You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead into a sale. With a VSL, you can be increasing engagement, qualifying your leads, and making sales with a lot less front-facing work.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Video Sales Letters, VSL, marketing strategies, online coaching, lead generation, sales conversion, educational content, client engagement, business growth, digital marketing