The conversation doesn’t mean that you’ll accomplish what you set out to do, but the absence of that conversation ensures that you won’t.

Great Leadership:

1. Great Leaders can identify which outside inputs enhance and distract from the most important conversation.

2. Great Leaders can engage in the outside conversation without bringing it into the culture.

Application:

1. Quit saying, “Oh, we’re just talking”!

2. Be aware of the conversation

3. View conversation as the most powerful culture shaping tool you have.