Creative Business Real Talk

119: My Town Can't Afford Calligraphy


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What if calligraphy is your “thing”, but not necessarily the “thing” that your towns all about? Kind of makes it hard to seek out customers, right? Wrong!

Whether it’s, “There’s too MUCH competition in my area!”, or “There’s no demand in my area!”, your brain will ALWAYS find ways to cast doubt about being successful.

On this episode of The Shinah Show, I’m sharing my best strategies for finding clients and work despite being in a small town (or one that has NO idea what calligraphy is…). I’m breaking it down into 4 areas of work to explore, including:

  1. Engraving & Live Event Calligraphy - how executing a craft with a higher price point can help cut down on the stress of finding a large client base
  2. Teaching (even online!) – why sharing your craft can introduce your area to calligraphy & create unique opportunities for workshops (calligraphy on the farm, anyone?)
  3. Digital Work – tips on expanding your work via digitizing to increase your client base
  4. Small Town Connections – how to use local businesses & shops to your advantage!

I’ve had plenty of students who live in the middle of nowhere and have still found a way to turn a profit with their calligraphy skills. Don’t let the size of your town be the reason that holds you back – because if you truly WANT something, you must put in the work to get there!

Don't forget - The Holiday Shop is open now through December 17th, 2024! It has our best course deals of the year & exclusive bonuses! We’re offering 50% off our workbooks, mini-course, and course trainings we rarely open to the public (including our brand new engraving course!) - all of which can help take your business to the next level! Click HERE to score all these amazing deals right now!

FREE WORKSHOP:

  • “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

  • Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

  • Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
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Creative Business Real TalkBy Shinah Chang

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