nothing. You earn everything.
7. Quit pretending you know: Knowing isn’t doing. If you really knew, you’d already be doing it.

🔥 Hard Truth: Stop slowing down and stop sabotaging yourself. The only way through is to try harder. Kill the excuses, kill the self-sabotage, and actually start doing the things that matter.

⏱️ Chapters:

• 00:00 Self-Sabotage: Watching Your Dreams Turn into Years
• 00:33 Quit Drinking Alcohol
• 02:00 Quit Staying Up Late
• 02:54 Quit Skipping Workouts
• 03:30 Quit Putting Yourself Last
• 04:23 Quit Sleeping In
• 05:10 Quit Thinking You Deserve Something
• 05:57 Quit Pretending You Know
• 06:42 Final Challenge: Try Harder, Stop Slowing Down

Want to stop watching your life crawl by? This is how. Quit these 7 things and finally give yourself the shot you say you want.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#selfdiscipline #stopselfsabotage #tryharder #betterhumanbusiness #entrepreneurship #lifebydesign

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Can’t stay consistent?

In this episode, I break down the two core strategies that keep me consistent—in business, fitness, marriage, and life. You’ll learn why big goals fail, why you keep stalling, and how to finally lock in the habits that build the life (and business) you want.

Here’s what I cover:

• Why there’s no “in-between” with your word: you’re either someone who does what you say you’ll do, or you’re not
• The real secret to consistency (it’s embarrassingly small)
• How to build systems for anything so your brain doesn’t have to get in the way

✅ The 2 Ways to Guarantee Consistency:

1. Go as small as humanly possible:
   • Post on social media once a week, not daily.
   • Start fitness at once a week for 15 minutes, not 6 days at an hour.
   • Focus on making $100 before worrying about a million.
   Prove it to yourself, then scale.
2. Turn everything into a system:
   • Remove your brain—set times, use workout apps, batch content creation.
   • Know exactly what you’ll do, when, and how.
   • Automate and delegate only after you’ve nailed it manually.

🔥 Real Talk: If you aren’t consistent, stop pretending you’re someone you’re not. Build yourself into the person who can handle it—brick by brick. That’s how skyscrapers are built, and that’s how your life’s work will be built too.

⏱️ Chapters:

• 00:00 You Either Do What You Say or You Don’t
• 01:12 Way #1: Go Tiny—How to Start Smaller Than You Think
• 04:25 Examples in Social Media, Fitness, and Making Money
• 07:30 Way #2: Build Systems So Your Brain Doesn’t Interfere
• 09:45 Automate & Scale Only After You’ve Proven It
• 10:35 Why Consistency Is Brick by Brick

Stop hoping for big changes overnight. Build tiny consistent wins. Systematize. And stop letting your brain sabotage you. Try harder.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#consistency #habits #tryharder #betterhumanbusiness #entrepreneurship

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Struggling with self doubt?

In this episode, I break down four proven ways to eliminate self doubt so you can finally stop wondering if you’re capable—and just get moving. Whether you’re starting a business, launching content, or chasing any goal, self doubt is the silent killer of momentum. Here’s how to destroy it for good.

Here’s what I cover:

• Why you don’t have time for self doubt (seriously, it will steal years from you)
• The truth nobody talks about: no one else has it figured out either
• How pros keep improving while amateurs stall out
• Why getting real mentorship beats endless free YouTube and podcast hopping

🚀 The 4 Ways to Eliminate Self Doubt:

1. Do something—anything: Prove to yourself you can take action. Post one video, then three, then 300. Confidence comes from action, not thinking.
2. Know nobody has it figured out: Having met hundreds of successful people, including billionaires, I can tell you—nobody is truly dialed in. They’re all figuring it out as they go. So can you.
3. Adjust based on feedback: Look at your data, client input, metrics. Stop just checking boxes—improve through deliberate changes. That’s how you kill doubt and build real skill.
4. Learn from mentors & community: Free resources only go so far. You need coaching, accountability, and someone to say, “Try harder.” That’s how you shortcut decades of painful trial and error.

📖 A Closing from My Book, Killing Comfort:

I read a passage I wrote for people just like you battling self doubt. Bottom line? You can do this. It will feel awkward, forced, and maybe even painful. But it works. You can change your life—one uncomfortable push at a time.

⏱️ Chapters:

• 00:00 Why You Can’t Afford Self Doubt
• 01:00 #1: Action Proves Capability
• 02:32 #2: Nobody Has This Figured Out
• 04:07 #3: Adjust & Improve—Amateur vs. Pro
• 05:49 #4: Get Mentors & Stop Consuming for Free
• 07:35 A Reading from Killing Comfort

Stop wondering if you can do it. Get moving. Adjust. Invest in learning. Build proof. And kill the self doubt once and for all. Try harder.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#selfdoubt #entrepreneurmindset #killingcomfort #tryharder #betterhumanbusiness