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In this week's episode, I interview my good friend Rick Versace Jr., the founder of  Proud 90. 

Proud 90 is just a group of guys that love hitting the links. Breaking 90 is considered a win for the day when they go out.  Their approach to golf is similar to our approach to life - always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off steam after a hard week at work. It’s about kicking back and having a few beers with your buds while playing a game we love. It’s about getting out there and having a great time on the course, regardless of whether we're shooting in the 80’s or the 100’s.  At some point, it occurred to them that there was no golf brand for the average weekend hacker just looking to have fun — so they decided it was their duty to create one. And just like that, Proud 90 was born. 

They think their fierce, bold designs and comfortable, lightweight fabrics reflect how they choose to play the game — sometimes unconventional, but never too seriously. Don’t get them wrong! They are constantly working to improve their game, just as we're always working to enhance their brand. That being said, they know they will never be on the PGA Tour, but that hasn't stopped them from going for it on every shot and having a hell of a good time doing it.

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