The search results are no longer just 10 blue links. Understanding how your brand can appear in search engines will open your mind up to the wide range of opportunities for your business.

https://youtu.be/jEuoEYFl3nIResources for this Episode

Raven Tools Guide to the SERPS

Search Engine Journal

Google Play Podcast Features

Darryl: Hi and Welcome to “The My Bloody Website podcast” where we talk about all things online especially for a small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand and to help you improve how you use online in your business. We're about to record episode 40. How do you look on search engines? How are you Ed?

Edmund: I'm very good Darryl. And yourself

Darryl: excellent, very good for young fella.

Edmund: I think this is a great episode because we never walk out of; you typically don't walk out of your house unless you've had a look at yourself in the mirror right?

Darryl: Well unless your teenager. Well I’m not actually a

Edmund: So I'm wanted to (0:43) mate

Darryl: yeah; no; but that's right; it is your right; so, you know; people; last episode we talked about you know doing some things to check out how you self-audit. This one's, I guess taking an even deeper. I was going to say this is episode 40. Just reiterate that so that means we have done three quarters of a year in episodes. So 12 more episodes of the whole year right?

Edmund: we should do a big party at 50 to do it on a beach or something.

Darryl: fifty two; fifty two; three more episode; that; so twelve more episodes; anyway; so, this is one that probably sits heavily in your mind. You see a lot of this day-to-day when you're doing audits and helping people rank better. What are some of the things that; I guess we're giving people instructions

Edmund: Yeah

Darryl: of how they can review how they look on search engines. Yeah?

Edmund: absolutely; and it's important because the average user probably doesn't realize the amount of variety that exists in the search results. Right? When you do; when you go into a Google search there stuff everywhere right? And the devices are changing and Google is experimenting and they've got ads and everything else and there's a lot to think about; and so;

Darryl: yeah and maybe people don't also realize too that its phrase specific. So, if you search for Pulp Fiction “the movie” you are going to get a completely different of search result than if you're searching for pool builder; Sydney

Edmund: yeah. So what, why don't we just introduced into the basically out of what's in the search results and then we can talk about the specific; you know, use case type ones to come up; what do you reckon?

Darryl: Why don't you do it rather (2:29)

Ed/Darryl: (laughing)

Edmund: When you run a normal Google search result. And let's just use desktop for an example here because it's probably simpler to start with. So when you do a Google search in the desktop, you'll typically see the paid ads. And the paid ads are (2:42) at the top and they'll typically be the first three or so listings and then beneath the paid ads you'll see what's called the organic search results listings. Now, depending on your search the phrase that you're looking for Google may ver...

You don't always need to pay an expert to find out if your site has problems. In today's episode we discuss three simple site checks you can do yourself.

https://youtu.be/XQ3ByXgiO3kResources for this Episode

Google Search Console

Google Analytics

MobileMoxie

 

 

Darryl: Hi and welcome to “The My Bloody Website podcast” where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. And my co-host Ed Pelgen, who's been running his online marketing agency for just as long. Our goals to cover things in a way anyone can understand and can improve how they use online in their business. And we're talking to you. This is episode 39 and it's called “Three simple site checks you can do for yourself”. How are you Ed? How are you doing?

Edmund: I'm doing very good Darryl. Yourself?

Darryl: Excellent, I'm doing very, very well

Edmund: So what are we talking about today mate?

Darryl: well, you know; we spend a lot of time in the nitty-gritty with highly technical; we know how to do advanced things. And a lot of times I think you can have a conversation with people and say to them; you know, and blah blah blah blah; and I'm; I do this to people a lot where I did bombard them with information. They go, okay; just one thing it'd be good

Edmund: yep

Darryl: so to step back and say to people listening. Here's three things that you can do as a audit for yourself to make sure you're on track.

Edmund: That’s right and can I just; I'm gonna quickly interject and I'm gonna say, the reason why this is really important was proven to me this week. When I was doing an order for a client. And they've been running this stuff for six months and no one had taken the time to look at just simple stuff. To check whether they were making any money. What does it; just; you know; everyone just assumed it was someone else's job or they didn't know how. So Darryl's got some good ideas this week about what you can do.

