The Rule of 100: The Unsexy Math That Fills Your Schedule

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Most clinic owners say they need more new patients. Few actually do the one thing that guarantees it. In this episode, Jeremy breaks down the Rule of 100—the simple, gritty, and wildly effective formula that filled his staff PT schedules and helped him sell his clinic in just three years.

📌 Episode Topics

• The Rule of 100 Explained: How 100 daily actions can change your business overnight.
• Why Consistency Beats Tricks: Forget algorithms—real growth is built on reps, not hacks.
• Building Your List: How to find 100 people worth reaching out to—today.
• Systems That Stick: Turning chaos into structure with CRMs and automations.
• Follow-Up Stories That Pay Off: The $10,000 patient who came back because Jeremy didn't quit.

💡 What the Rule of 100 Means

If your clinic needs more evaluations, you need more actions—not ideas. The Rule of 100 says that if you take 100 direct actions every day that push your business forward, your growth becomes inevitable. These are not likes, views, or posts. They're reach outs, follow-ups, calls, emails, DMs—real connections that move the needle.

As Alex Hormozi puts it, "You need to do so much volume it's virtually impossible to lose." Jeremy took that literally—and it transformed his clinic.

📈 From Empty Schedules to Overflowing

When Jeremy opened his first clinic, he did what everyone does: built a website, posted on Instagram, and waited. His staff PT schedules were empty—and frustration set in. Then he heard Hormozi talk about the Rule of 100. The next day, he pulled every past patient, lead, and contact into a spreadsheet and reached out to 100 people. Within a week, he had seven new evaluations booked.

That moment changed everything. He realized growth wasn't about luck or algorithms. It was about math and consistency.

⚙️ How to Implement the Rule of 100

• 1. Build Your List: Old patients, past leads, local gym owners, form-fillers, or anyone who's interacted with your clinic.
• 2. Reach Out Relentlessly: DM, email, text, or call—every contact counts. Follow up multiple times.
• 3. Track Everything: Start with a Google Sheet, then move to a CRM once you're ready.
• 4. Automate Smartly: Use a CRM like Patch to remind you when to follow up and who to contact.
• 5. Combine Paid + Organic: Every dollar spent on ads equals one "follow-up." Combine 50 reach outs + $50/day in ads to hit your 100 actions.

📊 Why Organization Matters

Manual follow-up can get chaotic fast. That's why Jeremy built CRM systems inside Patch—to automate reminders, tag warm leads, and keep outreach consistent. A CRM helps you know who visited your site, who opened your last email, and who hasn't been in your clinic for 30 days. Once you can see your pipeline clearly, you can control your growth.

🔥 Real Story: The $10K Follow-Up

During COVID, one of Jeremy's patients ghosted him for six months. Every few weeks, Jeremy followed up—texting, emailing, checking in. Crickets. Then one September, the patient replied, ready to return. That patient went on to spend over $10,000 in care and still trains at the clinic today.

Persistence wasn't annoying—it was leadership. And it only happened because he followed the Rule of 100.

🚀 Your Challenge

Tomorrow morning, do your 100. Call, text, DM, or email. Do it again the next day. And the next. Don't wait for new ads or funnels—the easiest clients to sell to are the ones who already know and trust you.

Want to make it even easier? Hire an admin or sales rep to handle your Rule of 100 daily. That's how Jeremy scaled himself out of his clinic and built systems that kept growth steady.

🎯 Try This Today

Before you end your day, make your list of 100 people and take action. Reach out. Follow up. Track your results. You'll be shocked how quickly momentum builds when you stop waiting and start doing.

📣 Share This Episode

If this episode lit a fire under you, share it with a clinic owner who keeps saying they "need more patients." They don't need another ad—they need the Rule of 100.

📱 Follow for More

Follow @_jeremydupont for real-world systems to grow your clinic with structure, consistency, and accountability.

Stop waiting for leads. Start taking 100 actions a day—and watch what happens.