The Aaron LeBauer Show

Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. 

We talk about:

-finding the problem

-different types of pain

-collaborative care 

-cash practices are better than in-network clinics

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enhance your riding experience, and owner of Sublease Solutions, driven to connect small business owners to space that optimizes growth.

We talk about:

-the power of networking

-working with soccer athletes

-experience in the CashPT Platinum Mastermind

-collecting No’s

-multiple streams of income

-expecting problems

-being willing to grow

TIME STAMPS:

1:00 introduction

5:46 lessons learned as a high level athlete

10:39 deciding to start a business

16:40 first year in business

23:16 where to network

27:38 day to day business

29:50 other businesses

38:00 most important business lessons

43:50 long term goals

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Michael:

Instagram: https://www.instagram.com/dr.michaelmurphy/

Website: https://divergentrehab.com/

Website: subleasesolutions.com

Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. 

We talk about:

-loving the process, not the results

-how much do you need to start?

-underestimating the work

-confidence in sales

-stacking wins

-ride the waves

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content.

Creating content for social media doesn’t have to be complicated or intimidating. If you focus on the questions your clients are asking, then you have all the information you need. 

We talk about:

-answering the right questions

-dispelling false beliefs

-listening to your audience

-document your life

-staying consistent

-when to hire

TIME STAMPS:

1:00 introduction

3:30 the questions you need to answer

4:56 personal Facebook page

7:12 document, don’t create

9:36 start small

12:17 hiring someone to help

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

1) Talking about money

2) Sales

3) Email marketing

4) doing the work – being responsible for your own success

5) commitment

6) Tech

7) The APTA

8) belief in yourself

9) sharing your dreams

10) sharing your lessons

11) Asking for help

12) feeling like an imposter

13) when you’re feeling sold to

14) paying for help – physical therapy or coaching

People at the top don’t shit on others below them

5 steps to grow and get to the next level

1) get uncomfortable – growth doesn’t happen in your comfort zone

2) Set goals and work hard towards them, both physical, business and for your family

3) hire a coach – time collapse your results

4) Go to events – masterminds, events, be in the right room

Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made!

Stay the course. You only lose when you quit.

Service first. Do right by your patients and the money will come.

Partnerships are tough.

Ride the wave.

Set impossible goals. 

Embrace the mistakes and lessons. 

Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice to have multiple physical therapists and how the handle the ups and downs.

*Owen references Dr. Kevin Downing of Turning Point Counseling

We talk about:

-being unemployable

-burn the ships

-lessons from hiring and scaling

-coaching business

-struggles hiring

-staying in your lane

-plans to expand

Why I gave up treating patients

What’s been your experience like in the Cash PT Platinum Mastermind? How has serving/coaching in the Cash PT Platinum Mastermind changed your life and practice?

TIME STAMPS:

1:00 introduction

5:44 using the giving mindset to grow your business

9:45 first years in business

14:47 overcoming the big challenges

22:52 being unemployable

28:40 deciding not to coach

36:36 stepping away from treating patience

39:20 experience in the Platinum Mastermind

42:45 learning from teaching

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Owen:

Instagram: https://www.instagram.com/advancedptwellness/

Free tips, tricks, Q&As on Instagram https://www.instagram.com/cashpayptaccelerator/

Free trainings to help cash pay PTs: https://www.advancedptwellness.com/coaching 

YouTube: https://www.youtube.com/channel/UCmcaI8_Sn4T-P2d6DsxGNbg

Passive income isn’t work-free. This is working once and continuing to earn income on that effort. 

Here are the 8 secrets to making passive income as a physical therapist.

1) Give Results in Advance

-Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you.

2) Lead Flow

-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t. 

3) Value Ladder

-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer. 

4) Proven Offer

-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.  

5) Work Smarter, not harder

-Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact.

6) Evergreen Sales sequence

-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder. 

7) Email Marketing System

-You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list. 

8) Investing

-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.   

“If you’re not in the game, you’ll never win the game.”

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre.

TIME STAMPS:

1:00 introduction

2:42 Sarah’s business

11:40 treating out of her home

13:20 homeschooling her four kids

18:54 “retiring” her husband

24:53 being a flight attendant

30:00 direct access laws

35:00 when to hire

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Sarah:

Instagram: https://www.instagram.com/covenantpt/

Website: https://www.covenantphysicaltherapy.com/

Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback!

TIME STAMPS:

1:00 introduction

7:15 deciding to move to Denver

8:40 the promise versus reality

11:38 deciding to start his own practice

15:54 the plan for growth

19:40 big jumps in growth

25:25 the sales process

31:40 explaining cash pay to others

40:40 getting referrals 

50:32 being quick to act

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Joey:

Instagram: https://www.instagram.com/comeback_performancept/

Instagram: https://www.instagram.com/shoulder.comeback/

Website: https://comebackperformancept.com/