Video content is one of the most powerful content types for your business. Today we talk about how businesses can use their smartphone to create awesome videos for their business.

 

https://www.youtube.com/watch?v=_EBe4rew1k8Resources for this Episode

Rode Smart Lav + to Connect to your iphone 

BOYA - BY-M1

Directional Microphone for iPhone or Android with audio jack 

Microphones for iPhone & Android - No headphone jack https://www.youtube.com/watch?v=RI10qUMK18g

Video Editing on Android https://www.youtube.com/watch?v=8wJFrF-YE0g

Video Editing on iPhone https://www.youtube.com/watch?v=eUjr3RlSY0g

How to film Yourself with an iPhone and Android (Like a Pro) https://www.youtube.com/watch?v=1X3480PRhZ4

Gimbal to make steady videos on the move 

Best Desktop Video Editing Software for Mac https://www.youtube.com/watch?v=6s0hht9Alpw

Best Desktop Video Editing Software for Windows https://www.youtube.com/watch?v=2GV3HyoPyoI

Dennis Yu on Facebook Video 

Videos for Small Business from Wistia 

9 Types of Business Videos https://wistia.com/library/9-types-of-business-videos

Justin Brown Primal Video

Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners and executives who still refer to their bloody website you can find all our previous episode show notes and links to all the resources we mentioned on bloodywebsite.com I'm one of your co-hosts Darryl King

Edmund: are you sure it's Darryl King it sounds like Casey Kasem

Ed/Darryl: Both laughing

Edmund: you make it top 40 and I'm Edmund Pelgen

Darryl: hey Edmund episode 20. How are you doing?

Edmund: good mate, yourself?

Darryl: excellent we're into a how-to video today on our podcast it’s not really a  video is it. I know we're looking at each other and a tip for people there if you only listen on the aud...

In this episode, we discuss how you can create content by answering customers questions. This is part 2 of 2, we went on for quite some time on this topic and have split it into two episodes.

 

It's probably the easiest way to create relevant content for your site and we think we have outlined a whole list of ways you can extrapolate out the ideas to be unique and interesting.

 

 

https://www.youtube.com/watch?v=96z7rVa3ZhwResources for this Episode

* Sample Content Spreadsheet to capture all your cusomer questions and group them: Make a copy and download.

Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody website. You can find all our previous episodes, show notes and links to all the resources we mention on bloodywebsite.com. I'm one of your co-hosts Darryl King

Edmund: And I’m the other one Edmund Pelgen

Darryl: Ed were back this is episode 19 people that listened last week know we had to splice it in half we actually recorded the whole thing as one big session so we're not gonna do a big intro here everyone welcome back to easy content answering customer questions part 2. So we've now got some topics, we've got an idea that yes we don't have to solve it all I think you talked about it before Ed, about the modality or okay alright I'm still am I going to write a blog post, where does it go, what am I gonna do with it, so I think we really need to cover that we need to cover people need to understand it’s easy content

Edmund: where it's gonna go

Darryl: but it's not singular necessarily

Edmund: That’s right

Darryl: so we wanna go down some examples of

Edmund: Yeah

Darryl: how we might then take a topic and turn it into content not in how I'm going to do it but what types of content and when you look at the the Google sheet that I share where I have these channels you know so the first thing is in most cases it's going to live on your website somewhere so we're gonna tick the box we say yep it's gonna live on the website but we need to clarify that a little bit too because some content suits being a page of content. You know you might suddenly realize that you don't have a page about a topic that needs to be evergreen, that needs to be directly related to a service you offer, so let's use the example of dementia you know dementia knowledge for uhmm children of parents and dementia knowledge for a patient could be two pages not blog posts they might not be transient so what I mean to people listening is a blog post will obviously go off the radar you know you show the top 10 on your blog post page and you know but once it's three months old, six months old, people have to really hunt for it

Darryl: Some of this content we want to live very visibly, it might be under a menu item as well, calls to action that get you there, so it's not all one or the other things so we have to work out you know but we know we want it on the website but then we need to say and I thought they might help it Ed if we maybe bring up some types of content topics and then say how could we use it so you know they're like you know an example might be how do I use that how do I use the pool filter not the pool filter the pool creepy-crawly and the assumption is well the guy came out and installed it and it's all working fine but you know what I actually I'm from way up here inter-state and I bought it from your website so I don't have a guy coming to install it so I need to know how to use it

Edmund: that's right

In this episode, we discuss how you can create content by answering customers questions. This is part 1 of 2, we went on for quite some time on this topic and have split it into two episodes.

 

It's probably the easiest way to create relevant content for your site and we think we have outlined a whole list of ways you can extrapolate out the ideas to be unique and interesting.

