The Aaron LeBauer Show

On today’s episode, I giving you the reasons it’s time to open or grow your cash-based physical therapy practice. Insurance reimbursements are getting lower while their profits are increasing. Let me give you the blueprint to do it!

Feeling stuck in your current clinic or tired of dealing with insurance headaches? The new year is the perfect time to make a change. Patients are out there right now looking for real solutions—and you could be the answer they're searching for.

Don’t let another year go by waiting for the "right time." It's your time. It's your duty. Patients need YOU.

Click here to join my FREE training and learn exactly how to launch and grow your cash-based practice in 2025. Spaces are limited, so don’t wait—your future self will thank you

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, I talk about the 2024 year in review. I also review what 2025 will bring and how the CashPT Acceleration Plan will be a game changer for physical therapists!

Since the beginning of the day, what progress have you made?

What's been most helpful?

1)

2)

3)

Why is that important? Why does that matter?

Write down your wins and lessons

1)

2)

3)

3 years from Now:

“Imagine you and I were to start working together today. I teach you everything I know and do everything I can to help you get results. Now imagine we’re sitting in a coffee shop 3 years from now. What would have happened in your life, both personally and professionally, for you to feel happy with your progress? What would make you believe that this was the best decision you ever made?”

Invitation to the CashPT Platinum Mastermind

A Mastermind For Driven Physical Therapy Entrepreneurs Who Want to Scale Their Business, Brand, Income and Impact to multiple 6 and 7 figures in the next 12-36 months

How does it work:

3 2 day retreats a year

3 group coaching calls each month

Personalized 1-on-1 Game Plan

Access to Aaron’s courses and programs

The only thing we haven’t talked about is price and I only want to talk about that with people who see the value and know it’s the right next step for them.

If you’re interested in applying just go to www.cashptmastermind.com

Or DM me the word “mastermind” over on Instagram @aaronlebauer  

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, Dr. Derek Nielsen joins me again to talk about the marketing strategies that work with our clients. We breakdown the results of our Black Friday promotion and the wins that other clinic owners got from using this system.

The best part…

Jeff is now able to focus on treating patients the way he wants, working the hours that fit his lifestyle and building his financial security without challenging his ethics…

and he just made enough in 5 days to cover his membership for the next 8 months!

...and it all started with a FREE 15 minute New Patient Strategy Call in the beginning of October.

If you're in a similar position and would like us to just hand over to you our best marketing strategies and promotions every month to fill your schedule and scale your business without working longer hours or compromising your ethics…

I've got a few spots still open on my schedule next week so we can start building out your personalized game plan for 2025.

Just go here, read through the page, fill out the form and book in a time to chat -> www.CallwithAaron.com

On today’s episode, I’m going to tell you the top ten mistakes physical therapy business owners make. 

1. Not Having Clear Goals or knowing their Purpose
2. Seat of the Pants Marketing
3. The goal of Making it perfect 
4. Thinking not acting
5. Being afraid of failure
6. Don’t have a Game Plan
7. Not being part of a community 
8. Going it alone 
9. Not working with a coach

That’s exactly why in our CashPT Platinum Mastermind. We take everyone through our Roadmap and give each member a personalized Game Plan every 90 days

If I was in your shoes right now there would be 3 things I would want...

Plan - a plan for me

Tool -all the tools i need

Help - help along the way

Well, this is your invitation to join the Platinum Mastermind group that I run.

It's a 15-36 month program for passionate and driven physical therapists to help you launch, grow and scale a multiple 6 or 7 figure business.

Invitation to the CashPT Platinum Mastermind

A Mastermind For Driven Physical Therapy Entrepreneurs Who Want to Scale Their Business, Brand, Income and Impact to multiple 6 and 7 figures in the next 15-36 months

The only thing we haven’t talked about is price and I only want to talk about that with people who see the value and know it’s the right next step for them.

If you’re interested in applying just go to www.cashptmastermind.com

Or DM me the word “mastermind” over on Instagram @aaronlebauer  

On today’s episode, I’m going to give you my Secret Strategies to keep clients over Christmas and fill your schedule in January.

