This week on The Retail Perch, Gary and Shekar sit down with Katie Riddle, Global Strategy Lead at Verizon, to discuss the often overlooked backbone of modern retail: connectivity. From in-store WiFi and device performance to enabling real time innovation, Katie shares how network infrastructure directly impacts both shopper experience and associate efficiency. As expectations rise and tech driven services become the norm, retailers can no longer afford to treat connectivity as an afterthought. Implementing robust, future ready solutions is not just important, it is urgent.