🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics

📞 Book a Free Google Ads Strategy Call Here

Most clinic owners give up on Google Ads after a month, thinking they don't work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking.

In this episode, Jeremy Dupont breaks down exactly how to set up your Google tech stack—Search Console, Analytics, Tag Manager, and a CRM—so you can feed Google's AI the right data, optimize your account, and turn clicks into patients. This is the #1 reason clinics fail with Google Ads, and fixing it can unlock 10, 20, or even 50 new patients a month.

📌 Episode Topics:

• The Truth About Google Ads: Why they work anywhere—if you track conversions properly.
• Conversion Tracking Basics: Big conversions (forms, discovery calls) and micro conversions (clicks, page views).
• Google Search Console: How to use search queries, rankings, and mobile data to improve ads.
• Google Analytics: Track user behavior, bounce rates, traffic sources, and form submissions.
• Google Tag Manager: Setting up tags & triggers to capture the right data (without breaking your site).
• CRM Integration: Why spreadsheets aren't enough and how CRMs show real ROI.
• ROI Tracking: From lead to discovery call to evaluation—understanding the full funnel.

⚡ Quick Wins You Can Use Today:

• ✅ Set up Google Search Console, Analytics, and Tag Manager—don't skip them.
• 🎯 Track both form fills and discovery calls as key conversions.
• 📲 Add micro conversions like button clicks and page scrolls to help Google optimize.
• 🗂 Use a CRM (like HubSpot) to track leads and connect campaigns to revenue.
• 📊 Measure ROI based on real conversions, not "gut feel."

📣 Why This Matters Now

If you're running Google Ads without proper conversion tracking, you're feeding Google bad data—and that means wasted money. By setting up your tracking correctly, you give Google the information it needs to send you more patients who actually convert. This is how clinics scale ad spend to $5k–$6k/month and fill multiple providers' schedules.

📥 Get the Conversion Tracking Playbook

Download the full setup guide, step-by-step tutorials, and learn how to make Google Ads work for your clinic the right way.

👉 Get the Playbook & Book Your Free Call

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Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025.

Think Google Ads don't work for your clinic? They do—if you master conversion tracking. Set it up right, and you'll never look at ads the same way again.