Darryl: and these are lowbrow. If I want to call them that way and that's not meant to be demeaning. These are just simple things that two of them particularly; you do not have to have any prior knowledge or an account or anything to do. The last one is predicated a little bit on you having access to something. But we'll get to that. And keep it in mind. Two episodes ago we talked about SSL implementation and there was episode 37. That's something you could check yourself we talked about it. So that's a bonus one out of the three. That's not included in three but if you didn't hear that episode go back and listen to it. And really it's about not just checking the homepage. It's got the secure signal. Actually looking across pages. And this probably comes into an overview for everyone. When you look at your site, when you review your site, don't just go to home page and go, life is good; okay? It's like walking in the front door of your house and go you know that's just great; it’s great. Walking back out again right? And then you walk around the corner and there's dishes not done, toilets stink, you know; whatever? So it's the same thing look at a bigger perspective and if you've got a large site. I know that you can't easily do some of these checks; across a large site. So you pick different areas. Don't fall in the trap where you know; I click the home page and I went to the men's climbing category and a woman's climbing category...

In todays episode, we talk about some key recent updates to Google that you need to be aware of.

https://youtu.be/XUYwVS2-CVcResources for this Episode

Chrome 68 Update

Page Speed Update Articles:

* Google Webmasters Blog

* Search Engine Land

Page Speed Insight tools:

* Page Speed Insights

* GT Metrix

* Pingdom

Googles new URL Inspection Tool

Darryl: Hi and welcome to The My Bloody Website Podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King I’ve been running a web agency for 25 plus years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way that you can understand, anyone can understand and can help you improve how you use online for your business. This is episode 38 and we're talking about important Google updates that have happened in June, July 2018. How are you Ed?

Edmund: I'm very good Darryl. How about yourself?

Darryl: excellent, right; excellent; Sorry;

Edmund: it's been a busy month

Darryl: It has been. It been very busy. Midwinter down under. It’s um, you know; uh, snowflakes get very upset when the temperature drops below about 24 degrees Celsius. You know; we all start to (0:50)

Edmund: It’s freezing

Darryl: (0:51 by the way). But the heat is on, be wearing our beanies and everything else. The rest; the rest the of world they're just getting theirs as a hot summer's day but yeah, now; so look; I think a lot of people know little bits about Google that it updates and makes changes and they tend to hear anecdotal stories from their professionals or people around them or someone at the barbecue that says; oh, you know; this update killing the world Nessie O's dead and all these other things. So people have a sense that changes happen. I don't know. I guess in the old days there used to be once a year or once every X many months. Be some major update whereas you know there's pretty much been; there's an ongoing series of tiny iterative changes that happen with periodic bigger updates or periodic things that are noticed as a significant shift in focus or there's been an announcement and I don't know that everyone understands that you know; some of these things can be reasonably significant. So I guess you know we wanted to talk a little bit about there have been a few things that have been significant. We touched about one of them in browser in the last episode but I guess that's the thing is you know; people are busy I got a website, I've got some AdWords going, I've got a bit of organic happening you know; life's good I'm moving on. They don't always understand changes occurring

Edmund: Yeah

Darryl: So; what has been going on Ed? What changes I would be (2:13 say)

Edmund: you know; as a time of recording you know mid-July. The two biggest; I guess; updates in Google. They're on people's minds right now. Well, the first one is we kind of touched on it last week.

In this episode we touch base on the big changes that were planned with SSL. Has Chrome updated yet to flag non https sites as insecure? What can you expect to happen if you delay the update?

https://youtu.be/Ny9D7o_5in8Resources for this Episode

Add these two lines to your htaccess file unchanged and they will help with the http -> https redirect

RewriteEngine On RewriteCond %{HTTPS} off

RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Darryl: Hi and welcome to The My Bloody Website podcast, where we talk about all things online, especially for small and medium business owners or marketers. I'm Darryl King, and I've been running a web agency for over 25 years. I’m here with my co-host Ed Pelgen. He has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand, and can improve how you’ll use online for your business. This is Episode 37 - July 26, 2018 and it’s titled “What happen with SSL?” Hey Ed how you going?

Edmund: Good mate. Yourself?

Darryl: Yeah really good, really good, I enjoyed our last few episodes. Now we went on a bit of a tangent; sort of challenging people to you know think about stuff. There was some really good traction on a couple of those that; I don't know and for whatever reason; they’ve got a lot of little lessons a lot of sharing and stuff so that was great. Today we're gonna get back into the nuts and bolts. What’s been going on in online kick-start world?

