Content is king they say. In this episode, we talk about what exactly is content and how you can use it to effectively grow your business online.

 

 

https://youtu.be/q_X6h7iKitwResources for this Episode

* Easy Inbound Content Marketing (The Sales Lion)

* Blog Post Ideas (Digital Marketer)

* 10 Content Ideas To Help You Sell More (Online Marketer)

* Content Machine

* Persuasive Technology 

 

Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody website." You can find all our previous episodes, show notes, and links to all the resources we mention, on BloodyWebsite.com; that's a little bit smaller than our main domain. Anyway I'm Darryl King, one of the co-hosts ...

Edmund:                And I'm Edmund Pelgen.

Darryl:                    Welcome Edmund.

Edmund:                Hey Darryl, how are ya?

Darryl:                    Very good mate; we're well into February. I'm going to have a little intro here to talk about this; this is an interesting little adjustment to our episodes this week. And for everyone's benefit, what we're going to do over the coming weeks is do a bit of a series around some topics. So we've done some broad areas, we've talked about some technical stuff; we've had some guests on talking about some specifics. But over the journey of this podcast, we want to get into lots of things that you can do and implement to make improvements to your website and to get better results, whatever those results you want might be.

                                    And today's episode is going to be kind of like an umbrella for some more detailed stuff in the weeks to come. And the intro piece that I'll talk about now, I'm going to ask Ed a specific question around it as we talk about the topic, is, you know, what is our website all about? We have a website for our business or organization, and not necessarily all for-profit businesses, sometimes these are charities or whatever. They're running websites, trying to get results. And fundamentally, no one has a website for "shits and giggles," as the expression goes. Right? You have it for a reason. People put a website up because they want to make sales, they want to support their customers; they want to sell more books or promote a podcast. Whatever it is that you do, you have a reason for it.

                                    So first of all, we start with the reason we put it together. And that's, kind of sticks with those two things and builds it. But the website itself is a vehicle or channel to get something done. And the way that you help get that done is with what we call "content." And every web app, website, and in fact everything offline that you do that's in any form of marketing or promotion or [inaudible 00:02:10].

                                    And we will talk content today, and in coming weeks, about how you understand and work with content, what sort of content you need and work with. But first off on that, Ed,