 

 

https://www.youtube.com/watch?v=b0p1vBFESesResources for this Episode

* Sample Content Spreadsheet to capture all your cusomer questions and group them: Make a copy and download.

Darryl:                    Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives Who’s still referring to their bloody website you can find all our previous episodes show notes and links to all the resources we mention on bloodywebsite.com I'm one of your co-host Darryl King

Edmund:                And I'm Edmund Pelgen

Darryl:                    hello Edmund

Edmund:                hey Darryl how are you mate

Darryl:                    good good I'm excited I think I I like these content topics because they're practical right there are get your hands on people can get stuff done these are the big problems that all the people we run across get you know in particularly businesses that don't have big marketing team

Edmund:                woohw whoow whow whow you just let them do it without telling them what the title of the episode was

Darryl:                    No no I'm coming back to that I’m coming back to

Edmund:                Oh Okay sorry my bad

Darryl:                    no no it's just like I I just said I I get this because you don't have a big marketing team you know it's like last last episode I don’t have time how can I do this you know

Edmund:                and you know even if you're a solo entrepreneur right I mean there are soloists making Huge, big businesses and they've got a ton of work on write small teams as well I mean how do they do it

Darryl:                    oh yeah yeah and I think we're gonna have to get a music intro somewhere we do a little snippet like this and we do the music and then we get to the topic everyone's complaining

Edmund:                Correct

Darryl:                    (1:13 there's no music you guys need music)

Edmund:                Ireckon we do an a cappella like pitch perfect

Darryl:                    Well there was that that guy we know bozo he reckon he was going to produce something for us

Edmund:                (laughing)

Darryl:                    (1:24 and then we’ll stop waiting) and maybe well hit him up

Edmund:                We’ll see

Darryl:                    Alright so what are we talking about well last week we covered the idea of how to get started making content and we said that this episode is gonna be all about easy content and answering customer questions and what I mean by easy content is you know this shouldn't be hard because if it's too hard we won't do it and if it's too hard it takes too long and we don't get any results and we want we want the people than proving the websites to be resolved through so easy content and stuff I can do that's not crappy not sloppy not cutting corners but easy that they can get a hand around head around it and start today

Edmund:                that's right and it's not some BS content that your SEO agency said just create a bunch of 500 word blog posts and stick on the website and have these keywords in it that shit will not do anything f...

In todays episode, we deep dive into creating content that works for your business. We give you a list of content ideas that you can start creating now that will have a positive impact on growing your business.

https://youtu.be/ohGo7skGrYsResources for this Episode

Darryl:                    Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody websites. As a note you can find all our previous episodes show notes and links to all the resources we mention on bloodywebsite.com I'm one of your co-hosts Darrell King

Edmund:                and I'm Edmund Pelgen

Darryl:                    Alright Edmund welcome to episode 17

Edmund:                I can't believe we're still around unbelievable (laughing)

Darryl:                    You know we're gonna be around for a long time yeah (00:26 …?)

Edmund:                I know absolutely

Darryl/Edmund:                 (both laughing)

Darryl:                    Oh that's great so this week's episode we are going to bring together a few of the things we've talked about so if we go back over the last month we did three episodes around content and we broke that up a little bit with a link building, a practical how-to, on how to do some important basic link building for businesses. This episode we're coming back to the issue of content and improving how our audience and business website owners and marketing people think about creating content and you know it's a tricky one and we've talked about why you need content, how content such an asset to your business, how it's used in attracting people and part of your marketing efforts and reaching out to your audience. We've talked about finding your audience and understanding them and we've talked about that everything you do when you produce content needs to have a return, a return on investment, ROI, so we've we’ve done all those things and then we get to this point Ed I believe where a lot of people get paralysis where they go

Edmund:                I do

Darryl:                    oh my gosh how am I going to handle this it sounds like so much work I'm not a writer god I couldn't produce a video I don't want to be in a video I look horrible

Darryl:                    I don't understand how all these people do it they mustn't have a job or a full time gig all of these things that we hear.

Edmund:                yeah absolutely and though it's amazing we actually live in really good times in the sense that the ability to produce amazing quality content, right, it's it's now available to the masses. The tools, the systems and the education as well right, the knowledge is out there to show people like us normal business people how to create awesome quality content that will actually make a difference for the business

Darryl:                    Oh you're so right, I mean think about just in my working life time I remember selling brick phones

Darryl:                    way way back. So in New Zealand and these were the ones that actually had to be set in your car they were the first mobile phones and really all they could do was dial a number and communicate over a massive antenna and now we have these devices which you could probably could fly planes or spaceships to the moon they've got that much computing power and then we carry them around in our pocket their GPS, got awesome cameras, video and sound capture. So yeah you're right I mean that's just a device there and you know we have automatic spell checkers and grammar checkers and you know when you're typing

Edmund:                Yeah

Link building is one of the most important elements of ranking your website but many businesses ignore the simple, easy to get links they can build. In todays episode, we talk practical link building strategies every business should be doing.