Edmund: Mate, I've been doing a lot of audits lately looking at campaigns for people, making sure things are working. It's been really quite interesting some lots of insights actually maybe; maybe; we'll share them in one of these episodes in the next few weeks

Darryl: excellent; excellent, well this; This episode I want to talk about this week, is timely. Like we're at the end of July, the 1st of July there were some changes, and we hopped on it and I look back and we first hopped on episode 2. Which is a little while ago; where we talked about SSL and just [1:33 coughing] and we've talked about it on the way through, when we talk about things that people need to do, when we're talking about you know making sure your website's going well. But July 1, 2018 was when chrome update came out, and started marking sites, that didn't have SSL implementation done properly, as insecure.

Edmund: well, actually it's chrome 68 which is the actual version that's updating, and its pending update now. I've been trying to check and check, but you're right. The difference between 67 and 68 - sorry for those who are looking for technicalities - 67 shows a little— gosh I'm getting slow. A little icon. A little circular icon.

Darryl: Yep

Edmund: which indicates that it's not secure. Sixty-eight, oh, sorry 67. 68 will actually show “not secure”, so that’s gonna be a [kick up? (2:19)]

Darryl: Yeah; yeah, that's the big one that's, you know, gonna make a big difference. And so I think, what we really want to do - is make people understand, just in simple terms, what the impact is. And I've seen a lot of people sort of being more cognizant of it, like we've talked about it for a while, but now that people are starting to see it. Now that there was a date put out, like everyone heard July 1; which is why I use that day, and it's of course its dependant on whether you update chrome; you know, if you don't have updating Chrome

Edmund: Absolutely

Darryl: you won't see it straight away, but there are other impacts as well, and there's going to be impacts as far as what's showing up in search results.

Edmund: hmm-what one thing I want, what I think you should talk about is - why people still keep screwing up the migration. Because,

In todays episode, we talk about whether you should write about the cost of your service on your website. Many people like to keep this hidden. We discuss the opportunities to be had from writing about how much it's going to cost to work with your business.

Listen to this episode:Watch this Episodehttps://youtu.be/TIABDW4IpzE

Darryl: Hi! And welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small, medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. My co-host Ed Pelgen who’s been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. Episode 36 and we're going to go with a Content topic this week: Writing about What Your Service Costs. How are you going Ed?

Edmund: I'm going very well Darryl. How about yourself?

Darryl: yeah, I'm going good. So we have, had a few sort of navel-gazing episodes and discussions in the last three. Talking a little bit about staying on track focusing about what you're doing; you know, how to use providers etc etc. We're gonna do more of a Content episode again. we had a bit of a break from some of the content stuff a couple of months back and this one is a topic that comes up where a lot of people don't like to write about what their service costs. Are we're talking very much about service businesses, not product businesses, most products put prices up online. The number of service providers don't necessarily put rates up. They have, may have justifiable reasons or it may be just something that they feel like they can't write about and the goal of this would be to talk about that in some depth about how you can use that topic to produce not necessarily a blog post. It could be about how you explain it on our page, it could be on the service page, it could be a particular pricing page, could be in any number of places (1:34 or/to embed video)

Edmund: Yeah, and that's right and I think it's a good opportunity to talk about it because there's been a reticence in the past for people to talk about costs because they don't want to give away the secret sauce so they think it's a loss of competitive advantage and look admittedly some businesses where the service is complex they need more information before they can discuss cost but I guess where we're coming from is just having the conversation about cost, the components how you work it out; you know, how it's; how; what are the variables that go into a higher cost project or a lower cost project. Those are good opportunities from a marketing perspective, from positioning attraction. Yeah? So it's a good thing to think about and then you can work out whether it's right for your business.

Darryl: I suppose this comes into the topic of value came up in previous weeks

Edmund: hmm

Darryl: that is it because of the cheapskate mindset or is it you know like that competitive advantage thing. why do you reckon people; oh, not why reckon because you just said that but maybe part of the problem is that people don't explain the value they offer and it's again the (2:48). I don't want to tell you what a great advantages where some people don't have a problem at all. What; you know, what’s the right way to approach it?

Edmund: well I would; oh, well; if you're gonna research this online the probably the most prominent figure who started talking about this from a; from a tactical perspective. I guess is a guy called Marcus Sheridan who ran a marketing company called the Sales Line. And in his previous life he was a pool manufacturer, you know; they sold pools

Darryl: Hmm

Edmund: and he from his perspective and this is in the early days of the web he got a huge...

In todays episode we discuss the idea that maybe you being a cheapskate is costing you results in your business.

Listen to this episode:Watch this Episodehttps://youtu.be/P2wDTVpTUJk

Darryl: Hi and welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running with the agency for over 25 years, my co-host Ed Pelgen has been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. This is episode 35 called: Are You Being a Cheapskate. Hello Ed.

