The Aaron LeBauer Show

In today’s episode of The Aaron LeBauer Show, I’m sharing quick strategies to help you grow your cash-based physical therapy business, plus some personal updates and business insights.

Lately, I’ve been reminded of a powerful lesson: failure is necessary for success. 💡 Instead of banging your head against the wall, let’s focus on what actually moves the needle.

We cover:

✅ Avoiding scope creep in your business

✅ Leveraging what comes naturally to you

✅ Stop forcing things that aren’t working

✅ Understanding your WHY

✅ Getting crystal clear on what you actually want

Tune in now & let’s get to work! 🎧💥

In this episode, I sit down with Paul Wright, a physiotherapist, business expert, and author of How to Run a One Minute Practice. Paul has helped thousands of health business owners across 57 countries earn more, work less, and enjoy their lives—and today, we’re diving into how AI can help YOU do the same.

🚀 We Cover:

• How PTs can use AI to save time & grow their business
• Simple automations that make your life easier
• Getting your team to actually use AI
• The politics of AI in healthcare
• Why AI isn’t new—but how it’s changing the game

🎧 Listen now and start leveraging AI to scale your practice!

📌 Timestamps:

1:00 – Introduction

2:30 – Getting started with AI

6:45 – Making AI easy to use

14:20 – Different uses for AI in a PT practice

23:00 – Increasing productivity with AI

29:45 – Autonomous PTs in the UK

35:55 – The politics of AI

42:02 – Contact Paul

💬 What’s your biggest question about using AI in your practice? Drop it in the comments!

📲 Connect with Aaron:

🔹 Facebook

🔹 Instagram

🔹 CashPT Nation FB Group

🔹 9 Profit Accelerators

📲 Connect with Paul:

🔹 Website

🔹 LinkedIn

🔹 Training – Code: LEBAUER

In today’s episode of The Aaron LeBauer Show, I break down the real strategies that matter when it comes to generating leads for your cash-based clinic. While everyone thinks Facebook ads are the golden ticket, I share practical, effective tactics that will move the needle for your business.

Tune in to learn how to:

• Cut through the Facebook ad hype
• Get in front of the right people
• Create an irresistible offer
• Leverage the right software
• Understand your ideal client (avatar)

Time Stamps:

1:00 - Introduction

4:10 - Do you really need a marketing budget?

9:16 - Building an irresistible offer

15:46 - The role of workshops

26:30 - Time marketing explained

Ready to build a thriving practice? Hit play and let’s dive in!

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

In today’s episode, Dr. Derek Nielsen flips the script and interviews me! We’re diving deep into marketing strategies that every cash-based PT clinic owner should know. Whether you’re new to the game or looking to grow, this episode is packed with actionable insights.

We cover:

-Diversifying your referral sources

-Finding patients for a new clinic

-How to get clients to come back

-Repurposing content for maximum exposure

-Collecting leads & converting them

-Marketing versus sales strategies

-Leveraging automation to scale

-Staying top of mind with your email list

Time Stamps:

1:00 Introduction

2:02 Getting referrals as a new cash PT

8:57 How tactics have shifted over time

16:25 Staying in front of potential clients

19:35 Facebook marketing in today’s world

25:50 The ins and outs of free offers

34:26 Attracting the right clients & patients

42:49 Then versus now: marketing in 2009 vs today

46:45 Do you need to learn copywriting to succeed?

Don’t miss out on these tips—be sure to subscribe and share with fellow PTs!

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Derek:

Website: https://thenewagept.com/

In today’s episode, I speak with Dr. Mary Bengoa, who owns her own cash-based practice in rural Nevada. She believes in working with each patient one on one to find out what it is that they want to achieve and devise a plan that let's the patient become an active part of transforming their own life. It is all about a partnership with the patient and providing the guidance and care needed to help them get their life back.