 

 

https://youtu.be/9jU3GTY0gagResources for this Episode

* Actionable SEO Ideas Checklist (Trello Board from Online Kickstart)

Darryl:                    Welcome to My Bloody Website, the show we'll talk all things online for small and medium business owners or executives who still refer to "their bloody websites." As you know you can find all our previous episodes, show notes, and links to all the resources we mention on these podcast on BloodyWebsite.com easy to remember Bloodywebsite.com Take it to the website you can find all previous episodes, show notes, resources (00:22) Welcome to the show; I’m one of your co-hosts Darryl King.

Edmund:                And I’m Edmund Pelgen

Darry:                      How are you Edmund?

Edmund:                hey Darryl; You know it funny uhhh I I wonder if any of our Punters and listeners out there ahh think that Bloody website is a little bit too Swasey; it’s so Australian isn’t it?

Darryl:                    It is how often

Edmund:                Hahaha

Darryl:                    it is and you know what it’s, that a good (00:45 end to lend with it) why why do we do it Well behind the scenes behind the closed doors (00:53and many businesses)

Edmund:                (laughing) 

Darryl:                    these all referred to their website ahh follow that: that thing they say worst around the world

Edmund:                worst around the world

Darryl:                    roll there eyes or no; l that's an IT thing I don’t think about it and it's and that's wrong and that's why we used bloody in it it's to get your attention and go look it's not that hard you might have bad emotions about it look there are a little things you can do and turn it into something that's really good and it is very Australian and we're here in Australia recording this every week mostly we're gonna have to do an overseas one here well that's what we have to do

Edmund:                I'm up for that

Darryl:                    yeah but oh yeah it is and let's  let’s continue on to make it not a bloody website but a fantastic website that's working for your business which this week we're gonna get hands on tactical we're going to do so so the last three episodes have been heavily focused on the content topic and we have talked a lot about prepping for content and we're gonna continue that but one of the things you do with the content one of the whole ways of getting found has a lot to do do with uhhh SEO it's always been a key factor it doesn't look like it's going away anytime soon and that is building links to your website now before ED gets all;  ticket on everyone

Edmund:                (Smile)

Darryl:                    its flags over stuff I have been asked what do you mean by a link and I'm gonna answer our link is the thing you click on on one web site that goes to a page or another website and we want links from other websites to find and ask now good quality websites and all that if you don't know that go back to the very early episodes listen to Ed talk about what links are (2:34 have it work) but it hasn't changed every website means links they'll need more quality links over time because there's more of their competitors listen to the show and other shows like it they're gonna build more links so it's you know it's not an end game oh I got 47 links I 450 links

So they tell you that you need to be producing content and lots of it. Today we talk about how to make sure you are getting a return on your content investments.

 

 

https://youtu.be/0DIxgagAVA8

Darryl: Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody websites." You can find all our previous episodes, show notes, and links to all the resources we’ll mention on BloodyWebsite.com; I’m one of your co-hosts Darryl King.

Edmund: And I’m the other co-hosts Edmund Pelgen

Darryl: Good

Edmund: Go ahead Darryl

Darryl: Back to you Edmund; Mate I really had a great episode last week, some good feedback

Edmund: I loved that one. Darryl: Go on Edmund: Good results, what are we talking about this week mate

Darryl: Okay; so leading on; Two weeks ago we talk about content overall an over arching umbrella what is content how does it relate with business Edmund: yep

Darryl: Last week we got into who’s your Jenny who’s your customer, what are they want, understand them more and we gave everyone some homework to go out and say write down all of the places in your business where you’ve got content where content exist because in a few weeks’ time we’re gonna start talking about how to improve that kind of content) and the type of content changes your gonna make

Edmund: Yeah

Darryl: but importantly before we do that and leading into this week's topic, what is content ROI; ROI standing for return on investment what is a content ROI what type of return on investment should you get for content that's where we're gonna talk about today because before we start rethinking the content we want people to understand the goals they have for it and how to measure it because otherwise we're just you know slinging mud against the wall hoping some of it sticks then that's the problem we see with most content we see it doesn't attract anyone you just flinging it out everywhere without any focus or idea it's not human centric it's not customer audience centric it's me too content, that’s a term you used last week, it’s me too kind of content)

Edmund: Correct

Darryl: it’s just; it's all over the place so it's not getting results or if it does get a result it was totally float totally at home and you can't replicate it next week nothing Edmund: That’s Right

Darryl: you know you need crickets tototot yet nothing going on right so

Edmund: I think

Darryl: (2:01?)