Edmund: Good Day Darryl or is the Australian say “a tight-ass”

Darryl: “a tight-ass”; well and it's; we like throwing the odd controversial. The last few weeks we've been firing straight from the hip.

Edmund: Ranting

Darryl: getting all these complaints about the swear words and all that; that's fine

Edmund: well they can just

Darryl: yeah. It is what it is; alright, let's put this in context; Standing back from us as service delivery people. It's not about saying; hey, pay our rate more; it's about the concept that follows on from last week's podcast episode, where we talked about not respecting the amount of effort that goes into something and the equivalent part of that is trying to lowball and you gave an example about someone wanted two people to create results for their business for 300 bucks and I; It goes you know like; everyone wants a great deal; that makes sense, right? We all want to get things but there is a there's a point of declining returns where you say; well, If I get the lowest price of everyone doesn't mean them that; there are apples in apples; right? Just because the price is lower doesn't mean you're getting the same quality; and the; and; so the big part of this is understanding that some things cost money and if you are a professional company trying to get professional results. You can't be a “Tight Ass” or a “cheapskate”.

Edmund: that's right and we should reiterate; the context is you as a business owner, small business trying to grow your business and you're dealing with marketing service providers and all that sort of stuff. It’s about getting in the deal versus being “a tight ass”.

Darryl: Yeah and yeah it's a; it's a; it's a really interesting one to get and you get it with remote workers. You know people will go yeah; I want a remote worker and you know; I want this really really cheap rate. Then the rate might go up by a few bucks an hour and ohh no, I don't know if it's going to be affordable. these people probably driving around and sixty to a 100grand cars living in you know first world problem world's; you know, they've got businesses, staff, good income you know; they can go out on the weekend and spend 150 bucks on dinner for a couple of people without blinking an eye; you know; 30 $40 bottle of wine; no problem at all and they might be talking about a $50 a week increase for that person; right? To get a better quality business but that's a major problem (3:08…?)

Edmund: yeah; I think is very important to like; what you just said, then you describe certain type of person who is quite affluent and well often doing well and they're still being a tight-ass and I think we should also say bit; you know, we almost understand that there are a lot of small businesses for whom investing in marketing is a really big deal right? Especially when sometimes your providers out there who will take your money and not deliver or not do their best to deliver right? And like you said previously some smaller businesses where the average transaction value is small; you know, they don't have the budget but on the flip side we've seen businesses,

If you aren't getting the results you want in your online business, maybe it's because you don't respect the effort that things take and you give up to early. We discuss this in detail in today's episode.

Listen to this episode:Watch this Episodehttps://youtu.be/aEGoQjrVXNk

Darryl: Hi and welcome to “The My Blood Website” podcast where we talk about all things online especially for small and medium business owners and marketers. I'm Darryl King. I've been running my web agency for 25 plus years, my co-hosts Ed Pelgen has been running his online marketing agency for just as long. Our goals; to cover things in a way anyone can understand and can improve how they use online in their business. We're about to do Episode 34, it is the 5th of July 2018 and this topic is - Do You Respect the Effort it Takes. How you going Ed?

Edmund: I'm going great Darryl. How about yourself mate?

Darryl: ok, excellent; so to our US listeners. Yesterday was Independence Day - 4th of July. Happy Independence Day. Like to keep in theme a little bit. You know, when countries go through things like revolutions and independence and all these sorts of things. There's a hell of a lot of effort from a whole hell of a lot of people like is involved to turn events around and that leads to our topic of you know; how much if it does it take to do something well, how much if it does it take to get success and that's kind of where we want to go today. I think.

Edmund: So Yeah, I mean; where did this start for you? Why is this topic so close to heart today?

Darryl: well, a lot of times when doing project scoping it could be for a website, it could be for software anyone that works a requirement side of the business you know, business analysis. I often meet stakeholders that need something snappy. I want to next week, we've got a deadline, we've got this and there's a real lack of respect for the effort that goes into getting something done right and once people go through that process; I think, they get a bit of appreciation and it's not exclusive to software development or website development or anything else. I think you'd see it in you know SEO campaigns and everything else but there's a; there's two sides that one engaging people to do it with you but the other part is if you're gonna do it yourself like and ultimately everyone's responsible for their business. so then that's where it's coming from me it's that; I'm seeing a lot where people kind of go; ah I didn't think it would take so long or really it'll take that long or they just stop; so they start with good intentions they just never I let's just get on with it; we'll do it as we're building Ed; all things like that;

Edmund: Hmmm

Darryl: what about you? Do you get that that experience?

