Imagine you’re a new SDR, and your manager tells you to ‘Shut up and dial!’ The experience for the person on the other end of the line is going to be less than exceptional, don’t you think?
In order to land promising meetings, we’ve got to stop measuring success by volume.
In this episode, Ernest Owusu — retired NFL athlete turned Sales Development Leader at 6sense — talks to me about…

- Why volume shouldn’t define an SDR’s success
- 4 sales development tactics that aren’t going anywhere
- Best practices for hiring and onboarding SDRs
- The 3 C’s that SDRs need to offer exceptional CX
Follow Ernest on LinkedIn or Twitter @theernestowusu.
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