In today's episode, we're talking Analytics. It's key to understand the data around your business so you know whether your marketing is effective. Today we talk about the basics you need to understand to allow you to track and measure how your business is doing.

 

 

https://youtu.be/t6onZEpxlvEResources for this Episode

Free Access to Ed's Analytics 20:20 Course

Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners for executives who still refer to Their Bloody Website. I'm one of your co-hosts, Darryl King.

Edmund:                And I'm Edmund Pelgen.

Darryl:                    Hey Edmund. How are you going?

Edmund:                Not too bad Daryl. Yourself?

Darryl:                    Pretty good for a young feller. Still lots of good feedback from last week's episode with Jason Mun. Smart guy, loved that. Very good.

Edmund:                He knows his stuff.

Darryl:                    He does and it's good. E-commerce is a big part of where we're going so I think if you didn't listen to last week's episode and you're into selling online please go listen. It was a cracker.

Edmund:                Absolutely.

Darryl:                    This week though we're going to talk data, numbers, metrics. We're going to dig into the basics of analytics and that might not seem very exciting to people but it is fundamental of all things good online is being able to measure and understand what you do. We're going to dig around this a little bit, cover a couple of things off and set the tone for it. We're hoping to have an analytics guest on later this year who can talk more about key things people should look at. But we both see it where people don't have analytics and they don't even look at their analytics right?

Edmund:                Yeah. I think it's important to make the distinction that every good business owner should be tracking and measuring their numbers. To some extent when we say analytics we mean those things. You know what metrics are driving your business, et cetera. But as we relate to an online business the primary tool or the mechanism by which lots of us measure the performance of our digital assets is through online analytics tools. Obviously the biggest one is Google Analytics. Most people would have heard of them.

Darryl:                    What do we mean by analytics or Google Analytics? What are we really talking about? When you and I say analytics we're talking about Google Analytics. What does it do for us?

Edmund:                Absolutely. The reason when you talk with an SEO or a paid advertising agency, the first thing they ask you is, "Can you give me access to your Google Analytics?" The reason is because they want to understand how your website is getting its traffic currently. Where are people finding you? Are they finding you in Google search? Historically have you been running paid advertising? Are they coming from other websites? They want to understand how your business currently finds its customers. By understanding that it'll help them formulate strategies going forward. That's one reason. When we talk about analytics what we mean. The other reason is, we want a mechanism by which to measure the results of our efforts because at the end of the day everything that we do from a marketing perspective is all about bringing people to the website and then having them do something.

                                    Whether that's buying something or whether that's signing up to a newsletter,