Edmund: yeah, I mean; I mean most I guess most people in our space will see this come through in terms of pricing and I'll go; oh, I've only got this much of a budget and it's like; well, haven't I; haven't I discussed how much effort it's gonna take to do this which translates to hours. Right? So there's that issue as well but despite that I see people all the time just not respecting the commitment and the effort that it takes to do anything. Right? And, yeah

Darryl: yeah, I mean that's a really good point and have you used the analogy of getting fit or losing weight. My favorite expression around Ed is you know; I didn't put on the 10 kilos in a week

Edmund: that's right

Darryl: it grew on me over time. You know; I invested in put it on that way over yeah by eating certain things. Your body just doesn't go; you know what? You splurged to this weekend. I know you had three Big Macs and then a couple of beers and all the rest of it. We’re gonna dump five kilos of that straight on. It doesn't work that way.

In this episode, we get real and challenge you to take another look at your business and get real about some of the things you are doing or pursuing.

Listen to this episode:Watch this Episodehttps://youtu.be/DEFD4f-LH2U

Darryl: Hi and welcome to The My Bloody Website podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and I'm here with my co-host Ed Pelgen, who's been running his online marketing agency just as long. Our goals to cover things in a way anyone can understand and it can prove how they use online in their business. This is episode 33 we've called it a Reality check About Your Online Business. It's June 28 2018. Hey, Ed how are you going?

Edmund: Good mate. Yourself?

Darryl: Excellent, excellent

Edmund: Thanks

Darryl: Getting ready for a rants

Edmund: oh, I love rants trust me; we do; there's a lot to rant about in today's environment; let me tell you

Darryl: well and I thought in this week's episode; we might talk about a topic. So in Australia June 30 is the end of the financial year into the tax year for businesses. I realized that not everyone's listening might be in Australia but it's a good time to reflect on how your business is done. And each year when the accountants come in and you look at it. Do you sort of; I know guys about how everything's been going through the deep dive? I've taken really deep. You look at how, what's happened in my business since I started after the Christmas break. The start of the year. How I've gone? A bit of a reality check because this is where you made a profit, made a loss for the whole financial year, 12 months, bills have got to be paid, all sorts of planning happens in those last few weeks just to make sure you're on track and I'm not sure that happens enough with what people are doing online. So I thought this topic of having a bit of an annual guys or navel guys is probably so a circulation

Edmund: I don't know where you going with that

Darryl: is it; you know really dig in deep and really get into the; you know and one; Think about; what are you doing? Like are you doing things that really matter? Are they profitable for your business? Do they generate an ROI?

Edmund: hmm I, And I think we should mention that where this is a bit of a rant has come from. Is that we've been seeing things happen lately, customers have been asking us questions and people have been doing things and you sit there anything. Why the bloody hell are you doing that? It's completely irrelevant to the business or you're just getting caught up. You’re playing with your toys rather than focusing on the business and we're all guilty of it. Should I do it all the time?

Darryl: Yeah well and you see it a lot like when you get to audit site, so I get to audit sites or when you visit things. You're looking for a service, you're looking for a product and you land on a site and you'll go; why on earth are you doing this? And I know we've talked about it before. Where he getting you advice from? So you know you talk to some people and they're getting advice from; it might be the business coach or it might be their accountant, it could be their working guy, could be their online marketing guy and that's all well and good in it and the people listening need to learn to be judicious in making the right calls and I guess that's why we started the podcast;

Edmund: Yeah

Darryl: Was to help throw out some information so that you knew you were getting the right advice. And an example is lead magnets you know; like and then so; maybe to explain that for people; so lead magnet you say; let's produce a little eBook or a guide and I'm going to make people comi...

In today's episode, we tackle Google My Business which is the key to getting found in Local Search.

Listen to this episode:Watch this Episodehttps://youtu.be/wcMvey8-ibM

Darryl:                    Hi I'm Darryl King and I'm here with my co-host Ed Pelgen were a couple of old internet guys, who have been running our online agencies for over twenty years. We get together every week to talk about all things online especially for small and medium business owners or executives who talk about their websites as their bloody website. Each week we aim to tackle a range of online issues, put them in plain language so anyone can understand, how to make their websites work better for their business. Episode 32 - We're going to talk specifically about: Google my Business. Hey Ed.

Edmund:                Hey Darryl, How are you?

