This week David Bain welcomes 2 guests:
- A podcasting pro and co-author of The Art of SEO, Stephan Spencer.
- An author, speaker, and expert on paid search Advertising. The owner and CEO of FMB Media - David Shetela

Topics:

1:04  What is the topic layer in Google’s Answer Boxes?

• Google talked about the topic layer at a recent event -
  • What is it?
  • Why are Google doing this?
  • What will sub-topics mean for SEO?
  • How might this impact traffic?

 

8:48 Google want users to be logged-in, in Chrome too

• On the face of this, this isn’t a paid advertising story - but it certainly impacts paid advertising - what’s this all about?
• What does this mean for retargeting and other paid marketing opportunities?

 

18:30 Is "Discovery" the Future of Search?

Google are starting to drive users to a place where you can discover new information and inspiration, with no search query required.

• What is this place?
• How might Google be selecting the content?
• How can you appear in 'Discover'?

 

26:26 According to eMarketer.com, Amazon Is Now the No. 3 Digital Ad Platform in the USA

• Are Amazon ads only for those who sell products on Amazon?
• Might Amazon be a serious competitor to Google Ads?
• Are there any other up-and-coming Ad networks that advertisers should be aware of?