We cover:

-Mary’s story getting into physical therapy

-working in a hospital setting

-navigating PT school

-opening her own practice

-creating the vision for her practice

-serving the community

-collaborative care

Time stamps:

1:00 introduction

3:49 lessons from early days of PT

7:27 former rodeo days

9:42 long distance marriage through PT school

11:52 deciding to start her own practice 

19:15 current state of practice

24:55 serving all types of people

29:17 deciding to work with Aaron

32:57 game changers for her business

37:28 advice to other PTs

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Mary:

Website: https://www.bengoapt.com/

IG: https://www.instagram.com/bengoapt/

In today’s episode, I’m answering the most asked questions from our private groups. I’ve already answered them in the group, but I think they are important for everyone to hear! I answer questions ranging from accepting health savings accounts to superbills.

It’s the step-by-step checklist to launch a physical therapy cash practice. -> Go to www.CashPTchecklist.com or DM me the word “checklist” on instagram and I’ll send you the link to download it today. 🤙

We cover:

-accepting different types of payments

-creating partnerships with local providers

-choosing an app for home exercises

-forms to use in your practice

-superbill specifics

-how I can help

Time stamps:

1:00 introduction

2:05 using HSA to pay for therapy

5:53 business partnership versus referral source

9:02 home exercise apps

12:47 forms to use in your practice

19:50 superbill specifics

28:30 how I can help

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Many PT’s don’t believe they possess the skills to set themselves apart from other PT’s

What really sets you apart from other options? It’s not “physical therapy” or your manual therapy skills.

It’s your “soft” skills.

The questions you ask.

The touch.

The time you have for patients.

Your follow up (automated and in person).

Your personality, marketing, and enrollment process.

If you’re looking to launch a cash practice this year, you need the CashPT® Checklist.

It’s the step-by-step checklist to launch a physical therapy cash practice. -> Go to www.CashPTchecklist.com or DM me the word “checklist” on instagram and I’ll send you the link to download it today. 🤙

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

If you don’t know where you want to go, you’ll never get there. 🚀

In this video, I’m sharing insights from one of our Platinum Mastermind retreats, where we spent two hours focused on goal setting and creating a vision for our lives. We even built vision boards to stay laser-focused on our targets and dreams.

Your goals are the roadmap to your success, whether in life, business, or both. Let’s talk about how to set meaningful goals, visualize your ideal future, and take action to make it happen.

👉 Ready to create your vision? Watch now and start setting your path today!

Connect with Aaron:

✅ Facebook: Aaron LeBauer

✅ Instagram: @aaronlebauer

✅ Join CashPT Nation FB Group: Click Here

#GoalSetting #VisionBoard #PhysicalTherapyBusiness #CashPT #EntrepreneurMindset

On today’s episode, Dr. Derek Nielsen joins me to talk about results from the Stocking Stuffer promotion and the PT Marketing Machine. We talk about the marketing challenges cash PTs are facing and how we help people overcome them. 

We cover:

-how software saves you time

-getting the results you want

-small changes make big differences

-the fortune in the follow up

-state of readiness check

-PT Marketing Machine Accelerator

Time stamps:

1:00 introduction

4:02 ins and outs of the Stocking Stuffer promo

8:05 results from the promotion

16:10 changing up the promotion

21:01 figuring out what people want

24:50 changes for next year

35:35 red flags of patients

40:05 PT Marketing Machine Accelerator

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Think You’re Not Ready to Start a Business? Let’s Talk About It.

In this video, I’m breaking down the 13 most common excuses I hear for not starting a business—and the real reasons behind them.

From "I need to save money" to "I'm afraid I might fail," we’ll tackle the fears and misconceptions holding you back from taking the leap into business ownership.

If you’ve ever said:

👉 "I need to graduate first."

👉 "You need 5 years of experience."

👉 "My town is too small."

👉 "Patients won’t pay cash."

👉 "It’s not the right time."

...this video is for you!

Starting a business can be intimidating, but the truth is, most of these reasons are just fear in disguise. Let’s uncover what’s really stopping you and how to move forward with confidence.

💬 Drop a comment below: Which excuse resonates with you the most?

👉 Don’t forget to like, subscribe, and turn on notifications so you don’t miss more tips on launching and growing your business!

#StartABusiness #Entrepreneurship #PhysicalTherapist #BusinessOwner #OvercomeFear