Darryl:                    I’m good. I think; like we have talked a little bit about local, previously

Edmund:                yeah

Darryl:                    but there is a lot of stuff coming down the pike which I think Google my business has a direct relationship with; more so than the overall picture of local and it's impacting in a lot of ways or it's going to impact in a lot of ways on people's results online and people see great results from Google my business specifically, so that's why this would be a good topic

Edmund:                absolutely

Darryl:                    why don't; when we start by for those people that don't know you want to give them an overview about; what Google my business is? Where I sort of come from? How it fits into the ecosystem…?

Edmund:                yeah so; absolutely; so to really understand Google my business and we did an episode on local before and it's just important to understand that a lot of search is local in nature meaning I'm in a place and I'm looking for something in my general vicinity, I'm looking for a local provider, I'm looking for a restaurant, I'm looking for a plumber in my area right? So but very nature a large percentage of searching that's done online is local especially with the advent of the mobile phone. A lot of it is, it's very local and because Google owns android they know where you are physically and they can tailor the search results to your device so local is very important. Now the way that you get your business listed in the Google system the Google ecosphere; I suppose, is that you have to submit and list your business in the platform, which is Google my business right? So you basically need to go to sign up, fill in all your details and because it's a local business there’s a process called verification. So they'll either; ring you using the phone number that you signed up with or they will send you a little physical card which gets sent to your physical address.

Darryl:                   So before we get into the detail of like signing up and more you can do

Edmund:                Hmm

Darryl:                    Where do people see Google my business results, well like, what; what's the; I’m Bob; I’m out there with my business. Why do I care about this?

Edmund:                Yeah

Darryl:                    Where does it impact me?

Edmund:                Yeah

Darryl:                    when on a phone or on a desktop, what; how do I know what you're talking about?

Edmund:                yeah, so there's typically three places where I see; I tell people that they see that mostly. So the first place is if you're on your desktop computer for example and you do a search right? And the search is local: meaning let's say you're searching for a plumber and then you add your location right? People have been trying to search this way.

Using a remote team allows to you get more things done than you otherwise would. In this episode, Darryl takes us through his tips about finding and working with a remote team.

https://youtu.be/FwgHcNAwJrEResources for this Episode

* Upwork

* Freelancer

* Fiverr

* 99designs

Darryl: Hi there, I'm Darryl King; I'm here with my co-host Ed Pelgen, couple of old internet Ex. Who been running our online agencies for over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who are still referring to their sites as their bloody web sites. Each week we look at tackling a range of online issues; put them in plain language, so you, me, everyone can understand them how to make their website work better for their businesses or (0:28…?). We are Episode 31 today and the topic is - How do you use remote workers to achieve your goals? How you doing Ed

Edmund: good, thanks Darryl. Yourself?

Darryl: yeah, really good; so, only to clarify what we mean use remote workers and goals; So in smaller businesses or in this age where; you know, where everyone's busy, stressed but I can't afford to put on a full time worker or you know their local environment; would be at Australia or UK wherever it might be. People look forward about workers to help and or they just say, I can't get it done. I can't get that content produced and we talked into content stuff about engaging writers from different things but it goes to everything about data loading

Edmund: Hmm

Darryl: manipulating photos, loading your blog post, editing your videos, audio transcriptions all of these services that our excuses why you're not doing your thing because you don't have enough time. So whenever you get someone say; I don't have enough time to do that, I can't do that; I can't check analytics; I can’t do my affiliate codes and ends up, whatever; someone else out there is using a remote worker to do that task.

Edmund: Yeah and I think it's important to point out that we're not talking about necessarily outsourcing or just shitty work that you don't necessarily want to do. There are some amazingly talented people especially in your industry, who are doing highly complex work but it's just; it ends up either being more convenient or it does end up being at a lower cost than what you might get domestically but it is flexible; there's a whole range of benefits associated with using remote workers that is flexible for you.

Darryl: Well and if you look at what invariably happens in online is that we get well-rounded individuals that are generalists. So they would have one area that they're a specialist in and then because the company can only afford one person; that person there might have been a programmer. Now we have a doing front-end design, SEO all the rest of it. And this is where problems gonna happen, right? So because your budget is one or two (2:25 Fulltime resources FTS) that you end up relying on those people to do things that might not be this skill set. Now there might enjoy that too and it might be good for everyone because they get skilled up and sometimes you just need people that are good in what they’re doing and like you said; it's about flexibility; so, if I only need a video editor, four hours a week max; like, that's not something that I want a full time person that Something to do it

Edmund: Hmm

Darryl: and if I need someone that's really cool at configuring email automa...