Go ahead, read that title again: It's OK to fail. Not only is it OK to fail, but we recommend you do it! Failure drives us toward success in so many vectors it's hard to cover them all. Yes, for some of us, failure is a motivator to keep on trying. But even more important, at it's very core, failure is one of the richest platforms for learning that we have. This week on the show, Nikki Kinzer and Pete Wright celebrate failure and call for all of us to embrace it for future success!