Edmund: that what's really important though just you know people think that all its content it's online it's digital as some spooky voodoo way of calculating ROI it's the same as your normal marketing spend at the end of the day if we think about it right why don't we spend ma!!! Why why do we spend money on marketing well to sell things at the end of the day

Darryl: AHummm

Edmund: how do you calculate the return on that investment fundamentally it's the same right

Darryl: (2:27 Absolutely………..

Edmund: people have complicated)

Darryl: yeah and and so so the first thing is we spend money on marketing and when we get sales and so that that's like methods its broadest you know like if you want a simple thing like you know like you; everything else we spend 100 grand we've got a million dollars in sales okay so Edmund: Yeah

Darryl: we had to do the ratio that's fine of course (2:48 with in dig deeper) right so then we start looking and we segment things down and create funds so we say okay which piece of marketing generated the right result well it depends on what the result it was so some results might get people to walk into your shop or showroom some results might get the (3:04 phone during) some results might be sending something in the ma...

Understanding exactly who your customer is and what their problems are is one of the most important parts of online marketing. In this episode, we talk about "Knowing Your Jenny" or really understanding your customer.

 

 

https://youtu.be/XxsHOJZIXrMResources for this Episode

* Know Your Audience (chapter from The Complete Website Planning Guide)

*

*

Content is king they say. In this episode, we talk about what exactly is content and how you can use it to effectively grow your business online.

 

 

https://youtu.be/q_X6h7iKitwResources for this Episode

* Easy Inbound Content Marketing (The Sales Lion)

* Blog Post Ideas (Digital Marketer)

* 10 Content Ideas To Help You Sell More (Online Marketer)

* Content Machine

* Persuasive Technology 

 

Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody website." You can find all our previous episodes, show notes, and links to all the resources we mention, on BloodyWebsite.com; that's a little bit smaller than our main domain. Anyway I'm Darryl King, one of the co-hosts ...

Edmund:                And I'm Edmund Pelgen.

Darryl:                    Welcome Edmund.

Edmund:                Hey Darryl, how are ya?

Darryl:                    Very good mate; we're well into February. I'm going to have a little intro here to talk about this; this is an interesting little adjustment to our episodes this week. And for everyone's benefit, what we're going to do over the coming weeks is do a bit of a series around some topics. So we've done some broad areas, we've talked about some technical stuff; we've had some guests on talking about some specifics. But over the journey of this podcast, we want to get into lots of things that you can do and implement to make improvements to your website and to get better results, whatever those results you want might be.

                                    And today's episode is going to be kind of like an umbrella for some more detailed stuff in the weeks to come. And the intro piece that I'll talk about now, I'm going to ask Ed a specific question around it as we talk about the topic, is, you know, what is our website all about? We have a website for our business or organization, and not necessarily all for-profit businesses, sometimes these are charities or whatever. They're running websites, trying to get results. And fundamentally, no one has a website for "shits and giggles," as the expression goes. Right? You have it for a reason. People put a website up because they want to make sales, they want to support their customers; they want to sell more books or promote a podcast. Whatever it is that you do, you have a reason for it.

                                    So first of all, we start with the reason we put it together. And that's, kind of sticks with those two things and builds it. But the website itself is a vehicle or channel to get something done. And the way that you help get that done is with what we call "content." And every web app, website, and in fact everything offline that you do that's in any form of marketing or promotion or [inaudible 00:02:10].

                                    And we will talk content today, and in coming weeks, about how you understand and work with content, what sort of content you need and work with. But first off on that, Ed,

In today's episode, we're talking Analytics. It's key to understand the data around your business so you know whether your marketing is effective. Today we talk about the basics you need to understand to allow you to track and measure how your business is doing.

 

 

https://youtu.be/t6onZEpxlvEResources for this Episode

Free Access to Ed's Analytics 20:20 Course

Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners for executives who still refer to Their Bloody Website. I'm one of your co-hosts, Darryl King.

Edmund:                And I'm Edmund Pelgen.

Darryl:                    Hey Edmund. How are you going?

Edmund:                Not too bad Daryl. Yourself?

Darryl:                    Pretty good for a young feller. Still lots of good feedback from last week's episode with Jason Mun. Smart guy, loved that. Very good.

Edmund:                He knows his stuff.

