In this episode, we discuss how you can create content by answering customers questions. This is part 2 of 2, we went on for quite some time on this topic and have split it into two episodes.

 

It's probably the easiest way to create relevant content for your site and we think we have outlined a whole list of ways you can extrapolate out the ideas to be unique and interesting.

 

 

https://www.youtube.com/watch?v=96z7rVa3ZhwResources for this Episode

* Sample Content Spreadsheet to capture all your cusomer questions and group them: Make a copy and download.

Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody website. You can find all our previous episodes, show notes and links to all the resources we mention on bloodywebsite.com. I'm one of your co-hosts Darryl King

Edmund: And I’m the other one Edmund Pelgen

Darryl: Ed were back this is episode 19 people that listened last week know we had to splice it in half we actually recorded the whole thing as one big session so we're not gonna do a big intro here everyone welcome back to easy content answering customer questions part 2. So we've now got some topics, we've got an idea that yes we don't have to solve it all I think you talked about it before Ed, about the modality or okay alright I'm still am I going to write a blog post, where does it go, what am I gonna do with it, so I think we really need to cover that we need to cover people need to understand it’s easy content

Edmund: where it's gonna go

Darryl: but it's not singular necessarily

Edmund: That’s right

Darryl: so we wanna go down some examples of

Edmund: Yeah

Darryl: how we might then take a topic and turn it into content not in how I'm going to do it but what types of content and when you look at the the Google sheet that I share where I have these channels you know so the first thing is in most cases it's going to live on your website somewhere so we're gonna tick the box we say yep it's gonna live on the website but we need to clarify that a little bit too because some content suits being a page of content. You know you might suddenly realize that you don't have a page about a topic that needs to be evergreen, that needs to be directly related to a service you offer, so let's use the example of dementia you know dementia knowledge for uhmm children of parents and dementia knowledge for a patient could be two pages not blog posts they might not be transient so what I mean to people listening is a blog post will obviously go off the radar you know you show the top 10 on your blog post page and you know but once it's three months old, six months old, people have to really hunt for it

Darryl: Some of this content we want to live very visibly, it might be under a menu item as well, calls to action that get you there, so it's not all one or the other things so we have to work out you know but we know we want it on the website but then we need to say and I thought they might help it Ed if we maybe bring up some types of content topics and then say how could we use it so you know they're like you know an example might be how do I use that how do I use the pool filter not the pool filter the pool creepy-crawly and the assumption is well the guy came out and installed it and it's all working fine but you know what I actually I'm from way up here inter-state and I bought it from your website so I don't have a guy coming to install it so I need to know how to use it

Edmund: that's right