Joey Giordano is a Master Tech with Toyota/Lexus whose passion for automobiles goes back to his childhood where he spent time with his dad working on cars. He is a dedicated Volkswagen fanatic who decided to join Ben Sprints and Lee Stahlecker at Straight Up Dubs as a way to spend his after-work and weekend spare time extending his automotive knowledge to his passion for classic VWs. Through his business Sud Werkstatt, he restores old VWs, drives them whenever possible, and his beloved 1969 Safari Bay has been featured in multiple magazines. He created the Straight Up Dubs brand where VW friends and fans can gather to enjoy cars, hold events, and go on drives. Joey created a line of products around the marque he loves so much.