Darryl:                    He does and it's good. E-commerce is a big part of where we're going so I think if you didn't listen to last week's episode and you're into selling online please go listen. It was a cracker.

Edmund:                Absolutely.

Darryl:                    This week though we're going to talk data, numbers, metrics. We're going to dig into the basics of analytics and that might not seem very exciting to people but it is fundamental of all things good online is being able to measure and understand what you do. We're going to dig around this a little bit, cover a couple of things off and set the tone for it. We're hoping to have an analytics guest on later this year who can talk more about key things people should look at. But we both see it where people don't have analytics and they don't even look at their analytics right?

Edmund:                Yeah. I think it's important to make the distinction that every good business owner should be tracking and measuring their numbers. To some extent when we say analytics we mean those things. You know what metrics are driving your business, et cetera. But as we relate to an online business the primary tool or the mechanism by which lots of us measure the performance of our digital assets is through online analytics tools. Obviously the biggest one is Google Analytics. Most people would have heard of them.

Darryl:                    What do we mean by analytics or Google Analytics? What are we really talking about? When you and I say analytics we're talking about Google Analytics. What does it do for us?

Edmund:                Absolutely. The reason when you talk with an SEO or a paid advertising agency, the first thing they ask you is, "Can you give me access to your Google Analytics?" The reason is because they want to understand how your website is getting its traffic currently. Where are people finding you? Are they finding you in Google search? Historically have you been running paid advertising? Are they coming from other websites? They want to understand how your business currently finds its customers. By understanding that it'll help them formulate strategies going forward. That's one reason. When we talk about analytics what we mean. The other reason is, we want a mechanism by which to measure the results of our efforts because at the end of the day everything that we do from a marketing perspective is all about bringing people to the website and then having them do something.

                                    Whether that's buying something or whether that's signing up to a newsletter,

In todays episode, we talk to Jason Mun, and ecommerce SEO expert about what problems hold ecommerce businesses back from search engine success and how to overcome them.

 

 

 

https://youtu.be/ei3vfgXuDQkResources for this Episode

Jason Mun's Website  (his ebook will available from there)

Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners, or executives who still refer to "their bloody website." I'm one of your co-hosts, Darryl King ...

Edmund:                And I'm Edmund Pelgen.

Darryl:                    Hi Edmund. How are you doing?

Edmund:                Not too bad mate. Yourself?

Darryl:                    Very good. So in the episode today, we've got another SEO; Jason's a Melbourne-based SEO who helps e-commerce businesses maximize their digital presence from their market. Oh, all those big words in there, eh? Jason has spent over 10 years helping businesses understand how to get the most from their SEO and online marketing, which he has; I know that. He's most often found deep in data unearthing the opportunities that make e-commerce businesses hum. He thrives on the technical aspects of SEO and inbound, and is a longstanding proponent of sustainable SEO tactics, which we might talk a little bit about that as well, that integrates across a business's whole marketing function. Welcome, Jason.

Jason:                     Thank you. Thanks for having us, guys. Thanks for having me.

Darryl:                    Before Ed jumps in, because I know he's going to grill you with questions as well, I love that term "sustainable SEO," because I think it goes to the heart of, what we hope the show is helping people with. Which is not quick-fix pad, it's not jumping on the latest thing. It's doing that stuff, but we're in the business of building businesses; that's what we're all about. And so maybe you'd just quickly talk about, what do you mean by "sustainable SEO"?

Jason:                     Yeah, so sustainable SEO is all about maintain best practices within your website. So there are a lot of black hat or gray hat SEOs who find little loopholes and shortcuts to try and get a website ranking. You know, me and Ed and a lot of SEOs out there have tried it, tested it, and it's certainly not a sustainable approach to SEO. So if you do engage in a little slightly grayish and black hat-type of tactics, what you get is short-term gains, but in the long run you'll start to see the diminishing returns of the investment. So we've done it before; I've personally done it before. I've got websites penalized before, so I do know the ramifications of cutting corners.

                                    So at the end of the day, sustainable SEO is all about putting in the hard work, maintaining best practices on your website, and reaping the rewards in the long run.

Darryl:                    Okay. So, for the audience that, you know, because we've got a broad, some people still getting hit around SEO. An example of that is like, there are always opportunities to buy links, or- [crosstalk 00:02:37]

Jason:                     Oh, 100%.

Darryl:                    Stuff like that. And so, jumping in and finding this little way and getting it done, yes you might get a little boost today. But in eight, 12 months when there's a correction, and I'm using a really simple example, but that correction comes along and hurts you much more. So it's not sustainable. And what we're talking about, whatever that you're going to invest your energy in, from an SEO or any form of marketing, make sure that it's got longterm value,