I recently asked on my social media for podcast topic ideas - and wow did you guys deliver!

On today's episode of The Shinah Show, I'm sharing one student's struggles with getting her business up and running (and profitable!). She reached out because she is trying to be strategic in her products and offerings to ensure she can actually make money. Does she go for the place cards & gift tags, or focus on the bigger jobs with. more complexity?

This is where there is a BIG divide in the industry - lower skillset products & services vs. higher paying jobs. While one is easier to produce and has a lower barrier of entry, the other requires more time, effort & finesse. So how do you know which one is RIGHT for your business?

Join me as I examine these two highly different niches of the calligraphy industry and discuss:

• What the 'lower' paying calligraphy skills what differentiates them from the higher paying calligraphy skills
• Examples of the products typically produced in each skillset
• The skills that take your calligraphy from pen & paper to the next level (and how it can expand your business exponentially)
• 7 categories of "high paying" calligraphy jobs that can demand top dollar
• How to develop a solid plan to grow your business & manage the 'big picture' stress that can overwhelm so many business owners

I'm so excited to delve into this topic and show you just how many different ways you can utilize calligraphy!

Don't forget - The Holiday Shop is open now through December 17th, 2024! It has our best course deals of the year & exclusive bonuses! We’re offering 50% off our workbooks, mini-course, and course trainings we rarely open to the public (including our brand new engraving course!) - all of which can help take your business to the next level! Click HERE to score all these amazing deals right now!

Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines

Episode 116 - How To Get Live Calligraphy Jobs (And Be Great At Them)

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