On today's episode of RethinkYour.com we are talking about the jeweler’s digital marketing checklist.  We’ve previously mentioned many of the items from this checklist, but never explained how they relate to one another until today.  The digital marketing checklist that we’ll go through is a good guidebook for future marketing, and it could also help you identify where you’ve made mistakes in previous marketing.  Our source comes from a brief editorial in the February 2022 issue of Southern Jewelry News, and we’re super happy to give you our thoughts on the finer details, and perhaps some golden nuggets, behind every item on that checklist.  When it comes down to it, marketing is all about how big your net is, or how to use a shiny hook to catch your next customer.  Let’s dive into it.  Thanks to Andre Savoie for inspiring this episode.