One to make money.

One to make your business better.

They are the “stocking stuffer” promotion.

The “winter lock down”.

We typically sell promotions like this for $1,000 or give them to our clients who pay $1,000 - $2,000 per month

If you’d like to get our Stocking Stuffer promo to use this December to fill your schedule just head to CashPTBlackFriday.com where you can get it for a stupid low price of $20

On today’s episode, I’m going to talk about the major mistake most physical therapy practice owners make. 

The major mistake most physical therapy practice owners make is…

They do not run regular promotions and specials to your patients and prospects.

How do I know?

I’m guilty of it myself.

Have you noticed that all the major retail and service businesses run Black Friday promotions?

New Years, Presidents Day Sale, Valentines Day, Easter, Memorial Day, July 4th, Labor Day, Halloween, Black Friday, Christmas, even national physical therapy month…lol!

It seems too salesy or something that a health care business shouldn’t do.

Why do we think our businesses is any different or so special that we don’t actually have to market using proven marketing strategies?

If you own a PT Clinic and you have at least 100 customers or 100 customer contact details and you want to fill your schedule over the holidays and put more cash in the bank at the same time, you’re going to love the Black Friday Sale we’re having this year.

It starts the Monday before Thanksgiving.

Just go to www.CashPTBlackFriday.com for more details.

On today’s episode, I’m going to talk about the top three new patient marketing strategy systems you need.

3 New Patient Marketing Systems you need

1. Lead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google Ads
2. New patient nurture sequence for all prospective and new patients
3. Monthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends. 

We’re rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer 

On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients.

Acquiring a new customer can cost five times more than retaining an existing customer.

Increasing customer retention by 5% can increase profits from 25-95%.

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

You need a 5 day Black Friday Promotion 

https://wisernotify.com/

In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.

In the last few years, about 25.3% of Black Friday online sales came from mobile devices.

The average discount on Black Friday in 2023 was about 31%.

64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.

The 5 Day Black Friday Promo

BOGO - great for fitness, massage therapy, pilates, wellness, etc

BOGO - Buy a package get a Gift card, TBD Certificate and Swag

5 Email Sequence

Warm Up

Give Thanks

3 Email on Friday

You need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you page

We’re rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies

On today’s episode, I’m going to share the 5 steps to making a side hustle cash practice into a full time business.

1. Know your why

2. Get clear on your goals

-#’s of pts/week

-$ in the bank each month

-If you’re charging the right amount

3. Commit and go all in

-Stop doubting yourself, Address all your fears about failure, money and -disappointment and drop your ego

-People will pay

-Your town is big enough

-You are good enough

-Worst thing that happens is you get another job and negotiate an additional $100 per -month in salary.

-No kids workin on the weekend

4. Get your marketing dialed in

-Leads

-Nurture

-Landing pages

-automations

5. Get Help to go even faster

-Work with a coach

-Get the proven software, systems and strategies

-Why try and reinvent sliced bread

-You learned from clinical instructors (you paid $100K+ for this). Now is the time to learn -from business mentors and what you’ll need to invest is much less to get started.

If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call

Or go to www.callwithaaron.com and book in a time to chat

On today’s episode, I’m going to share the Secret to transitioning out of network and going cash.

Provide a high touch experience

A high value service

If you’re high volume already, you don’t need to make massive changes

Market directly to patients

Patients are you customer, not the MD’s or insurance companies

Use your existing database

Install into a HIPAA compliant marketing CRM like PT Marketing Machine

Run the referral factory promotion

5-Star Review Accelerator

Black Friday Appointment Revolution

Set up the stocking stuffer promotion.

If it’s not the holiday season you can use the $100 Pre-Loaded Gift Card strategy.

The first step is to identify the low hanging fruit and step 2 is to set up your direct to patient marketing strategy.

If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call

Or go to www.callwithaaron.com and book in a time to chat