There’s a lot of advice floating around about whether or not you really need a niche as a designer. Maybe you’ve heard people say, “You don’t need to niche, just focus on your style,” or “You don’t need to niche, just find your audience.”

Here’s the truth: That IS niching.

In today’s episode, I’m breaking down why choosing a niche isn’t about limiting yourself—it’s about giving yourself a clear path forward. If you’re tired of feeling stuck, unsure of where to find clients, or unclear about your next steps, this episode will help you shift your perspective on niching and why it can actually create more freedom in your business.

What You’ll Learn in This Episode:

✅ Why "my prints look good on everything" is the biggest myth keeping you stuck
✅ The real reason designers resist niching
✅ How niching gives you clarity on your portfolio, pricing, pitching, and marketing
✅ Why versatility is not the same as strategy
✅ A simple action step to start defining your niche today—without overthinking it!

Stay Connected & Keep Learning

📌 Join the Print Life Membership: https://lesliekenehan.com/printlife
📌 Follow on Instagram: https://www.instagram.com/lesliekenehan/

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/